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TIBCO BusinessWorks vs Freshmarketer: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of TIBCO BusinessWorks vs. Freshmarketer is based on a specific set of business needs and context. The comparison uses 1344 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing TIBCO BusinessWorks and Freshmarketer

TIBCO BusinessWorks, and Freshmarketer belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

TIBCO BusinessWorks covers Order Management with E-Mail, Training & Onboarding, Helpdesk Management, Business Development, etc.

Freshmarketer focuses on Engagement Management with Website, Funnel Analysis with Website, Campaign Management with Website, Digital Marketing with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo TIBCO BusinessWorks

Focus area

Software Failure Risk

  • low

logo Freshmarketer

Focus area

Freshmarketer is better than TIBCO BusinessWorks for

Software Failure Risk

  • medium

About

TIBCO Software: Global Leader in Integration and Analytics Software

Marketing Automation with personalized messaging to convert more leads

Age

1985

2010

Financials

M&A

SERIES H

Business Need

Total Processes
(we found evidences for)

25

44

Total Goals
(we found evidences for)

8

7

Top Processes

Evidences indicate better relative satisfaction



training & onboarding


helpdesk management


business development


communication management

sending & publishing communications


sales document management

proposal & quote management


workflow management



customer feedback management


engagement management

engaging and following up


generation of new leads



campaign management



social media analytics


social media management

social media analytics




contact list management


lead qualification



conversion management


identify target customers


loyalty management

identify target customers



Top Goals

Goals Achieved

  • Scale best practices

  • Improve ROI

  • Improve stakeholder relations

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve efficiency

  • Increase sales & revenue

  • Launch new products

  • See 5 more
  • Enhance customer relationships

  • Acquire customers

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve ROI

  • Improve consistency

  • Improve efficiency

  • See 4 more

Top Channels

Channels Used

  • website

  • e-mail

  • phone calls

  • social media

  • Twitter

  • LinkedIn

  • Facebook

  • omnichannel

  • See 5 more
  • website

  • e-mail

  • phone calls

  • social media

  • Twitter

  • LinkedIn

  • Facebook

  • omnichannel

  • See 5 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

low

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No Data

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting