Salesforce CRM Analytics (formerly Tableau CRM) and Looker BI, An In-Depth Comparison 2026

Comparison Summary

Salesforce CRM Analytics (formerly Tableau CRM): Salesforce CRM Analytics, formerly Tableau CRM, boosts productivity with visual data insights. Tableau simplifies data understanding and actionability.

Looker BI: Looker unlocks data value for impactful insights and unique business data experiences. Data-driven decisions are enabled by Looker's powerful analytics.

This comparison report of Salesforce CRM Analytics (formerly Tableau CRM) vs. Looker BI is based on a specific set of business needs and context. The comparison uses 12004 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce CRM Analytics (formerly Tableau CRM) and Looker BI

Salesforce CRM Analytics (formerly Tableau CRM), Mediafly Intelligence360 (formerly InsightSquared), Sales-i, etc., belong to a category of solutions that help Sales Analytics, whereas Looker BI, Microsoft Power BI, Sisense, etc., belong to a category of solutions that help Business Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce CRM Analytics (formerly Tableau CRM) covers Social Media Management, Engagement Management, Competitive Intelligence, Lead Analytics, etc.

Looker BI focuses on Competitive Intelligence, Workflow Management, Social Media Management, Lead Analytics, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Salesforce CRM Analytics (formerly Tableau CRM) and Looker BI: Best activities based on customer satisfaction


Salesforce CRM Analytics (formerly Tableau CRM) in Action: Unique Activities

What Are the key features of Salesforce CRM Analytics (formerly Tableau CRM) for Engagement Management?
The tool provides insights to sales representatives, service agents, marketers and analysts, enabling smarter customer interactions.nThe platform enhances team coordination by tracking customer interactions and providing a shared view of engagement.nIt offers visual representations of sales lifecycles and facilitates task management, enabling efficient follow-up and engagement with customers.
"...Also, it's convenient that different people within an organization can see whether anyone interacted with any customer so they can stay coordinated...." Peer review by Employee in Marketing
How does Salesforce CRM Analytics (formerly Tableau CRM) address your Lead Analytics Challenges?
Salesforce CRM Analytics offers intelligent analytics apps, including customizable dashboards and widgets. nIt utilizes Einstein Analytics' AI-powered features to provide insights and predictions.nThis tool allows users to connect to external data sources, enabling comprehensive analysis of data and reports.
"...Salesforce Einstein Analytics is a cloud-based business intelligence solutions and analytics service from San Francisco-based software company, Salesforce...." Peer review

Looker BI in Action: Unique Activities

How can Looker BI enhance your Competitive Intelligence process?
Looker is a business intelligence tool that helps users analyze and explore data. Users can easily access and understand data without needing coding skills. Looker can be used to get insights and make decisions, but it may not be suitable for all types of data analysis.
"...Looker is used by many departments in our organization as a hub for business intelligence data...." Peer review by Dustin Hovey, Sr. SEM Manager, Twilio SendGrid, Twilio Inc.
How efficiently Does Looker BI manage your Workflow Management?
Looker helps users build data-driven workflows by integrating with tools like Slack and Salesforce. It helps organizations use data to improve efficiency and make better decisions. Looker requires training and can be difficult to integrate with existing workflows.
"...You definitely need training to fully implement Looker into your workflow...." Peer review by User

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


social media management

social media analytics


engagement management

engaging and following up

engaging with scheduling & cadence


competitive intelligence



workflow management




sales document management

contract management

proposal & quote management


account management


sales call management


community building


lifetime value management



generation of new leads


training & onboarding


community marketing


products & pricelist management



customer feedback management

measuring customer satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


business development


lead qualification

lead qualification: demographic

lead qualification: technographic


campaign management

campaign analytics


contact list management


customer case management


helpdesk management



conversion management





referral management


relationship marketing


relationship management



loyalty management

identify target customers


knowledge management






segmentation and targeting


content management




rating and review management


revenue cycle management


performance management





Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Establish thought leadership

  • Improve visibility

  • Improve efficiency

  • Manage risk

  • See 10 more
  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Increase sales & revenue

  • Improve efficiency

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Launch new products

  • Improve stakeholder relations

  • Grow market share

  • Improve visibility

  • Improve digital and social presence

  • Manage risk

  • Improve internal communications

  • Build brand awareness

  • See 13 more

Business Setting

Salesforce CRM Analytics (formerly Tableau CRM) peer evidence is 64% Enterprise. Looker BI peer evidence is 76% SMB and Mid-Market.

Salesforce CRM Analytics (formerly Tableau CRM) Looker BI
Peer score 4.2 4.4
Peer insights 3595 8409
Top industries
Research 40.0%
Information Technology And Services 19.0%
Banking 12.0%
Internet 24.0%
Computer Software 17.0%
Information Technology And Services 12.0%
SMB and Mid-Market 36.0% 76.0%
Enterprise 64.0% 24.0%
Pricing Salesforce CRM Analytics (formerly Tableau CRM) Looker BI

News

Latest Salesforce CRM Analytics (formerly Tableau CRM) news

Snaps Specs Get an Enterprise Boost from Salesforce and Nvidia

Salesforce partners with Snap Inc. to integrate its Agentforce AI agents into Snap's Specs augmented-reality glasses for enterprise use. This integration aims to enhance hands-free workplace tasks in various environments, leveraging Salesforce's AI capabilities to provide practical applications for Snap's Specs in the enterprise market.

21/09/2026 - source

Latest Looker BI news

Nvidia, Google and Emerald AI launch flexible data center consortium

Nvidia, Google, and Emerald AI have formed the AI Energy Management Alliance to promote flexible data centers. This consortium aims to develop best practices for reducing power draw during grid strain and standardize metrics for power optimization. Google contributes demand response technologies, while Nvidia and Emerald AI collaborate on a power-flexible AI data center in Virginia.

16/09/2026 - source