Real-World Case Studies and Customer Success Stories with Curata Content Curation

Tradeshift used Curata CMP to improve its content marketing. Before Curata, Tradeshift struggled to track which content worked and why.... Curata CMP gave instant access to content analytics, helping the team make smarter decisions. The platform integrated with Google Analytics, Marketo, and Salesforce.com. Tradeshift saw a dramatic increase in digital opportunities and could quickly show content impact to executives. The marketing team saved time and generated more high-quality leads for sales.
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Verne Global used Curata CCS content curation software to launch Green Data Center News. The site educates the market about... green data centers and drives qualified leads to Verne Global. After 12 months, the site became a respected industry source and won a Stevie Award for best website. Over 50% of Verne Global’s inbound media and PR requests now come from the site. Curata CCS helped Verne Global become a thought leader in the green data center space.
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IBM Big Data & Analytics used Curata to improve its content marketing hub. The team needed to attract more visitors... and influencers with fresh, relevant content. Curata helped IBM find, organize, and share third-party articles daily. This led to a 291% increase in social referral traffic, a 269% rise in average time on site, and a 151% boost in organic search. The hub also helped IBM recruit contributors and support social media engagement.
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Curata helped Alcatel-Lucent Enterprise boost thought leadership by launching the IT Strategist microsite. Using Curata, the team curates and publishes... 5–30 relevant articles daily, spending just 45–60 minutes on curation. This increased web traffic and made the site a go-to source for IT strategy and emerging technology content. The platform enabled easy crowdsourcing and improved editorial planning for the communications team.
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RingLead used Curata CMP to track content performance in one dashboard. Before, the marketing team struggled to measure how content... filled the sales funnel. With Curata CMP, they saw all content metrics in real time. The platform helped them report that one eBook drove $180,000 in sales pipeline. The editorial calendar let the whole company see and plan content. RingLead now uses data to shape content strategy and boost results.
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Lenovo used Curata to improve the Lenovo Companion app for Windows 8. 1 PCs and tablets. The app team needed...more localized, high-quality content for global users. Curata helped Lenovo curate and publish technology articles in seven languages. Daily app visits increased by 113% and repeat visits rose by 143%. Curata also made it easier for Lenovo's marketing teams to work together and find new content ideas.
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Curata CCS helped Ebner Media Group boost website visits by 260% in nine months. The German publisher used Curata CCS... to curate German-language content for its event website. Editors filled daily and weekly newsletters with curated articles, doubling unique visitors and ad revenue. The software made it easy to find relevant content and automate newsletters. Ebner Media expanded Curata CCS to other sites after seeing strong results.
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Curata helped the Economic Development Council of Western Massachusetts cut news curation time from 90 to 15 minutes per day. The EDC used... Curata to gather, curate, and publish business news for the region. This boosted blog exposure and reduced the need for in-house content creation. The EDC gained a new revenue stream and increased its influence with local businesses. Curata also enabled integrated email marketing and social media sharing.
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Curata CCS helped Triumvirate Environmental launch four monthly newsletters for different industries. The marketing team used Curata to curate at... least 20 articles a month, saving time and money. Curata CCS integrated with HubSpot, making newsletter creation and distribution easy. In less than two years, newsletter subscribers grew to over 10,000. Web traffic doubled and qualified marketing leads tripled with Curata's content curation.
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