Entertainment Case Studies and Success Stories with Civis Platform
CASE STUDY Warner Bros. Discovery
Civis Platform helped Warner Bros. Discovery optimize media spend. Discovery needed a data-driven way to allocate hundreds of millions in marketing dollars. Civis built a custom web app, Athena, usin...g machine learning to guide media planners. Athena let planners simulate scenarios and pick the best ROI. After using Athena, Discovery cut their cost of acquisition in half. Over 20 planners use Athena for 100+ campaigns each year.
Civis Analytics helped Robin Hood find eligible New Yorkers for benefit programs. Robin Hood wanted to increase participation in EITC and SNAP. Civis used census data and modeling to identify neighbo...rhoods with the highest participation gaps. The solution targeted outreach to those most in need. Robin Hood reached 10,000 people eligible for over $15 million in benefits.
Civis Platform helped Covenant House International centralize data from EveryAction, GA4, and spreadsheets into one warehouse. The solution automated workflows and reporting, saving time and reducing... manual work. Covenant House archived over 5 million CRM records, leading to $2 million in savings over five years. AI tools in Civis made SQL analysis faster and easier. The analytics team now delivers insights more quickly and supports their mission better.
Civis Platform helped the Human Rights Campaign (HRC) manage millions of records and unify data from 11 CRMs. HRC used Civis’s data warehouse, reporting tools, and identity resolution technology to c...reate a single source of truth. This solution automated data processes, reduced manual work, and brought analytics in-house. HRC saw a 130% increase in mid-level giving and saved $200,000 annually on infrastructure. Staff could focus more on engaging supporters and advancing their mission.
CASE STUDY Natural Resources Defense Council (NRDC)
Civis Platform helped NRDC fix data silos and connect with millions of supporters. NRDC used Civis Platform’s identity resolution to match supporter records and clean their data. This let them person...alize messages and track supporter journeys. NRDC now knows the true size of its supporter base. They set a data-driven baseline to measure campaign success and improve outreach.
Civis Platform helped a global federated nonprofit fix data silos and manual reporting. The nonprofit had 23 offices in different countries, each with its own data team and systems. Civis Platform un...ified their data, automated reporting, and improved coordination. The solution included a BigQuery integration and on-site training. Now, the nonprofit tracks KPIs across all offices and saves staff time by eliminating manual reporting.
Civis Platform helped the League of Conservation Voters clean and unify their data. LCV used Civis to build a data warehouse and connect fundraising and campaign data. Identity Resolution improved do...nor segmentation. The solution eliminated sync issues between two data teams. LCV increased revenue by 390% over five years.
Government Administration Case Studies and Success Stories with Civis Platform
CASE STUDY City of Los Angeles
Civis Platform helped the City of Los Angeles improve its MyLA311 service. The city unified service request systems, letting 3.8 million residents access all 311 requests in one place. MyLA311 now ha...ndles thousands of requests each week, with many completed in 24 to 72 hours. The Know Your Community Initiative made 311 data public, increasing transparency and accountability. The platform also provides real-time maps and updates on local projects and events.
CASE STUDY U.S. President’s Malaria Initiative (PMI)
Civis Platform helped the U.S. President’s Malaria Initiative (PMI) manage and share data across 27 partner countries. PMI needed to combine, clean, and map data to fight malaria more effectively. Ci...vis Platform gave PMI a secure, unified solution for collaboration, reporting, and analytics. The platform made data sharing easier, automated reporting, and improved efficiency for data teams. PMI now has a central data repository and automated quarterly reporting.
Civis Analytics helped the Illinois Office of the State Treasurer boost participation in the state's 529 college savings plan. The office needed to reach more families, especially underrepresented gr...oups, on a tight budget. Civis used predictive modeling and message testing to target likely enrollees and recommended a digital-first outreach strategy. Enrollment in the 529 plan rose by 40%. Each year from 2017 to 2019 set new records for account signups. Mail targets were 4.4 times more likely to open an account than the general population. The enrollment rate continues to grow at 8% annually.
Restaurants Case Studies and Success Stories with Civis Platform
CASE STUDY McDonald's
Civis Platform helped McDonald's North America transform its marketing with data science. McDonald's used Civis to build a single source of customer truth by consolidating data from stores, apps, and... research. This enabled a 360-degree view of each customer. The team shifted from traditional metrics to measuring real purchase behavior. Personalized marketing campaigns using this data drove 3–5x higher same-store sales compared to traditional campaigns. McDonald's now runs more effective, data-driven marketing programs.
Civis Analytics helped Houston Food Bank centralize its data systems before the 2021 Texas winter storms. The food bank unified data from multiple sources, including client intake and financial syste...ms. This allowed them to quickly map demand and identify areas most in need during the crisis. As a result, they distributed nearly 20 million pounds of food, an increase of about 1.4 million pounds month over month. The solution improved their crisis response and community support.
Civis Analytics helped Lyric Opera of Chicago use data science to find new ticket buyers. They matched current ticket buyers to a national database to find key predictors. The most powerful predictor... was the likelihood of voting in an election. Civis built look-alike models to score and prioritize prospects. The prospects Civis identified bought tickets at 3.7 times the rate of those found by traditional methods. Lyric Opera can now target ads better and grow their audience.
Civis Platform helped For Our Future Action Fund centralize and manage their data for voter outreach. The nonprofit needed a single place to store and report on data from multiple sources. Civis Plat...form provided a cloud-based solution with real-time data access and reporting. This allowed the team to spend less time building reports and more time making decisions. The platform improved their ability to target and run programs effectively.
Civis AI helped Climate Advocacy Lab analyze over 13,000 climate-related ads. The Lab used Civis Platform and Anthropic’s Claude Sonnet model to categorize ads with 88% accuracy. Tasks that took mont...hs now finish in hours. The Lab unlocked real-time insights, live data feeds, and campaign benchmarks. This improved community learning and made ad performance analysis fast and reliable.
