VSO used Apteco to unify supporter data from three systems, creating a single supporter view. This enabled automated, targeted supporter... journeys and improved campaign timing and relevance. The platform reduced manual work, saving the equivalent of one full-time employee per campaign. Early results showed higher response rates, improved retention, and a net-positive ROI from SMS campaigns. Apteco now supports multi-channel communications and ongoing fundraising innovation at VSO.
Plan International UK
- Non Profit Organization Management
- Large
London, UK
Apteco’s Predictor bundle helped Plan International UK transform legacy fundraising. The charity built its own legacy propensity model, moving away... from a costly agency solution. With Apteco, they tested and refined supporter data, improving segmentation and campaign targeting. Legacy intenders increased by over 300% and pledgers rose by 15%. The new approach could add £260K in future legacy income, while reducing costs and enabling ongoing model updates in-house.
Apteco helped Mind automate its Do Your Own Thing fundraising journey. Manual processes were replaced with data-driven, personalized supporter communications.... The new system saves the team 10 hours of work each week. Click-through rates rose to 7.2% and unsubscribe rates dropped to 0.42%. Conversion rates improved from 28.5% to 39.6% year-on-year. Mind booked 81 more fundraising events after automation.
NSPCC
- Non Profit Organization Management
- Large
London, UK
NSPCC used Apteco FastStats and PeopleStage to automate and personalise volunteer communications for their flagship fundraising event. The new system... replaced manual processes, reduced errors, and improved the volunteer experience. Volunteer participation increased by 3.4%. Email open and click rates rose by 4% and 6%. Email opt-in rates grew by 10%. 88% of volunteers enjoyed their experience, and 90% want to participate again.
Centrepoint
- Non Profit Organization Management
- Medium
London, UK
Centrepoint used Apteco FastStats and PeopleStage to automate and personalise supporter journeys. They doubled their outreach, sending over 150,000 emails... to more than 40,000 supporters. The new system increased open rates and saved 13 staff hours each month. Targeted campaigns brought in an extra £33,813 annually from reactivated donors. The team gained new insights and improved donor engagement with better segmentation and testing.
Retail Case Studies and Customer Success Stories with Apteco FastStats
Apollo
- Retail
- Large
Germany
Apollo used Apteco to automate its customer satisfaction surveys. The new process included multi-stage email campaigns and real-time feedback collection.... Response rates improved, with 46% of customers opening emails and 26% clicking through. Automation cut manual work by over 50%. Segmentation allowed tailored follow-ups for promoters, passives, and detractors. Apollo gained valid data, respected customer preferences, and built stronger customer relationships.
Apteco Orbit gave Crew Clothing Company real-time dashboards for Black Friday sales. The dashboards combined in-store and online data, letting... teams track sales, spend by channel, and category trends every 15 minutes. CRM and marketing teams used these insights to adjust campaigns during the day. The solution replaced slow third-party reports and made data accessible across departments. Crew Clothing now reacts quickly to sales trends and plans deeper data analysis for future growth.
Avanti West Coast
- Transportation/Trucking/Railroad
- Large
London, UK
Apteco helped Avanti West Coast launch Club Avanti, a new loyalty programme. The programme exceeded its membership target by 50.5%,... reaching 99,000 sign-ups in the first year. Apteco’s analytics enabled real-time tracking of KPIs and customer engagement. Club Avanti drove a sales penetration increase from 43% to 48% in nine months. Members travelled 3.6 more journeys per year than non-members. The programme achieved an 86% email open rate among non-members.
Hospitality Case Studies and Customer Success Stories with Apteco FastStats
Goodwood
- Hospitality
- Medium
West Sussex, UK
Goodwood used Apteco FastStats and PeopleStage to improve email marketing. They built a single, dynamic weekly email for each customer.... This reduced over-mailing and increased relevance. Click-through rates rose by 2% and website clicks grew by 84,000 year over year. Unsubscribe rates dropped by 1.5%. The new approach saved 16 hours per month and boosted engagement by 3%.
Department of Health and Social Care (DHSC)
- Government Administration
- Very Large
London, UK
Apteco helped the Department of Health and Social Care run the Healthy Choices campaign. The solution used advanced logic to... deliver personalised health advice to each user. 68% of survey respondents reported making healthier choices. Apteco enabled fast campaign setup, flexible logic changes, and clear impact measurement. The programme saw a 25% increase in users feeling supported to make changes.
Telecommunications Case Studies and Customer Success Stories with Apteco FastStats
NetCologne
- Telecommunications
- Medium
Cologne, Germany
NetCologne used Apteco to automate trigger-based marketing campaigns. The company replaced manual win-back processes with Apteco FastStats and PeopleStage. This... allowed them to target customers more precisely and avoid unnecessary outreach. NetCologne achieved a conversion rate of over 30% in their win-back campaigns. Customer satisfaction improved and churn rates decreased after implementing Apteco.
