Product Business Settings

Adobe Marketo Measure (formerly Bizible) is popular in Computer Software, Marketing And Advertising, and Information Technology And Services industries and is widely used by Mid Market, Enterprise, and Small Business.

Adobe Marketo Measure (formerly Bizible) Product Overview

Adobe Marketo Measure, formerly Bizible, offers B2B marketing attribution and revenue planning by unifying behavioral and ad data with sales outcomes. It provides insights for optimizing marketing efforts and maximizing revenue growth.

How satisfied the customers are with Adobe Marketo Measure (formerly Bizible) use-cases

Reviews

"...I like that Bizible assists me to calculate ROI across the marketing channels I use which is the hard part when we speak about marketing statistics. ...." Peer review by Andrey R., Marketing Business Development Manager, Marketing and Advertising

Adobe Marketo Measure (formerly Bizible) Customer Insights, Testimonials and Case Studies

How does Adobe Marketo Measure (formerly Bizible) address your Channel Marketing Challenges?

What benefits does Adobe Marketo Measure (formerly Bizible) offer for Campaign Management?

How can Adobe Marketo Measure (formerly Bizible) enhance your Account Management process?

What solutions does Adobe Marketo Measure (formerly Bizible) provide for Engagement Management?

What is Adobe Marketo Measure (formerly Bizible)?

Adobe Marketo Measure enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI.

This software unifies behavioral and Ad data with sales outcomes and machine learning as to make the right marketing decisions. It features Multi-touch Attribution, Account-based measurement, Custom Attribution Modeling, Full Funnel insights, Events & conferences tracking and Ad network integration.

It provides data and insights to make smart, data-driven decisions that power revenue growth. It brings predictive account-based marketing(ABM) Analytics built from behavioral data with lead-to-account mapping and data science, to engage predictive accounts and effectively prioritize time and budgets.

What is Adobe Marketo Measure (formerly Bizible) used for?

Adobe Marketo Measure (formerly Bizible) is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Channel Marketing, Campaign Management and Account Management .

What are the top features of Adobe Marketo Measure (formerly Bizible)?

Dashboard, SEM and Personalization are some of the top features of Adobe Marketo Measure (formerly Bizible).

Who uses Adobe Marketo Measure (formerly Bizible)?

Adobe Marketo Measure (formerly Bizible) is used by Computer Software, Marketing And Advertising and Information Technology And Services among other industries.

What are Adobe Marketo Measure (formerly Bizible) alternatives?

Adjust, Calibermind, Attribution and AppsFlyer are popular alternatives for Adobe Marketo Measure (formerly Bizible).

Where is Adobe Marketo Measure (formerly Bizible) located?

Adobe Marketo Measure (formerly Bizible) is headquartered at 345 Park Avenue, San Jose, CA 95110-2704.

11 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Measure (formerly Bizible) solved their Marketing Attribution needs. Cuspera uses 1617 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

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Peers used Adobe Marketo Measure (formerly Bizible) for channel marketing and campaign management

Adobe Marketo Measure (formerly Bizible) Competitors

Adobe Marketo Measure (formerly Bizible) Features

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FEATURE RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (17)
Analytics

4.62/5 ★

Read Reviews (200)
Custom Reports

3.74/5 ★

Read Reviews (265)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (17)
Analytics

4.62/5 ★

Read Reviews (200)
Custom Reports

3.74/5 ★

Read Reviews (265)

Adobe Marketo Measure (formerly Bizible) Integrations

Adobe Marketo Measure (formerly Bizible) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.79/5 ★

Read Reviews (244)
Data Export

2.79/5 ★

Read Reviews (63)

Few API Integrations for Adobe Marketo Measure (formerly Bizible)

Seismic

4.53 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lessonly

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic Knowledge

4.13 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Adobe Marketo Measure (formerly Bizible)

Overall Risk Meter

Low Medium High

Top Failure Risks for Adobe Marketo Measure (formerly Bizible)

Adobe Inc. News

Product
 

Adobe Firefly expands video and image creation with new AI capabilities and custom models

Adobe has expanded its Firefly creative AI studio with new AI capabilities, including custom models for video and image creation. The public beta release allows users to train models on their own images, enhancing ideation in character, illustration, and photographic styles. Firefly now integrates over 30 industry-leading models and offers advanced video and image editing tools, promoting efficient, consistent creative workflows.

Read more →
Partnership
 

Adobe and NVIDIA Announce Strategic Partnership to Deliver the Next Generation of Firefly Models and Creative, Marketing and Agentic Workflows

Adobe and NVIDIA have formed a strategic partnership to advance AI-powered creative and marketing workflows. This collaboration will leverage NVIDIA's computing technology to enhance Adobe's Firefly models, enabling high-quality, scalable content creation. The partnership will also introduce cloud-native 3D digital twin solutions for marketing, integrating NVIDIA's Omniverse libraries with Adobe's platforms to automate content creation.

Read more →
Executive
 

Shantanu Narayen Message to Adobe Employees on decision to Transition ...

Shantanu Narayen announced his decision to step down as CEO of Adobe after 18 years, while continuing as Chair of the Board. He will work with the Board to find his successor and ensure a smooth transition. Narayen emphasized Adobe's leadership in innovation and its future opportunities in the AI era.

Read more →
Executive
 

Shantanu Narayen Announces Decision to Transition as Adobes CEO Once Successor is Named

Shantanu Narayen will step down as Adobe's CEO after a successor is named, continuing as Chair of the Board. Frank Calderoni will lead the search for his replacement.

Read more →

Adobe Inc. Profile

Company Name

Adobe Inc.

Company Website

https://www.adobe.com/#

Year Founded

1982

HQ Location

345 Park Avenue, San Jose, CA 95110-2704

Employees

10001+

Social

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Financials

SERIES A