Real-World Case Studies and Customer Success Stories with Bing Visual Search

Liverpool used Microsoft Advertising to boost sales during their three-day "La Venta Nocturna" event. They set up separate Search campaigns... for Brand and Non-Brand tactics. They also used a Performance Max campaign to support their Shopping campaigns. Liverpool exceeded their revenue target by 128%. Their campaigns increased both revenue and return on ad spend.
Show More..

Darmarsklep. pl used Microsoft Advertising to boost their online sales. They launched full-funnel campaigns and set up conversion tracking. In...just four months, their ROAS jumped from 188% to 865%. Client revenues also grew by 2.5%. The team plans to keep using Microsoft Advertising for future growth.
Show More..

Microsoft Advertising helped s. Oliver achieve a 27% conversion rate with impression-based remarketing. The campaign ran during a 14-day holiday...peak, targeting both loyal and new customers. s.Oliver used online video ads and data-driven insights to boost brand awareness and emotional engagement. The campaign delivered a 10% lower CPM and 50x higher CTR than other platforms. Impression-based remarketing lists linked upper funnel awareness to lower funnel performance.
Show More..

OpenAI has launched GPT-5. 6 as the preferred model for Microsoft 365 Copilot, reinforcing its role in powering Word, Excel,...PowerPoint, and Cowork. Despite Microsoft's growing use of its own AI models, the partnership with OpenAI remains strong, with GPT-5.6 continuing to play a central role in Microsoft's productivity suite.
Show More..

Microsoft launched Microsoft Frontier Company, an operating unit with $2. 5 billion investment and 6,000 engineers, to embed technical staff...within enterprise customers for AI system deployment. Early customers include LSEG, Land O'Lakes, Unilever, and Novo Nordisk. The initiative aims to address AI adoption challenges, ensuring customer data control and model deployment flexibility.
Show More..

Microsoft has launched the Microsoft Frontier Company, committing $2. 5 billion and 6,000 engineers to embed AI systems within enterprise...clients. This new unit, led by Rodrigo Kede Lima, will work with clients like the London Stock Exchange Group and Unilever to co-build AI systems. The initiative aims to allow clients flexibility in model choice while integrating deeply with Microsoft's Azure and Microsoft 365 platforms.
Show More..

Microsoft is investing $2. 5 billion to launch Microsoft Frontier Company, aimed at helping enterprises implement and optimize AI solutions....The new unit will embed 6,000 specialists within customer organizations for AI application design and deployment. Collaborating with partners like Accenture and KPMG, Microsoft seeks to enhance enterprise AI adoption and operational deployment.
Show More..

Microsoft has launched the $2. 5 billion Frontier Company initiative, deploying 6,000 employees to help enterprises, including the Abu Dhabi...Government, adopt AI. The initiative focuses on embedding AI into enterprise workflows, with Abu Dhabi deploying Microsoft 365 Copilot to 35,000 government employees. This move emphasizes AI productivity, governance, and compliance, marking a significant public-sector AI deployment.
Show More..

Microsoft has launched Microsoft Frontier Co. , investing $2.5 billion and employing 6,000 AI experts to enhance enterprise AI adoption....The new division consolidates engineering, consulting, and support teams to assist enterprises in deploying AI strategies, modernizing processes, and building AI applications. This initiative promotes a flexible AI model approach, leveraging Microsoft's Azure cloud and security capabilities.
Show More..

Microsoft is deploying 6,000 employees to help enterprises like Unilever and Novo Nordisk adopt AI technologies, emphasizing custom AI systems over generic solutions. This initiative, supported... by the new Microsoft Frontier Company, aims to enhance AI integration in business operations, offering flexibility in model selection and ownership of AI solutions.
Show More..

Microsoft announced the launch of Microsoft Frontier Company, a new venture focused on enterprise AI deployments, backed by a $2. 5 billion investment....The initiative aims to leverage Microsoft's existing AI tools and expertise, with early partnerships including the London Stock Exchange Group, Unilever, and Accenture.
Show More..

Microsoft launched the Microsoft Frontier Company, investing $2. 5 billion and deploying 6,000 engineers to embed AI systems within customer...operations. This initiative aims to enhance AI deployment, emphasizing data control and model portability, while potentially increasing Azure dependency.
Show More..

Microsoft has launched Microsoft Frontier Company with a $2. 5 billion investment to assist enterprises in adopting AI technologies. The...initiative involves embedding 6,000 engineers with clients like Unilever and Novo Nordisk to co-design and deploy AI systems. This move aims to bridge the gap between AI model capabilities and business impact, marking a shift from selling AI to embedding it within enterprises.
Show More..

Haleon has entered a five-year collaboration with Microsoft to enhance its AI and digital capabilities. This partnership will leverage Microsoft's... cloud and AI technologies to improve Haleon's operations, including consumer insights, supply chain, and marketing. The collaboration aims to accelerate Haleon's AI-driven transformation, enabling the company to better meet consumer demands and achieve its strategic goals.
Show More..

ICON has selected Microsoft to power its AI-enabled clinical development processes. This collaboration will leverage Microsoft's technology to enhance ICON's... capabilities in managing clinical trials and drug development.
Show More..

Oracle denied claims that a $3 billion deal with Microsoft collapsed due to security and compliance issues. The deal involved... Microsoft leasing compute capacity from Oracle. Oracle emphasized its ongoing partnership with Microsoft, describing it as collaborative and fruitful. Microsoft, which is expanding its data center footprint, declined to comment on the matter.
Show More..

Microsoft has terminated a $3 billion cloud infrastructure deal with Oracle due to FedRAMP certification issues. The company is refocusing... on its own data center investments, with a planned $190 billion spend for FY2026, and adjusting its AI infrastructure strategy, including usage-based pricing for Copilot Cowork and exploring cost-effective AI models like DeepSeek V4.
Show More..

Microsoft has selected Checkout. com to power digital payments across its EMEA products, including Xbox, Microsoft 365, and Azure. Utilizing...Checkout.com's digital payments platform and AI-powered optimization engine, Microsoft aims to enhance payment performance and reliability. This collaboration will support Microsoft's global enterprise scale by providing a unified payment system and improving the commerce experience for its customers.
Show More..

Legal & General (L&G) has expanded its collaboration with Microsoft through a new three-year agreement to enhance its digital strategy. L&G will deploy... Microsoft 365 Copilot and expand its use of Azure to modernize its technology estate, aiming to improve customer service and operational efficiency. The collaboration focuses on embedding AI to streamline processes and enhance customer interactions.
Show More..

Microsoft has entered into a three-year agreement with Indian startup Alt Carbon to purchase nearly 37,000 metric tons of carbon removal credits. This marks Microsoft's... first enhanced rock weathering deal in Asia. The credits will be sourced from Alt Carbon's Darjeeling Revival Project, with potential for additional purchases if delivery milestones are met. This deal underscores Microsoft's commitment to sustainability and highlights the growing role of emerging-market suppliers in carbon removal.
Show More..

NTT DATA has completed its acquisition of WinWire, a Microsoft partner, to enhance its enterprise AI capabilities using Microsoft's technology. This acquisition strengthens... NTT DATA's strategic partnership with Microsoft, adding over 1,000 Azure engineers and AI specialists to its team. The move aims to accelerate AI deployment across industries, leveraging Microsoft's Azure and AI solutions.
Show More..

Atos Group is deploying Microsoft 365 Copilot to 56,000 employees across 54 countries, marking a significant expansion of their strategic collaboration with Microsoft. This deployment integrates... Microsoft 365 E7 and advanced security features, supporting Atos' AI strategy and enhancing operations in regulated industries. Atos aims to lead in agentic AI, transforming its operating model and offering AI solutions to clients.
Show More..

Microsoft has secured a significant agreement with NHS England to deploy Microsoft 365 Copilot, including Copilot Studio and agent governance tools, across 505,000 staff. This £120m contract... highlights Microsoft's role in AI-powered productivity within healthcare, providing a real-world example of AI integration in clinical and administrative workflows. The deployment serves as a reference for future public sector engagements.
Show More..

