Attribution by Foursquare Overview

Discover comprehensive insights into Attribution by Foursquare. Learn more about product features, capabilities and expert reviews based on 6 insights and explore use-cases showcasing how Attribution by Foursquare enhances Advertisement and drives growth.

Here's the scoop on Attribution by Foursquare! We've gathered over 6 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Attribution by Foursquare is right for your needs? Our Cuspera AI engine can evaluate how Attribution by Foursquare fits your specific business needs, industry, and context. Get your personalized assessment report today.

Attribution by Foursquare supports business activities such as:

  • Advertisement
  • Lead Qualification: Technographic

Attribution by Foursquare can help you with many business goals, such as Improve Digital And Social Presence, and Improve ROI. It can help manage these activities if you use Mass Media Television Offline etc. for these needs.

Attribution by Foursquare Reviews

11 buyers and buying teams have used Cuspera to assess how well Attribution by Foursquare solved their business needs. Cuspera uses 6 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Business Priorities

Improve Digital And Social Presence and Improve ROI are the most popular business priorities peers achieved using Attribution by Foursquare.

Other priorities:

See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Lead Qualification: Technographic , as the business use cases that they have been most satisfied while using Attribution by Foursquare.

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Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Mass Media, Television, Offline, Point Of Sale, On Premises and Social Media

4.07/5 ★

Read Reviews (2)

"...That s why today we re excited to announce that Attribution by Foursquare, our real-world attribution tool, can now measure the effectiveness of linear TV ads at driving consumers to stores, restaurants and other key retail locations...." Connecting the Small Screen with the Real World
Lead Qualification: Technographic with Offline, On Premises, Mass Media and Television

3.41/5 ★

Read Reviews (1)

"...This news brings together the best in opt-in TV viewing data with our industry-leading location technology platform...." Connecting the Small Screen with the Real World
PEER EXPERIENCES
Advertisement with Mass Media, Television, Offline, Point Of Sale, On Premises and Social Media

4.07/5 ★

Read Reviews (2)

"...That s why today we re excited to announce that Attribution by Foursquare, our real-world attribution tool, can now measure the effectiveness of linear TV ads at driving consumers to stores, restaurants and other key retail locations...." Connecting the Small Screen with the Real World
Lead Qualification: Technographic with Offline, On Premises, Mass Media and Television

3.41/5 ★

Read Reviews (1)

"...This news brings together the best in opt-in TV viewing data with our industry-leading location technology platform...." Connecting the Small Screen with the Real World

Customer Stories

7-Eleven - Retail

7-Eleven used Foursquare Attribution to measure the impact of Pinterest Showcase ads. The goal was to rebrand Slurpee drinks for Gen Z and increase store visits. Foursquare helped track how well the ...ads drove in-store traffic. The campaign led to a 60% lift in store visits among recent visitors, a 20% lift among lapsed visitors, and a 3.5% increase in brand favorability for 18-to-24-year-olds.

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A disaster response organization - Non Profit Organization Management

Foursquare data helps a disaster response organization make better decisions. The group used Foursquare’s real-time movement and POI data to track population shifts and business activity after disast...ers. Before, they relied on slow data, which delayed supply delivery and planning. With Foursquare, they built a dashboard to see fresh trends and plan resource distribution faster. The organization values Foursquare’s data privacy and compliance. This led to more effective and timely disaster response.

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A leading Canadian home improvement retailer - Retail

Foursquare Attribution helped a leading Canadian home improvement retailer measure the impact of their Pinterest ad strategy. The retailer wanted to know if Pinterest ads increased store visits durin...g the spring season. Foursquare Attribution set a baseline for store visits and showed which Pinterest ads brought in more customers. The retailer used these insights to improve their marketing. The case highlights how location-based attribution can drive better retail results.

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A quick-service restaurant - Restaurants

FSQ Attribution helped a quick-service restaurant measure the impact of ads on visits, transactions, and sales. The restaurant wanted real-time analysis of all conversions. Using FSQ Attribution, the...y saw a 42.43% lift in transactions, 42.09% lift in sales, and a 10.35% lift in visits. These results beat industry benchmarks for sales and transactions. The average basket size also increased to $12.02.

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A top apparel and workwear destination - Apparel & Fashion

Foursquare’s omnichannel measurement solution helped a leading apparel and workwear retailer track the impact of TikTok digital marketing on in-store visits. The retailer struggled to connect online ...campaigns to real-world store traffic. By integrating Foursquare and TikTok, they gained clear insights into campaign effectiveness. The partnership led to a 9.2% increase in store visits from their latest campaign. The VP of strategic marketing praised the ability to link digital ads to real business results.

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Rise Interactive - Marketing And Advertising

Foursquare Audience helped Rise Interactive run a video Connected TV campaign for a healthy pet food brand. They used custom location-based segments to target users who visited animal shelters, compe...titor locations, and pet stores. FSQ Offline Conversion Feeds measured the impact on in-store visits. The campaign achieved a cost per in-store visit of $0.90 and $0.81, nearly 50% lower than the average. The visit rate was 2.46%, which is 40% higher than the campaign average.

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Based on peer insights

Cuspera recommends Attribution by Foursquare for

Use Cases Advertisement , Lead Qualification: Technographic
Medium Mass Media, Television, Offline
Business Priorities Improve Digital And Social Presence, Improve ROI

IT and Other Capabilities

for Attribution by Foursquare

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS

Software Failure Risk Guidance

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for Attribution by Foursquare

Top Failure Risks for Attribution by Foursquare

Vendor Profile Details

Company Name

Foursquare

Company Website

https://foursquare.com/

HQ Location

50 West 23rd Street, 8th Fl,, New York, NY 10010, US

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES G