cuspera logo CUSPERA

Tailwind vs Falcon.io (now Brandwatch Social Media Management): 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Tailwind vs. Falcon.io (now Brandwatch Social Media Management) is based on a specific set of business needs and context. The comparison uses 8545 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Tailwind and Falcon.io (now Brandwatch Social Media Management)

Tailwind, Falcon.io (now Brandwatch Social Media Management), ContentStudio, Later Platform, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Tailwind covers Social Media Management with Social Media, Content Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.

Falcon.io (now Brandwatch Social Media Management) focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

"I love Tailwind because I can batch work...Tailwind enables me to not have to think about Instagram, Facebook, Pinterest every day. I can kind of get into a headspace where I'm going to have to deal with it and then I can set everything up and let i...t go. " - Christine Martell

"Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. " - Emily Zangari

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Tailwind

Focus area

Software Failure Risk

  • medium

logo Falcon.io (now Brandwatch Social Media Management)

Focus area

Falcon.io (now Brandwatch Social Media Management) is better than Tailwind for

Software Failure Risk

  • medium

About

Tailwind: Pinterest & Instagram Scheduler, Analytics & Marketing Tool

The Platform for Every Kind of Social Media Marketer - Falcon

Age

2012

2005

Financials

SEED

SERIES C

Business Need

Total Processes
(we found evidences for)

77

87

Total Goals
(we found evidences for)

11

14

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

engaging on social media

social media analytics

managing social media account

monitoring social media


searching for content


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


social media marketing


helpdesk management





generation of new leads


workflow management


campaign management

campaign analytics



training & onboarding


referral management


follower management


sales document management

proposal & quote management






customer feedback management



lifetime value management


billing and invoice management







competitive intelligence



knowledge management



conversion management


touchpoint management


channel management


segmentation and targeting


rating and review management


contact list management


lead qualification


sales review & feedback


calendar management


international marketing


customise loyalty program


loyalty management

customise loyalty program



performance management



Top Goals

Goals Achieved

  • Acquire customers

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve efficiency

  • See 8 more
  • Improve digital and social presence

  • Enhance customer relationships

  • Acquire customers

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Launch new products

  • Grow market share

  • Improve visibility

  • Increase sales & revenue

  • Increase customer life time value

  • See 11 more

Top Channels

Channels Used

  • social media

  • Instagram

  • website

  • Facebook

  • offline

  • on premises

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • video

  • chat

  • LinkedIn

  • promotions

  • mobile

  • e-mail

  • Pinterest

  • mobile app

  • Facebook page

  • print media

  • magazine

  • mass media

  • games

  • Facebook at work

  • omnichannel

  • Whatsapp

  • television

  • review sites

  • Yelp

  • point of sale

  • See 27 more
  • social media

  • Instagram

  • website

  • Facebook

  • offline

  • on premises

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • video

  • chat

  • LinkedIn

  • promotions

  • mobile

  • e-mail

  • Pinterest

  • mobile app

  • Facebook page

  • print media

  • magazine

  • mass media

  • games

  • Facebook at work

  • omnichannel

  • Whatsapp

  • television

  • review sites

  • Yelp

  • point of sale

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

high

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Business Setting