Real-World Case Studies and Customer Success Stories with Attribution by Foursquare

7-Eleven used Foursquare Attribution to measure the impact of Pinterest Showcase ads. The goal was to rebrand Slurpee drinks for Gen Z and increase store visits. Foursquare helped track how well the ...ads drove in-store traffic. The campaign led to a 60% lift in store visits among recent visitors, a 20% lift among lapsed visitors, and a 3.5% increase in brand favorability for 18-to-24-year-olds.
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Foursquare Attribution helped a leading Canadian home improvement retailer measure the impact of their Pinterest ad strategy. The retailer wanted to know if Pinterest ads increased store visits durin...g the spring season. Foursquare Attribution set a baseline for store visits and showed which Pinterest ads brought in more customers. The retailer used these insights to improve their marketing. The case highlights how location-based attribution can drive better retail results.
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Foursquare’s omnichannel measurement solution helped a leading apparel and workwear retailer track the impact of TikTok digital marketing on in-store visits. The retailer struggled to connect online ...campaigns to real-world store traffic. By integrating Foursquare and TikTok, they gained clear insights into campaign effectiveness. The partnership led to a 9.2% increase in store visits from their latest campaign. The VP of strategic marketing praised the ability to link digital ads to real business results.
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Foursquare data helps a disaster response organization make better decisions. The group used Foursquare’s real-time movement and POI data to track population shifts and business activity after disast...ers. Before, they relied on slow data, which delayed supply delivery and planning. With Foursquare, they built a dashboard to see fresh trends and plan resource distribution faster. The organization values Foursquare’s data privacy and compliance. This led to more effective and timely disaster response.
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Foursquare Audience helped Rise Interactive run a video Connected TV campaign for a healthy pet food brand. They used custom location-based segments to target users who visited animal shelters, compe...titor locations, and pet stores. FSQ Offline Conversion Feeds measured the impact on in-store visits. The campaign achieved a cost per in-store visit of $0.90 and $0.81, nearly 50% lower than the average. The visit rate was 2.46%, which is 40% higher than the campaign average.
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FSQ Attribution helped a quick-service restaurant measure the impact of ads on visits, transactions, and sales. The restaurant wanted real-time analysis of all conversions. Using FSQ Attribution, the...y saw a 42.43% lift in transactions, 42.09% lift in sales, and a 10.35% lift in visits. These results beat industry benchmarks for sales and transactions. The average basket size also increased to $12.02.
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