KPMG expands its use of Microsoft's AI technology, deploying Microsoft 365 Copilot and Microsoft Agent 365 across its global workforce. This move enhances... KPMG's Trusted AI framework, enabling secure and scalable AI deployment for clients. The collaboration aims to integrate AI into KPMG's audit, tax, and advisory services, supporting enterprise-wide AI transformation with governance and security.
Show More..

Lloyds Banking Group is deploying Microsoft's 365 E7 suite, known as the AI Frontier Suite, to enhance its AI capabilities. This multi-year agreement... marks Lloyds as one of the first UK banks to implement the suite at full enterprise scale. The deployment aims to improve efficiency, compliance, and customer experience for Lloyds' 28 million customers.
Show More..

NHS England is deploying Microsoft 365 Copilot to 505,000 staff, aiming to streamline administrative tasks and improve healthcare productivity. The rollout includes... access to Copilot Studio for custom agent development, enhancing workflows in clinical, administrative, and core services. This initiative is expected to save millions of hours annually, supporting NHS staff in focusing more on patient care.
Show More..

Lloyds Banking Group has signed a multi-year agreement to deploy Microsoft 365 E7, marking a significant step in enterprise AI governance. The deployment includes... Microsoft 365 Copilot and GitHub Copilot, enhancing productivity and software delivery. Lloyds aims to streamline operations with AI agents, while Microsoft secures a high-profile customer in the regulated banking sector.
Show More..

Lloyds Banking Group has entered a multi-year agreement with Microsoft to deploy the Microsoft 365 E7 suite, including Microsoft 365 Copilot and Agent 365, across the bank. This deployment aims... to enhance personalized banking services and improve customer support through AI-driven solutions, impacting 28 million customers. The agreement also extends the use of GitHub Copilot for over 10,000 engineers at Lloyds.
Show More..

The U. S. Department of Defense awarded Microsoft a $9.69 billion contract to consolidate software licenses and enhance cloud services...across military and intelligence agencies. This five-year agreement aims to streamline procurement, reduce costs, and modernize federal technology infrastructure, strengthening Microsoft's role in government cybersecurity and cloud operations.
Show More..

The Pentagon has awarded Microsoft a $9. 7 billion contract to consolidate its software licenses across military services, aiming to...reduce costs and eliminate redundant spending. This five-year agreement, known as the Core Enterprise Technology Agreement, integrates Microsoft 365 and other cloud services into a single contract, leveraging the department's purchasing power.
Show More..

Microsoft has collaborated with Beca to enhance the New Zealand Geotechnical Database (NZGD) by integrating AI capabilities. Hosted on Microsoft's... Azure platform, the upgraded NZGD now allows users to navigate and query complex geotechnical data using natural language, powered by OpenAI's GPT-5.1. This advancement aims to improve data accessibility, scalability, and security, facilitating smarter decision-making in geotechnical projects.
Show More..

Accenture has completed the largest enterprise deployment of Microsoft 365 Copilot, integrating it across its 743,000-strong workforce. This AI rollout... has significantly boosted productivity, with 97% of employees completing tasks 15 times faster. The phased implementation included comprehensive training and governance frameworks, embedding Copilot into Microsoft applications like Outlook and Teams. This initiative enhances Accenture's operational workflows, sales intelligence, and customer engagement strategies.
Show More..

Microsoft reports that its AI tool, Copilot, integrated into Microsoft 365 apps, now has over 20 million paid enterprise users. CEO Satya Nadella... highlighted significant customer engagement, with companies like Bayer and Accenture adopting thousands of seats. Copilot's usage is growing, with a 20% increase in queries per user. The tool supports multiple AI models and recently introduced agentic capabilities for enhanced document interaction.
Show More..

Microsoft has deployed its Copilot AI tool across Accenture's workforce, enhancing productivity and collaboration through AI-driven features.

Spark has transformed its workflows by deploying Microsoft Copilot, resulting in significant efficiency gains. The AI-powered assistants, integrated with Spark's... systems, save up to two minutes per call and handle 20,000 internal queries monthly, reducing operational team queries by 60%. This strategic partnership with Microsoft enhances productivity and consistency, with AI now supporting various business functions, including customer service and software development.
Show More..

