Foursquare Audience: Use-Cases, Insights and Reviews | 2026 Cuspera

Infillion is acquiring Foursquare to enhance its advertising platform with Foursquare's location intelligence capabilities. This acquisition aims to integrate physical-world visitation signals with m...edia execution and purchase data, providing a comprehensive solution for offline ad measurement. Foursquare will maintain its brand and continue selling data to clients, including those on rival platforms.
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GasBuddy and Foursquare helped a leading CPG energy drink brand boost awareness for a key SKU. The brand used a BOGO offer to drive store visits and partnered with Foursquare for location-based measu...rement. The campaign reached 1.76 million consumers and achieved a 29% behavioral visit lift. It generated 306,000 visits at a cost of $0.24 per store visit. This shows strong results in retail marketing and location data analytics.
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Foursquare and Reddit helped QSR brands get more store visits. Reddit ads drove a 12.82% lift in visits. The cost per store visit was $0.05, much lower than the $0.16 benchmark. The cost per incremen...tal visit was $0.65, also below the $0.71 benchmark. QSR brands used Foursquare to measure campaign results and prove ROI.
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Foursquare Attribution helped a top quick service restaurant boost visits with GasBuddy ads. The campaign reached 4 million consumers and drove a 35% lift in visits. 2 million visits were recorded, w...ith an average basket size of $0.32. Proximity media and real-time targeting proved effective for restaurant marketing.
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Foursquare Attribution Sales Impact helped a retailer measure ad impact beyond foot traffic. The retailer's agency used Sales Impact to track visit lift, sales lift, and transaction lift. Results sho...wed a 2.04% increase in store visits, $1.30 transaction lift, and 21% sales lift. The solution gave a full view of campaign effectiveness across channels. The retailer used these insights to improve business decisions.
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FSQ Attribution helped a quick-service restaurant measure ad impact on visits, transactions, and sales. The media agency used the Sales Impact feature for real-time campaign analysis. The campaign sa...w a 42% lift in both behavioral transactions and sales. There was a 10% lift in visits and a $10 average basket size. Real-time insights helped optimize campaign performance and grow sales.
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