Real-World Case Studies and Customer Success Stories with Content Pilot®

Content Pilot and Right Hat helped Michael Best & Friedrich LLP rebrand and launch a new website. The law firm... wanted to modernize its image and support its industry-focused strategy. The project involved close work with the firm's marketing and website committee. The new website and upcoming microsite aim to strengthen client engagement and showcase the firm's expertise.
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Content Pilot designed a new website for Merchant & Gould, a leading intellectual property law firm. The project focused on... attracting general counsels from the Russell 3000 and showcasing real client products on the homepage. Content Pilot worked with the firm's marketing team to highlight Merchant & Gould's expertise in IP strategy and responsiveness. The new site positions the firm as a top choice for IP prosecution and litigation. The design emphasizes authentic client relationships and deep knowledge in science and technology.
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Content Pilot redesigned McGlinchey Stafford's website using their CP Web Pilot for WordPress. The project included strategy, design, content, and... technology to support the firm's growth in regulated industries. Content Pilot also worked with ten industry teams on positioning and business development. The new site features lawyer bios, ADA accessibility, and a refreshed brand identity. Feedback highlighted the website's appeal to new hires and its modern, inclusive design.
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Content Pilot led the website redesign for McCarter & English. The firm needed a new brand and digital presence to... reflect its growth and history. Content Pilot built the new site on CP Web Pilot for WordPress and integrated dynamic experience content. The project included branding, strategy, and technology. McCarter & English praised Content Pilot for excellent service and a smooth process.
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Content Pilot helped MB Law, a Denver business law firm, rebrand and launch a new website. The firm wanted a... modern image to attract younger business owners. Content Pilot created the "MB Law" street name, new branding, and a fresh tagline. They also wrote lawyer bios and service descriptions. The new brand positions MB Law as the go-to firm for business owners planning their next move.
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Marshall Melhorn, a leading B2B law firm in Ohio and Michigan, partnered with Content Pilot for a new positioning strategy, rebrand, and website design. The firm wanted... to highlight its unique client experiences and showcase its expertise. Content Pilot developed a brand centered on the firm's reputation and client stories. The new website and branding reflect Marshall Melhorn’s commitment to client service and industry leadership.
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Content Pilot created a new positioning strategy and responsive website for Liskow & Lewis. The project aimed to highlight the... firm's strengths in the energy sector and showcase its litigation and transactional expertise. Content Pilot wrote all partner bios, focusing on each lawyer's personal value proposition. The new site featured the firm's top five practice areas with video content. This helped Liskow & Lewis better present its capabilities to clients in the energy industry.
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Content Pilot built a new website for Lawyers Associated Worldwide. LAW needed a better way for its member law firms... to refer business to each other. Content Pilot focused on developing a powerful referrals database and managing the project. The website launched in March 2020, just as COVID-19 limited travel. The new site helped LAW members keep making referrals despite the pandemic.
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Content Pilot worked with Lane Powell to launch a new brand and website. The project highlighted Lane Powell's unique practice... areas and allowed their lawyers to stand out. The new site features trends like animal rights and cannabis law. Lane Powell's marketing team collaborated closely with Content Pilot. The result is a colorful, modern web presence for the firm.
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Content Pilot created a new brand strategy for Keogh Cox, a Louisiana law firm. The strategy uses the theme “the... right ingredients for complex cases in Louisiana.” This approach highlights the firm's expertise in handling difficult legal matters. The branding appeals to both local and out-of-state clients. Keogh Cox now stands out for its tailored legal services and strong client outcomes.
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Content Pilot created a new website for Kaplan Kirsch & Rockwell. The law firm needed a responsive site to showcase... their infrastructure and transportation projects. Content Pilot developed a positioning strategy and tagline for the firm. The new website features strong project images and supports mobile visitors. This helped Kaplan Kirsch & Rockwell stand out against larger competitors.
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Kaplan Kirsch & Rockwell needed a website that matched the impact of their legal work. They partnered with Content Pilot... for a redesign focused on showcasing their projects and values. The new site highlights their achievements and makes it easy for visitors to find information. Improved navigation and modern design help users engage with the firm's content. The website now reflects the firm's mission and dedication to public good.
