Civis Platform: Use-Cases, Insights and Reviews | 2026 Cuspera

Civis Platform helped Warner Bros. Discovery optimize media spend. Discovery needed a data-driven way to allocate hundreds of millions in marketing dollars. Civis built a custom web app, Athena, usin...g machine learning to guide media planners. Athena let planners simulate scenarios and pick the best ROI. After using Athena, Discovery cut their cost of acquisition in half. Over 20 planners use Athena for 100+ campaigns each year.
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Civis Platform helped the U.S. President’s Malaria Initiative (PMI) manage and share data across 27 partner countries. PMI needed to combine, clean, and map data to fight malaria more effectively. Ci...vis Platform gave PMI a secure, unified solution for collaboration, reporting, and analytics. The platform made data sharing easier, automated reporting, and improved efficiency for data teams. PMI now has a central data repository and automated quarterly reporting.
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Civis Platform helped the City of Los Angeles improve its MyLA311 service. The city unified service request systems, letting 3.8 million residents access all 311 requests in one place. MyLA311 now ha...ndles thousands of requests each week, with many completed in 24 to 72 hours. The Know Your Community Initiative made 311 data public, increasing transparency and accountability. The platform also provides real-time maps and updates on local projects and events.
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Civis Analytics helped Houston Food Bank centralize its data systems before the 2021 Texas winter storms. The food bank unified data from multiple sources, including client intake and financial syste...ms. This allowed them to quickly map demand and identify areas most in need during the crisis. As a result, they distributed nearly 20 million pounds of food, an increase of about 1.4 million pounds month over month. The solution improved their crisis response and community support.
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Civis Platform helped the Human Rights Campaign (HRC) manage millions of records and unify data from 11 CRMs. HRC used Civis’s data warehouse, reporting tools, and identity resolution technology to c...reate a single source of truth. This solution automated data processes, reduced manual work, and brought analytics in-house. HRC saw a 130% increase in mid-level giving and saved $200,000 annually on infrastructure. Staff could focus more on engaging supporters and advancing their mission.
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Civis Analytics helped the Illinois Office of the State Treasurer boost participation in the state's 529 college savings plan. The office needed to reach more families, especially underrepresented gr...oups, on a tight budget. Civis used predictive modeling and message testing to target likely enrollees and recommended a digital-first outreach strategy. Enrollment in the 529 plan rose by 40%. Each year from 2017 to 2019 set new records for account signups. Mail targets were 4.4 times more likely to open an account than the general population. The enrollment rate continues to grow at 8% annually.
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