Adobe Marketo Measure (formerly Bizible) Overview
This is a summary of the comprehensive capabilities and benefits of Adobe Marketo Measure (formerly Bizible) based on over 1617 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Adobe Marketo Measure (formerly Bizible), Attribution, Full Circle Insights, AppsFlyer, Adjust, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Adobe Marketo Measure (formerly Bizible) is right for your needs? Our Cuspera AI engine can evaluate how Adobe Marketo Measure (formerly Bizible) fits your specific business needs, industry, and context. Get your personalized assessment report today.
Adobe Marketo Measure (formerly Bizible) supports business activities such as:
- Channel Marketing
- Campaign Management
- Account Management
- Engagement Management
- Advertisement
Adobe Marketo Measure (formerly Bizible) can help you with many business goals, such as Improve ROI, Increase Sales & Revenue, Acquire Customers, Scale Best Practices, Build Brand Awareness, etc. As a solution, Adobe Marketo Measure (formerly Bizible)'s capabilities include Dashboard, SEM, Personalization, etc.
Adobe Marketo Measure (formerly Bizible) was founded in 1982. Computer Software Vertical is its biggest customer base.
Reviews
"...We've built our major marketing dashboard in Salesforce and have provided visibility to the entire sales and marketing org as to how our different marketing channels (and outbound channels) are affecting pipeline...." Peer review by Russell B., Computer Software
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Measure (formerly Bizible) solved their Marketing Attribution needs. Cuspera uses 1617 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.
Business Priorities
Improve ROI and Increase Sales & Revenue are the most popular business priorities peers achieved using Adobe Marketo Measure (formerly Bizible).
Use Cases
Peers recommend Channel Marketing , Campaign Management , Account Management , as the business use cases that they have been most satisfied while using Adobe Marketo Measure (formerly Bizible).
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Channel Marketing |
4.87/5 ★ |
"...We've built our major marketing dashboard in Salesforce and have provided visibility to the entire sales and marketing org as to how our different marketing channels (and outbound channels) are affecting pipeline...." Peer review by Russell B., Computer Software |
| Campaign Management |
4.89/5 ★ |
"...We are finally able to connect the dots between all the money we spend on marketing campaigns and closed won revenue...." Peer review by Kevin L, Marketing Group Manager - Demand Generation, Information Technology and Services |
| campaign analytics |
4.78/5 ★ |
"...Bizible is currently only used by the digital team, whereas the rest of the team uses standard SFDC campaign reporting and attribution via an SFDC app called Magic Robot...." Peer review by Alex Schutte, Principal Digital Marketing Strategist, Paycor |
| campaign monitoring |
4.68/5 ★ |
"...Before Bizible, we weren't tracking ad campaigns, emails, or webinars and events very well...." Peer review from Computer Software |
| Account Management |
4.86/5 ★ |
"...Blog Despite lots of chatter around ABM, companies continue to smartly place emphasis on inbound marketing execution, especially content marketing...." Best of B2B Marketing Zone for October 9, 2018 |
| PEER EXPERIENCES | |
|---|---|
| Channel Marketing |
4.87/5 ★ |
"...We've built our major marketing dashboard in Salesforce and have provided visibility to the entire sales and marketing org as to how our different marketing channels (and outbound channels) are affecting pipeline...." Peer review by Russell B., Computer Software |
|
| Campaign Management |
4.89/5 ★ |
"...We are finally able to connect the dots between all the money we spend on marketing campaigns and closed won revenue...." Peer review by Kevin L, Marketing Group Manager - Demand Generation, Information Technology and Services |
|
| campaign analytics |
4.89/5 ★ |
| campaign monitoring |
4.89/5 ★ |
| Account Management |
4.86/5 ★ |
"...Blog Despite lots of chatter around ABM, companies continue to smartly place emphasis on inbound marketing execution, especially content marketing...." Best of B2B Marketing Zone for October 9, 2018 |
|
42+ more Business Use Cases
Our AI advisor, Wyz, harnessed 1617 insights from peers and experts to help you assess how these Adobe Marketo Measure (formerly Bizible) use cases fit your Marketing Attribution needs.
Frequently Asked Questions(FAQ)
for Adobe Marketo Measure (formerly Bizible)
What is Adobe Marketo Measure (formerly Bizible)?
What is Adobe Marketo Measure (formerly Bizible) used for?
What are the top features of Adobe Marketo Measure (formerly Bizible)?
Who uses Adobe Marketo Measure (formerly Bizible)?
What are Adobe Marketo Measure (formerly Bizible) alternatives?
Where is Adobe Marketo Measure (formerly Bizible) located?
Popular Business Setting
for Adobe Marketo Measure (formerly Bizible)
Top Industries
- Computer Software
- Marketing and Advertising
- Information Technology and Services
Popular in
- Mid Market
- Enterprise
- Small Business
Peers used Adobe Marketo Measure (formerly Bizible) to Improve ROI and Increase sales & revenue
Adobe Marketo Measure (formerly Bizible) Alternatives
Peer and Expert Opinion on Features
for Adobe Marketo Measure (formerly Bizible)
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (42) |
| SEM | Read Reviews (34) |
| Personalization | Read Reviews (28) |
| Calculator | Read Reviews (15) |
| Predictive scoring | Read Reviews (8) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (42) |
| SEM | Read Reviews (34) |
| Personalization | Read Reviews (28) |
| Calculator | Read Reviews (15) |
| Predictive scoring | Read Reviews (8) |
IT and Other Capabilities
for Adobe Marketo Measure (formerly Bizible)
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (244) |
| Data Export | Read Reviews (63) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (244) |
| Data Export | Read Reviews (63) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (8) |
| Phone Support | Read Reviews (6) |
| Chat Support | Read Reviews (12) |
| 24/7 Support | Read Reviews (114) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (8) |
| Phone Support | Read Reviews (6) |
| Chat Support | Read Reviews (12) |
| 24/7 Support | Read Reviews (114) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (265) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (265) |
Software Failure Risk Guidance
?for Adobe Marketo Measure (formerly Bizible)
Overall Risk Meter
Top Failure Risks for Adobe Marketo Measure (formerly Bizible)
Vendor Profile Details
HQ Location
345 Park Avenue, San Jose, CA 95110-2704
Employees
10001+
Social
Financials
SERIES A
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