Comparison Summary
This comparison report of Salesforce Marketing Cloud vs. Hootsuite is based on a specific set of business needs and context. The comparison uses 60750 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Marketing Cloud and Hootsuite
Salesforce Marketing Cloud, Hootsuite, Hubspot Marketing Hub, SentiOne, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Marketing Cloud covers Engagement Management with E-Mail, Communication Management with E-Mail, Advertisement with Social Media, Content Management with Social Media, etc.
Hootsuite focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Marketing Cloud
Focus area
Salesforce Marketing Cloud is better than Hootsuite for
Software Failure Risk
About
The #1 Digital Marketing Software for Consumer Engagement at Scale
Social Media Marketing & Management platform that provides a dashboard for managing multiple networks and profiles
Age
1999
2008
Financials
IPO
SERIES C
Business Need
Total Processes
(we found evidences for)
90
128
Total Goals
(we found evidences for)
14
20
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
-
Enhance customer relationships
-
Grow market share
-
Acquire customers
-
Improve ROI
-
Scale best practices
-
Increase sales & revenue
-
Enter new markets internationally or locally
-
Improve digital and social presence
-
Build brand awareness
-
Improve stakeholder relations
-
Improve efficiency
-
Increase customer life time value
-
Improve brand engagement
-
Establish thought leadership
- See 11 more
-
Improve digital and social presence
-
Acquire customers
-
Improve ROI
-
Build brand awareness
-
Enhance customer relationships
-
Improve brand engagement
-
Increase sales & revenue
-
Scale best practices
-
Improve internal communications
-
Grow market share
-
Enter new markets internationally or locally
-
Launch new products
-
Establish thought leadership
-
Improve efficiency
-
Improve visibility
-
Improve consistency
-
Manage risk
-
Improve stakeholder relations
-
Increase customer life time value
-
Improve navigation
- See 17 more
Top Channels
Channels Used
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social media
-
Instagram
-
website
-
Facebook
-
Twitter
-
offline
-
video
-
LinkedIn
-
user generated content
-
blogs
-
promotions
-
on premises
-
mobile
-
e-mail
-
point of sale
-
phone calls
-
Facebook page
-
mobile app
-
Pinterest
-
chat
-
trade shows
-
games
-
causes and charity
-
events
-
mass media
-
newsletter
-
display advertisement
-
Slack
-
Snapchat
-
omnichannel
-
review sites
-
television
-
coupons
-
movies
-
Facebook at work
-
Amazon
-
Netflix
-
mobile ads
-
Whatsapp
-
out of home
-
billboards
-
Skype
-
Yelp
-
print media
-
magazine
-
radio
-
text SMS
- See 44 more
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social media
-
Instagram
-
website
-
Facebook
-
Twitter
-
offline
-
video
-
LinkedIn
-
user generated content
-
blogs
-
promotions
-
on premises
-
mobile
-
e-mail
-
point of sale
-
phone calls
-
Facebook page
-
mobile app
-
Pinterest
-
chat
-
trade shows
-
games
-
causes and charity
-
events
-
mass media
-
newsletter
-
display advertisement
-
Slack
-
Snapchat
-
omnichannel
-
review sites
-
television
-
coupons
-
movies
-
Facebook at work
-
Amazon
-
Netflix
-
mobile ads
-
Whatsapp
-
out of home
-
billboards
-
Skype
-
Yelp
-
print media
-
magazine
-
radio
-
text SMS
- See 44 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
