Comparison Summary
This comparison report of Salesforce Marketing Cloud vs. Sprout Social is based on a specific set of business needs and context. The comparison uses 30833 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Marketing Cloud and Sprout Social
Salesforce Marketing Cloud, Sprout Social, Hubspot Marketing Hub, SentiOne, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Marketing Cloud covers Engagement Management with E-Mail, Communication Management with E-Mail, Advertisement with Social Media, Content Management with Social Media, etc.
Sprout Social focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Marketing Cloud
Focus area
Salesforce Marketing Cloud is better than Sprout Social for
Software Failure Risk
Sprout Social
Focus area
Sprout Social is better than Salesforce Marketing Cloud for
Software Failure Risk
About
The #1 Digital Marketing Software for Consumer Engagement at Scale
Sprout Social | Measure performance with the only all-in-one social media management platform built for connection
Age
1999
2010
Financials
IPO
SERIES D
Business Need
Total Processes
(we found evidences for)
90
116
Total Goals
(we found evidences for)
14
19
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
-
Grow market share
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Acquire customers
-
Improve ROI
-
Scale best practices
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
-
Improve stakeholder relations
-
Improve efficiency
-
Increase customer life time value
-
Improve brand engagement
-
Establish thought leadership
- See 11 more
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Improve digital and social presence
-
Improve brand engagement
-
Enhance customer relationships
-
Improve ROI
-
Build brand awareness
-
Acquire customers
-
Scale best practices
-
Increase sales & revenue
-
Launch new products
-
Grow market share
-
Enter new markets internationally or locally
-
Establish thought leadership
-
Improve internal communications
-
Improve efficiency
-
Improve consistency
-
Improve stakeholder relations
-
Improve navigation
-
Increase customer life time value
-
Improve visibility
- See 16 more
Top Channels
Channels Used
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social media
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Twitter
-
Facebook
-
Instagram
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website
-
mobile
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offline
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LinkedIn
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user generated content
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video
-
blogs
-
on premises
-
promotions
-
mobile app
-
e-mail
-
point of sale
-
phone calls
-
Facebook page
-
Pinterest
-
chat
-
review sites
-
omnichannel
-
print media
-
magazine
-
support groups
-
mass media
-
Slack
-
trade shows
-
Glassdoor
-
games
-
television
-
events
-
Netflix
-
causes and charity
-
coupons
-
channel partners
-
Tripadvisor
-
display advertisement
-
newsletter
-
mobile ads
-
Yelp
-
text SMS
-
radio
-
Facebook at work
-
Snapchat
- See 42 more
-
social media
-
Twitter
-
Facebook
-
Instagram
-
website
-
mobile
-
offline
-
LinkedIn
-
user generated content
-
video
-
blogs
-
on premises
-
promotions
-
mobile app
-
e-mail
-
point of sale
-
phone calls
-
Facebook page
-
Pinterest
-
chat
-
review sites
-
omnichannel
-
print media
-
magazine
-
support groups
-
mass media
-
Slack
-
trade shows
-
Glassdoor
-
games
-
television
-
events
-
Netflix
-
causes and charity
-
coupons
-
channel partners
-
Tripadvisor
-
display advertisement
-
newsletter
-
mobile ads
-
Yelp
-
text SMS
-
radio
-
Facebook at work
-
Snapchat
- See 42 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