LTM's CIO, Rajesh Kumar, has deepened his collaboration with Microsoft 365 Copilot, evolving from simple prompts to complex AI-driven workflows. This partnership has... enhanced productivity and fostered a culture of AI adoption within LTM. Kumar's initiatives include department-specific Copilot sessions and hackathons to explore Microsoft Copilot Studio, enabling the creation of AI-powered agents for talent matching and project staffing.
Show More..

Microsoft Incident Response investigated a cyberattack involving Microsoft Teams voice phishing, where a threat actor impersonated IT support to gain remote access. The attack exploited... trust and collaboration tools, leading to a compromise of corporate credentials. Microsofts DART team quickly contained the threat, preventing further damage and securing the environment. Recommendations include tightening external collaboration and reviewing remote access tool usage to mitigate such risks.
Show More..

The Australian Department of Finance has renewed its agreement with Microsoft, making Microsofts desktop, cloud, and AI services the standard operating environment for the government for the next five years. This deal ensures... Microsofts productivity tools remain integral to government operations.
Show More..

Dstny's Call2Teams middleware for Microsoft Teams facilitated 445 million calls in 2025, showcasing the platform's reliability and scale. This integration highlights... Dstny's strong adoption of Microsoft Teams, contributing to a 75% year-over-year increase in fully managed UCaaS adoption. The integration underscores Dstny's role in enhancing business communications through Microsoft Teams.
Show More..

ADEZZ, a Dutch manufacturer, implemented Microsoft Dynamics 365 Sales and Contact Center, along with Microsoft 365 Copilot, to unify CRM capabilities, enhance multilingual support, and improve customer service. This deployment increased... ADEZZ's first-contact resolution rates, reduced call abandonment, and streamlined quotation tracking, supporting their growth goals and expanding their multilingual capabilities across five countries.
Show More..

The University of South Carolina has deployed Microsoft 365 Copilot to enhance efficiency and streamline operations across its campus. This AI-driven solution... has saved faculty and students significant time, with 84% reporting savings of 1-5 hours weekly. The initiative supports learning, teaching, and administrative tasks, while also preparing students for AI-driven workplaces through workshops and an AI Certificate Program.
Show More..

Colonial First State is enhancing its operations by implementing generative AI tools in partnership with Avanade and Microsoft. The initiatives include... a GPT-4-powered chatbot, a Retrieval-Augmented Generation assistant, and a Feedback Analysis tool using Azure OpenAI and Microsoft Power BI. These tools aim to improve customer service and advisor support, with 75% of staff using Microsoft Copilot for Microsoft 365. The company plans to expand its AI Centre of Excellence for more complex use cases.
Show More..

PUMA is transitioning its telephony infrastructure to a cloud-based system using Microsoft Teams, facilitated by LoopUp. This move aims to... replace legacy systems with a scalable, cost-effective voice platform, enhancing global operations. Deployments have been completed in Australia and New Zealand, with further plans for the Asia-Pacific region. The initiative aligns with PUMA's shift to cloud-first collaboration tools.
Show More..

SIS, LLC announced the successful go-live of CRB Group on Microsoft Dynamics 365 and SIS Construct 365 Project Cost Management. This implementation enhances... CRB's project management capabilities, providing real-time data integration across financials and supply chain operations. The solution supports CRB's growth strategy by improving efficiency and profitability in its engineering and construction projects.
Show More..

Mercedes-Benz is integrating an updated version of Microsoft Teams into its vehicles, allowing drivers to join meetings with enhanced safety features. The integration includes... Microsoft Intune for secure business data access and Microsoft 365 Co-Pilot for voice-activated productivity tasks. This collaboration aims to transform vehicles into a third workspace, aligning with trends towards autonomous driving.
Show More..

FAO launched CertusCare, an AI-powered HR chatbot integrated into Microsoft Teams, enhancing employee access to HR services. This initiative marks... a significant step in FAO's digital transformation, offering multilingual support and 24/7 availability, and aims to improve workplace interactions and service delivery.
Show More..