Foap: Tailor-made video & imagery crowdsourced from 3M creatives.
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Consumer Goods Case Studies and Customer Success Stories with foap
NIVEA
- Consumer Goods
- Very Large
Hamburg, Germany
NIVEA needed high-quality, brand-specific visuals for their marketing. Stock images and traditional shoots were costly and ineffective. Foap created 129... creative briefs and divided them into 6 content themes. This approach engaged a global community of creators. NIVEA received 25,933 curated visuals, helping them keep brand messaging consistent worldwide. The partnership made it easy for NIVEA to get fresh, on-brand content quickly.
Foap helped AT-A-GLANCE launch their first video ad campaign on Facebook. The goal was to boost engagement and brand awareness... with lifestyle-focused video content. The campaign delivered a 509% higher engagement rate and a 96% lower cost per watched video. Over 110,000 video plays were recorded. The results shaped AT-A-GLANCE’s social advertising strategy for the next year.
Foap helped AT-A-GLANCE launch their first lifestyle-focused video ad campaign on Facebook and Instagram. The goal was to boost engagement... and brand awareness, and drive direct sales. Foap crowdsourced branded videos from its creative community and optimized the winning assets for social media. The campaign led to a 509% higher engagement rate and a 96% lower CPM compared to previous campaigns. AT-A-GLANCE used the data to shape their 2019 social advertising strategy.
Foap helped NIVEA solve the problem of finding high-quality, brand-like visuals for their marketing. NIVEA used Foap’s platform to launch... 129 creative briefs, divided into 6 content themes, engaging a global community of content creators. This partnership produced 25,933 curated visuals, shared worldwide, and ensured consistent brand messaging. NIVEA saw 68,000+ participants and 129 missions launched, making Foap their global partner for authentic, storytelling visuals.
Food & Beverages Case Studies and Customer Success Stories with foap
Berri Fit
- Food & Beverages
- Small
Santa Monica, USA
Foap helped Berri Fit boost their Facebook video ad campaign. The campaign led to a 4x higher engagement rate and... a 298% improvement in ad recall lift. Berri Fit also cut their CPM by nearly half compared to other campaigns. The ads used authentic, localized content to reach health-conscious parents and athletes. Berri Fit saw strong results while expanding into CVS stores.
Foap helped Berri Fit run a Facebook video ad campaign. Berri Fit wanted to grow in the sports drink market... and reach more health-conscious buyers. Foap created authentic, local video ads for them. The campaign gave Berri Fit a 4x higher engagement rate and a 298% boost in ad recall. They also cut their CPM by 40%. The CEO said Foap made the process easy and effective.
Foap helped Mandel, a boutique apparel brand, boost their Instagram video ad campaign. Mandel used Foap’s crowdsourced content platform to... create and test four video ad variations. In just 6 days, Mandel saw a 250% increase in ROAS and a 31.84% higher CTR. The campaign brought over 8,000 new website visitors and 1,000 new Instagram followers. Mandel now focuses ad spend on the best-performing target settings.
Foap helped Mandel boost their Instagram marketing with custom video ads. Mandel used Foap’s Product Sampling Mission to test video... content with their target audience. The campaign ran for 6 days and used Instagram Insights to find the best ad variant. Mandel saw a 250% increase in ROAS, a 31.84% higher CTR, 8,000 new website visitors, and 1,000 new Instagram followers.
Events Services Case Studies and Customer Success Stories with foap
Viselio
- Travel Services
Foap's video ads helped Viselio boost brand engagement and awareness. Viselio used Facebook video ads to guide a follow-up DPA... campaign. The campaign led to a 272% increase in Ad Recall Lift in just 7 days. CPM dropped by 60%. Over 72,000 users engaged with the campaign. Viselio saw instant results and exceeded their expectations.
Other Industry Case Studies and Success Stories with foap
Viselio
- Travel Services
- Small
Zurich, Switzerland
Viselio used Foap and Facebook video ads to boost brand engagement. They wanted to test if video ads could help... build a custom audience and improve brand awareness. In just 7 days, Viselio saw a 272% increase in Ad Recall Lift and a 60% drop in CPM. Over 72,000 users engaged with their campaign. The results exceeded their expectations and helped them prepare for a follow-up DPA campaign.
