engageSPARK: Use-Cases, Insights and Reviews | 2026 Cuspera

IOM Ghana used engageSPARK’s SMS and Voice IVR platform to run a 10-question survey on migration. Over 15,000 people opted in, and 12,275 completed the survey in just 5 days. The campaign used airtim...e incentives to boost participation, achieving an 85% completion rate with incentives and 84% without. IOM gathered key data to improve migration support and outreach. The automated system filtered repeat participants and sent results to IOM’s CRM.
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Acumen used engageSPARK to run IVR surveys in South Africa, India, Haiti, and Ethiopia. The surveys achieved very high response rates. Acumen launched each survey 12 different ways to test which fact...ors improved responses. The IVR campaign helped educate people about free Internet access in South Africa. The platform made it easy and cheap to run experiments and gather feedback for the Lean Data Initiative.
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IPA used the engageSPARK platform for a 10-month survey in Zambia. They sent over 13,000 SMS and automated phone calls to 13,383 recipients. The goal was to see if information and incentives could he...lp households manage water better. Automated messaging and calls helped IPA reach many people quickly. The campaign showed that targeted education improved water usage habits.
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Johns Hopkins University uses the engageSPARK Communication Platform for public health research. The platform helps them run large-scale demographic surveys and send timely nudges for vaccination and... health habits. Researchers use SMS, voice calls, and WhatsApp to reach people in low- and middle-income countries. The system supports CATI surveys and automated reminders. This enables Johns Hopkins to collect data and improve health outcomes efficiently.
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engageSPARK helped PSI Cambodia reach over 25,000 mothers with automated voice calls and SMS. The program boosted maternal health knowledge and behavior adoption in rural areas. 91% of mothers breast...fed shortly after birth. Knowledge of four postnatal check-ups rose from 8% to 41%. 100% introduced complementary foods at six months. Automated messaging overcame literacy and access barriers, driving measurable health improvements.
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engageSPARK helped Johns Hopkins University run IVR and SMS surveys in Colombia. The project aimed to find the best incentive to motivate survey completion and test if IVR surveys work for health dat...a collection. JHU used random digit dialing to reach 15,000 people and offered airtime top-ups as incentives. The system collected responses and provided real-time reports. Data quality matched results from other countries, but full analysis is pending publication.
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