Comparison Summary
Introducing Sailthru and HubSpot
Sailthru, HubSpot, Oracle Responsys, Customer.io, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Sailthru covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.
HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.
"When we were exploring global ESPs, there were over 400 requirements we had to consider. Sometimes it can feel like you're searching for a unicorn ESP that has it all, but no platform is going to be 100% perfect. For us, the Sailthru product hits al...l the different points that we needed for our use cases, which was key in our decision. " - Sabrina Dayanani
"I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. " - Leah Lawrence
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Deploy email, SMS, mobile push, in-app, and web campaigns with ease
Marketing Automation Software for inbound marketing and sales
Age
2006
Financials
PRIVATE
IPO
Business Need
Total Processes
(we found evidences for)
69
161
Total Goals
(we found evidences for)
16
23
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Increase customer life time value
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Scale best practices
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Improve ROI
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Improve brand engagement
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Enter new markets internationally or locally
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Grow market share
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Improve internal communications
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Launch new products
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Improve stakeholder relations
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Build brand awareness
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Increase average basket value
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Reduce bounce
-
Improve efficiency
- See 13 more
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Acquire customers
-
Enhance customer relationships
-
Improve ROI
-
Increase sales & revenue
-
Scale best practices
-
Grow market share
-
Enter new markets internationally or locally
-
Build brand awareness
-
Improve digital and social presence
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Establish thought leadership
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Launch new products
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Improve brand engagement
-
Improve efficiency
-
Improve internal communications
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Increase customer life time value
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Improve visibility
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Improve stakeholder relations
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Shorten ramp up time
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Improve consistency
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Reduce bounce
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Improve navigation
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Increase average basket value
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Manage risk
- See 20 more
Top Channels
Channels Used
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social media
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e-mail
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website
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user generated content
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blogs
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phone calls
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video
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Facebook
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promotions
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chat
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offline
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LinkedIn
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Twitter
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Instagram
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newsletter
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mobile
-
point of sale
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on premises
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trade shows
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text SMS
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mobile app
-
review sites
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mass media
-
display advertisement
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games
-
Slack
-
Amazon
-
events
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Pinterest
-
television
-
print media
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causes and charity
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Facebook page
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magazine
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out of home
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channel partners
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Snapchat
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Netflix
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brochure
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coupons
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radio
-
mobile ads
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support groups
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movies
-
billboards
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omnichannel
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Whatsapp
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Skype
-
newspaper
-
eBay
-
G2crowd
-
Facebook at work
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Glassdoor
-
Yelp
-
Doubleclick
- See 52 more
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social media
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e-mail
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website
-
user generated content
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blogs
-
phone calls
-
video
-
Facebook
-
promotions
-
chat
-
offline
-
LinkedIn
-
Twitter
-
Instagram
-
newsletter
-
mobile
-
point of sale
-
on premises
-
trade shows
-
text SMS
-
mobile app
-
review sites
-
mass media
-
display advertisement
-
games
-
Slack
-
Amazon
-
events
-
Pinterest
-
television
-
print media
-
causes and charity
-
Facebook page
-
magazine
-
out of home
-
channel partners
-
Snapchat
-
Netflix
-
brochure
-
coupons
-
radio
-
mobile ads
-
support groups
-
movies
-
billboards
-
omnichannel
-
Whatsapp
-
Skype
-
newspaper
-
eBay
-
G2crowd
-
Facebook at work
-
Glassdoor
-
Yelp
-
Doubleclick
- See 52 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
