Comparison Summary
This comparison report of SAP Marketing Cloud vs. Meltwater Social Media Analytics is based on a specific set of business needs and context. The comparison uses 3698 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and Meltwater Social Media Analytics
SAP Marketing Cloud, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation, whereas Meltwater Social Media Analytics, Dash Hudson, Sprinklr Social, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Meltwater Social Media Analytics focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Campaign Management with Social Media, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Marketing Cloud offering customers the freedom to define their journey
Meltwater Social Media Analytics | Empowering marketers with social insights for action
Age
1972
Financials
IPO
Business Need
Total Processes
(we found evidences for)
80
56
Total Goals
(we found evidences for)
13
10
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
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Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
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Improve efficiency
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Improve brand engagement
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Improve visibility
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Increase customer life time value
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Increase average basket value
- See 10 more
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Build brand awareness
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Acquire customers
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Improve digital and social presence
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Improve brand engagement
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Enhance customer relationships
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Enter new markets internationally or locally
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Launch new products
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Scale best practices
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Increase sales & revenue
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Improve ROI
- See 7 more
Top Channels
Channels Used
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social media
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Twitter
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Facebook
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e-mail
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phone calls
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website
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offline
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point of sale
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Instagram
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user generated content
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blogs
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mobile
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Pinterest
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mobile app
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newsletter
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review sites
- See 13 more
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social media
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Twitter
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Facebook
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e-mail
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phone calls
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website
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offline
-
point of sale
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Instagram
-
user generated content
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blogs
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mobile
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Pinterest
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mobile app
-
newsletter
-
review sites
- See 13 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
