Overview: Sprinklr Social and Publer as Social Media Marketing Category solutions.
Sprinklr Social and Publer both offer capabilities in social media management, but they cater to distinct user bases. Sprinklr Social excels in enhancing customer relationships and improving ROI with advanced analytics and custom reports. It is well-suited for a variety of business sizes and industries. Publer focuses on improving digital presence and facilitating brand awareness, offering essential tools like social media scheduling and communication management, primarily attracting larger enterprises.
Sprinklr Social: Sprinklr Social is an AI-powered solution for managing social media, helping users understand and engage with customers across channels. A free trial is available.
Publer: Publer allows scheduling of posts across various social media platforms, saving time and driving traffic. Focus on your business while Publer manages your social media content.
Sprinklr Social and Publer: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Sprinklr Social supports comprehensive social media management, facilitating communication and engagement management. This breadth of functionalities aligns with operational needs focused on strengthening customer interactions. read more →
Publer offers key capabilities in managing social media accounts, scheduling posts, and engaging on platforms. Its focus on these areas supports users looking to streamline social media operations. read more →
Business Goals
Sprinklr Social helps businesses enhance customer relationships and improve ROI. It targets strategic goals like improving digital presence and brand engagement. read more →
Publer enables businesses to amplify their digital presence and build brand awareness. It aligns with objectives like acquiring new customers and boosting sales. read more →
Core Features
Sprinklr Social's standout features include powerful analytics, custom reports, and secure integrations. These features are beneficial for users needing detailed insights and strong data handling. read more →
Publer offers features such as data import/export, custom reports, and essential compliance tools. These features support users in managing social content efficiently. read more →
Vendor Support
Sprinklr Social provides extensive 24/7 support, including chat, email, and phone options. This level of support meets the needs of diverse user support preferences. read more →
Publer offers continuous support with a singular focus on 24/7 availability, catering to users who prioritize consistent help. read more →
Segments and Industries
Sprinklr Social is used across various segments, from small to large enterprises, with a strong presence in marketing and advertising industries. read more →
Publer's primary user base is large enterprises, with notable use in the automotive and legal services industries. read more →
Operational Alignment
Sprinklr Social integrates smoothly into the workflows of businesses looking for comprehensive social media solutions across multiple platforms. read more →
Publer fits well with operations focused on direct social media engagement and content scheduling for larger enterprises. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Sprinklr Social in Action: Unique Use Cases
How does Sprinklr Social facilitate Communication Management?
How can Sprinklr Social enhance your Engagement Management process?
Why is Sprinklr Social the best choice for Content Management?
What solutions does Sprinklr Social provide for Advertisement?
Publer in Action: Unique Use Cases
What solutions does Publer provide for Collaboration?
Alternatives
News
Latest Sprinklr Social News
Sprinklr Announces Scott Millard as Chief Revenue Officer
Sprinklr has appointed Scott Millard as Chief Revenue Officer, effective September 22, 2025. Millard, a seasoned sales leader with over 30 years in the tech industry, previously held senior roles at Dell Technologies. His appointment is part of Sprinklr's strategy to enhance its go-to-market approach and expand its reach into larger enterprises.
Latest Publer News
Discover Upcoming Features & Updates | Publer Roadmap
Publer has unveiled its roadmap for upcoming features, including automatic retweeting of scheduled tweets, video editing options, and a revamped AI assistant. New features will also include language support for German, French, Italian, and Spanish, and a public API for business customers. Completed features now available include scheduling polls for LinkedIn, Twitter/X, and Mastodon, and connecting Instagram without Facebook login.
How does Sprinklr Social address your Social Media Management Challenges?