Overview: Pinterest and Awario as Social Media Marketing Category solutions.

Pinterest focuses on large enterprise users with a wide range of capabilities such as advertisement and engagement management, boasting strong analytics and custom reporting features that aid in building brand awareness and increasing sales. Awario targets enterprise-level clientele in IT, marketing, and management consulting, emphasizing tracking, monitoring, and social media management, with strong analytics and white labeling options that enhance customer relationships. Each product has distinct strengths suited to different business needs in social media marketing.

Pinterest: Pinterest offers a free business account to market brands. Ads can be run to reach business goals on this top platform for discovery.

Awario: Awario offers free brand monitoring to track web mentions and analyze competition. Users can also monitor niche influencers and find leads on social networks.

Pinterest and Awario: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Pinterest empowers users with strong advertisement capabilities. It also supports social media and engagement management along with communication processes, fitting well for users focusing on customer interactions and content management. read more →

Awario supports social media and communication management while excelling in tracking, monitoring communications, and white labeling, catering to users who need detailed oversight of social engagements and market research. read more →

Business Goals

Pinterest facilitates goals such as building brand awareness, improving social presence, and increasing sales, aligning with businesses aiming to scale their digital marketing efforts and enhance customer acquisition. read more →

Awario aims at improving customer relationships and ROI, catering to enterprises focusing on relationship enhancement and precise engagement tracking to boost brand awareness and digital presence. read more →

Core Features

Features of Pinterest include substantial analytics and custom report capabilities, alongside seamless data import/export, making it ideal for enterprises needing robust analytics and integrations. read more →

Awario stands out with its analytics and custom report features, though on a smaller scale, and offers market research capabilities. It appeals to businesses that require insights into social media trends. read more →

Vendor Support

Pinterest offers extensive 24/7 support combined with options like chat, email, and phone support, reflecting a commitment to high availability and responsiveness. read more →

Awario provides basic but effective support with 24/7 availability, though it is limited in diversity compared to Pinterest, catering to enterprises with straightforward support needs. read more →

Segments and Industries

Pinterest is predominantly used by large enterprises across marketing, education, and publishing sectors, demonstrating its alignment with extensive brand-building operations. read more →

Awario is primarily utilized by enterprises in IT and management consulting, highlighting its suitability for sectors requiring focused social media insights and engagement. read more →

Operational Alignment

Pinterest integrates seamlessly into the workflows of large enterprises looking for comprehensive social media management and analytics, valuable for complex marketing strategies. read more →

Awario fits into the operations of enterprise-level businesses needing in-depth market insight and social media oversight, favoring those in fast-paced digital environments. read more →