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Content Pilot worked with Johnston Allison Hord to create a new website and brand strategy. The law firm wanted to... show its role as a trusted advisor for businesses of all sizes. Content Pilot developed the "Start here" positioning and redesigned the firm's logo. They also rewrote lawyer bios and practice descriptions. The new website highlights the firm's reputation for innovation and client service.
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Content Pilot created a new brand and website for James Bates, a Georgia law firm. The project aimed to reflect... the firm's progressive and approachable culture. The new digital presence uses clean design, bold colors, and authentic imagery. The website highlights the firm's client relationships and team spirit. The result is a modern, professional, and personal online experience.
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Content Pilot helped Goldberg Kohn, a Chicago law firm, update its digital presence. The project included two websites: the main... firm site and a whistleblower practice site. Predictive search and rich media improved navigation and accessibility. Content restructuring highlighted the firm's national reach. New animations made the sites more engaging for visitors.
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Content Pilot helped Fross Zelnick, a top IP law firm, launch a new brand strategy and website. The project marked... the firm's 50th anniversary. Fross Zelnick is known for protecting trademarks and copyrights for global brands. The new positioning, 'Champions for Global Brands,' highlights their expertise in trademark, copyright, and design patent law. The rebrand supports their work with clients in regions like China, Latin America, and the Middle East.
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Content Pilot worked with Field Law, a leading Canadian law firm, to redesign their website. The project focused on elevating... Field Law's brand and implementing a "Trending in Alberta and Northern Canada" strategy. Content Pilot also launched an experience database to help manage and showcase the firm's expertise. The new site supports Field Law's reputation for quality, integrity, and regional leadership. The collaboration involved the firm's marketing team and a large committee of lawyers.
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Content Pilot helped the Dallas Bar Association rename its headquarters. The association wanted to move away from the "Belo" name... due to confederate ties. Content Pilot led a process with a committee of 23 bar leaders. They educated members and guided the decision. The new name, "Arts District Mansion," reflects the venue's location. Dallas Bar leaders praised Content Pilot for strategic guidance and branding expertise.
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Content Pilot helped Cohen Ziffer Frenchman & McKenna LLP launch their new law firm during the pandemic. The team created... a unique positioning strategy, branding, and a custom website. The launch was completed in just three months, meeting every deadline. The firm doubled its lawyer headcount in less than four months and received top industry awards. The COO praised Content Pilot for their creativity and reliability.
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Content Pilot redesigned the Chambliss, Bahner & Stophel website to boost engagement and showcase the firm's unique brand. The new site... features video bios, a long scrolling homepage, and interactive elements like a COVID-19 resource center. The design highlights each lawyer’s expertise and personality, increasing visitor dwell time. The website won international awards, including recognition from the Webbys and WP Engine.
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Content Pilot helped Carter Ledyard, a historic Wall Street law firm, update its nearly 10-year-old website. The firm wanted a... modern brand and digital presence to reflect its forward-thinking approach. Content Pilot delivered a new positioning strategy, rebrand, website design, and content. The new site and branding highlight the firm's personal and intelligent client service. Carter Ledyard now presents a bold, modern image that matches its reputation.
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Content Pilot partnered with Carrington Coleman to revamp their website. The goal was to highlight the firm's litigation expertise and... unique brand. The new site uses real stories and outcomes to show their legal impact. Content Pilot focused on authentic content and strategy. The result is a website that attracts both current and future clients.
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Content Pilot helped Bell Nunnally create a website that matches their vision and strategy. The new site brings their tagline,... “Behind every great company,” to life. Bell Nunnally wanted more than a basic website. They needed a platform with strong functionality and a clear message. The result is an online experience that shows their values and supports user needs.
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Content Pilot created a new website for Best & Flanagan. The law firm wanted to show how accessible and friendly... their lawyers are. Content Pilot built the site around the theme “Lawyers you know.” All lawyers are listed as “Attorney” to show equality. The website helps clients feel more connected to the firm.
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Content Pilot redesigned BakerHostetler’s website to match its new brand and strategy. The new site highlights key legal topics like... generative AI and digital assets. Modern visuals and interactive features position the firm as an industry leader. Advanced technology makes it easy for BakerHostetler to update content and engage clients. The website is built to stay relevant as legal trends change.
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