Customer stories

Product Business Settings

OpenXSelect is popular in Media Production, Marketing And Advertising, and Internet industries and is widely used by Mid Market, Small Business, and Enterprise.

Integrations

Demand Side Platform
Cross Channel Advertising
Customer Data Platform
Digital Analytics

OpenXSelect Product Overview

OpenX is a dynamic, independent supply-side platform that fosters fair value exchange between publishers and advertisers. It supports the open web through transparency and efficiency.

How satisfied the customers are with OpenXSelect use-cases

Reviews

"...These reports essentially detail how their advertisements performed for our eNewsletter deployments...." Peer review by Cassidy Ebert, Client Services Manager, SourceMedia

OpenXSelect Customer Insights, Testimonials and Case Studies

Why is OpenXSelect the best choice for Sending & Publishing Communications?

How can OpenXSelect optimize your Lead Qualification: Technographic Workflow?

How efficiently Does OpenXSelect manage your Collaboration?

What makes OpenXSelect ideal for Engagement Management?

What is OpenXSelect?

OpenX is a programmatic advertising and ad exchange network platform designed to help brands to reach their customers. It allows users to build products that lead to greater reach for buyers and higher revenue for publishers. It helps to reduce time to market for new products and features, reduce the cost to serve and process traffic, and launch new global regions and markets.

It permits clients to gain insights about their audience and rethink how to value consumer attention and also plan and buy with ease and performance across the open web, across all screens, enabling clients to use the platform to unlock walled garden advertising efficiency and ease across the entirety of the open web.

What is OpenXSelect used for?

OpenXSelect is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Enter New Markets Internationally Or Locally by Advertisement, Sending & Publishing Communications and Lead Qualification: Technographic .

What are the top features of OpenXSelect?

SEM, Feedback surveys and Personalization are some of the top features of OpenXSelect.

Who uses OpenXSelect?

OpenXSelect is used by Media Production, Marketing And Advertising and Internet among other industries.

What are OpenXSelect alternatives?

Broadstreet, AdButler, Epom Apps and Kevel are popular alternatives for OpenXSelect.

Where is OpenXSelect located?

OpenXSelect is headquartered at 888 East Walnut Street, Pasadena, CA 91101, US.

11 buyers and buying teams have used Cuspera to assess how well OpenXSelect solved their Publisher Ad Management needs. Cuspera uses 1394 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

A global pharmaceutical brand - Pharmaceuticals

OpenX helped a global pharmaceutical brand improve their display and video ad campaigns. The brand reached 89% viewability, which was 27% above their target. They kept CPMs efficient while using supp...ly-side targeted deals. The campaigns ran across web, mobile, and CTV. The results show strong ad performance and cost control.

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McDonald's - Restaurants - Very Large

OpenX and Attain helped McDonald's boost new customer acquisition in the QSR market. The solution used OpenXSelect’s identity graph and Attain’s purchase data for real-time sales optimization. McDona...ld's achieved a 14% conversion rate and a 2.69% increase in new customer acquisition at $4.68 CPA. Total sales rose by 1.29%. Incremental ROAS reached $10.92. The platform delivered measurable business outcomes for McDonald's.

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KG Media - Media Production

Prebid.js helped KG Media boost programmatic revenue by 49%. KG Media switched from a proprietary container to Prebid.js for header bidding. This move increased transparency and reduced dependence on... one tech partner. OpenX supported the transition and optimized revenue across their stack. KG Media is the largest digital network in Indonesia with over 2 billion page-views.

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Kiplinger - Publishing

OpenX header bidder helped Kiplinger achieve high win rates and CPMs. Kiplinger then used OpenX private marketplaces to scale unique demand. They also adopted OpenX Multi-Publisher PMPs and became an... early Real-time Guaranteed partner. Kiplinger increased spend 3X through these programmatic deals. The site attracts 4.5 million unique visits and 30 million page views monthly.

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A leading Health & Wellness brand - Health, Wellness And Fitness - Large

OpenX, with SWYM.ai and Butler/Till, helped a large health and wellness brand cut CPA by 57% across 18 U.S. markets. The brand used SWYM's AI for real-time supply curation and OpenX for quality downs...tream activation. This hyper-local programmatic display strategy also lowered CPC by 20%. The campaign reduced the number of domains by 37%, streamlining the supply path.

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A large telecommunications company - Telecommunications

OpenX helped a large telecommunications company use supply-side targeting for their ad campaign. The company reached 1.9 million of their competitor's customers in one month. Working media increased ...by 30%. The campaign improved reach and made ad spending more efficient. OpenX's platform enabled better targeting and results for the telco.

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lightning

Peers used OpenXSelect for advertisement and sending & publishing communications

OpenXSelect Competitors

OpenXSelect Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.98/5 ★

Read Reviews (57)
Analytics

4.87/5 ★

Read Reviews (31)
Custom Reports

3.92/5 ★

Read Reviews (144)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.98/5 ★

Read Reviews (57)
Analytics

4.87/5 ★

Read Reviews (31)
Custom Reports

3.92/5 ★

Read Reviews (144)

OpenXSelect Integrations

OpenXSelect integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.75/5 ★

Read Reviews (82)
Data Export

3.63/5 ★

Read Reviews (20)

Beeswax Bidder-as-a-Service

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Bucksense

3.9 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

MediaMath platform

4.01 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adroll

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Blueconic

4.43 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Quantcast Measure

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for OpenXSelect

Overall Risk Meter

Low Medium High

Top Failure Risks for OpenXSelect

OpenX Software Ltd. News

Partnership
 

OpenX & News Australia Expand Programmatic Access To Tubi's CTV Inventory

OpenX and News Australia have expanded their collaboration to offer Tubi's CTV inventory to programmatic buyers in Australia. This partnership leverages OpenX's biddable CTV platform to enhance transparency, brand safety, and access to Tubi's streaming audience. The initiative aims to meet the growing demand for premium programmatic CTV as ad spend in this sector is expected to exceed A$2 billion by 2029.

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Company
 

OpenX Rebrands as The Intelligent SSP to Simplify Advertising

OpenX has rebranded as "The Intelligent SSP," unveiling a new logo and visual identity to simplify digital advertising. The rebrand introduces four streamlined product linesOpenXSelect, OpenXBuild, OpenXControl, and OpenXExchangeemphasizing AI-driven, cloud-native solutions. This strategic shift aims to enhance media effectiveness, reduce supply chain complexity, and improve transparency and performance in the advertising ecosystem.

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Company
 

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX has rebranded as "The Intelligent SSP" to simplify digital advertising. The company introduced a new logo and product architecture, including OpenXSelect, OpenXBuild, OpenXControl, and OpenXExchange, to enhance quality, performance, and adaptability. This rebranding aims to address advertising complexity by providing clearer, AI-powered solutions for advertisers and publishers.

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Company
 

The Next Era of OpenX: The Intelligent SSP

OpenX is rebranding as "The Intelligent SSP," emphasizing quality, performance, and adaptability in digital advertising. The company maintains its name while aligning its values with technology, focusing on transparency and efficiency. OpenX aims to simplify adtech by reducing complexity and enhancing media quality across all formats, including CTV, mobile apps, and DOOH.

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OpenX Software Ltd. Profile

Company Name

OpenX Software Ltd.

Company Website

https://www.openx.com/

HQ Location

888 East Walnut Street, Pasadena, CA 91101, US

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