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Compare Pathmatics vs LumenAd

Comparison Summary

For Pathmatics vs LumenAd comparison, Our AI algorithm looked at 2209 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Pathmatics and LumenAd to solve their respective business needs.

Pros and cons of Pathmatics and LumenAd

Pathmatics is more suited to businesses that require Advertisement and Competitive Intelligence where as LumenAd is focused towards Advertisement and Engagement Management with Website .

Both Pathmatics and LumenAd are Marketing Data Intelligence software, peers recommend Pathmatics for digital marketing and competitive intelligence where as LumenAd is more known for advertisement and sales document management .

logo Pathmatics

Focus area

Pathmatics is better than LumenAd for

Software Failure Risk

  • medium

logo LumenAd

Focus area

LumenAd is better than Pathmatics for

Software Failure Risk

  • medium

About

Advertiser Database & Digital Marketing Intelligence

LumenAd Advertising Management Platform for Cross ...

Financials

PRIVATE

M&A

Business Need

Total Processes
(we found evidences for)

51

37

Total Goals
(we found evidences for)

9

9

Top Processes

Evidences indicate better relative satisfaction



competitive intelligence



communication management

sending & publishing communications

tracking & monitoring communications


social media management

social media analytics

monitoring social media




engagement management

engaging and following up



generation of new leads



sales document management

proposal & quote management

contract management





conversion management



database marketing



segmentation and targeting





content management


lead qualification

lead qualification: technographic


campaign management


community marketing


channel management


identify target customers


loyalty management

identify target customers


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve ROI

  • Improve visibility

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • See 6 more
  • Scale best practices

  • Improve efficiency

  • Increase sales & revenue

  • Build brand awareness

  • Improve digital and social presence

  • Acquire customers

  • Grow market share

  • Improve stakeholder relations

  • Establish thought leadership

  • See 6 more

Top Channels

Channels Used

  • website

  • display advertisement

  • social media

  • video

  • user generated content

  • blogs

  • Facebook

  • games

  • phone calls

  • offline

  • mass media

  • television

  • promotions

  • on premises

  • point of sale

  • mobile

  • causes and charity

  • mobile app

  • See 15 more
  • website

  • display advertisement

  • social media

  • video

  • user generated content

  • blogs

  • Facebook

  • games

  • phone calls

  • offline

  • mass media

  • television

  • promotions

  • on premises

  • point of sale

  • mobile

  • causes and charity

  • mobile app

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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No Data

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Business Setting