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Compare Pubmatic Cloud vs OpenX

Comparison Summary

For Pubmatic Cloud vs OpenX comparison, Our AI algorithm looked at 2098 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Pubmatic Cloud and OpenX to solve their respective business needs.

Pros and cons of Pubmatic Cloud and OpenX

Pubmatic Cloud is more suited to businesses that require Advertisement with Mobile and Communication Management where as OpenX is focused towards Advertisement and Communication Management .

logo Pubmatic Cloud

Focus area

Pubmatic Cloud is better than OpenX for

Software Failure Risk

  • low

logo OpenX

Focus area

Software Failure Risk

  • low

About

PubMatic: Programmatic Advertising Solutions | SSP Programmatic

OpenX: Programmatic Advertising | Ad Exchange Network

Age

2006

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

41

46

Total Goals
(we found evidences for)

11

14

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


lead qualification: technographic


workflow management



social media management

social media analytics


generation of new leads


performance management


sales document management

contract management


competitive intelligence




relationship marketing


loyalty management

identify target customers



lifetime value management


products & pricelist management



training & onboarding



international marketing


campaign management


merger and acquisition



helpdesk management


category management


revenue cycle management



knowledge management


Top Goals

Goals Achieved

  • Improve ROI

  • Improve visibility

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve efficiency

  • Grow market share

  • Acquire customers

  • Build brand awareness

  • Improve stakeholder relations

  • Improve brand engagement

  • Launch new products

  • See 8 more
  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Grow market share

  • Launch new products

  • Improve internal communications

  • Enhance customer relationships

  • Acquire customers

  • Improve digital and social presence

  • Build brand awareness

  • Improve stakeholder relations

  • Improve brand engagement

  • Establish thought leadership

  • Improve efficiency

  • See 11 more

Top Channels

Channels Used

  • mobile

  • mobile app

  • video

  • website

  • social media

  • display advertisement

  • Instagram

  • Facebook

  • Doubleclick

  • games

  • phone calls

  • print media

  • newsletter

  • mass media

  • television

  • e-mail

  • promotions

  • newspaper

  • magazine

  • mobile ads

  • review sites

  • eBay

  • offline

  • channel partners

  • on premises

  • movies

  • point of sale

  • text SMS

  • See 25 more
  • mobile

  • mobile app

  • video

  • website

  • social media

  • display advertisement

  • Instagram

  • Facebook

  • Doubleclick

  • games

  • phone calls

  • print media

  • newsletter

  • mass media

  • television

  • e-mail

  • promotions

  • newspaper

  • magazine

  • mobile ads

  • review sites

  • eBay

  • offline

  • channel partners

  • on premises

  • movies

  • point of sale

  • text SMS

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting