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Compare Oracle Responsys vs APSIS One

Comparison Summary

For Oracle Responsys vs APSIS One comparison, Our AI algorithm looked at 2662 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Oracle Responsys and APSIS One to solve their respective business needs.

Pros and cons of Oracle Responsys and APSIS One

Oracle Responsys is more suited to businesses that require Engagement Management with E-Mail and Campaign Management with E-Mail where as APSIS One is focused towards Engagement Management and Communication Management with E-Mail .

Both Oracle Responsys and APSIS One are Marketing Automation software, peers recommend Oracle Responsys for engagement management where as APSIS One is more known for lead management .

logo Oracle Responsys

Focus area

Oracle Responsys is better than APSIS One for

Software Failure Risk

  • low

logo APSIS One

Focus area

APSIS One is better than Oracle Responsys for

Software Failure Risk

  • medium

About

Oracle | Integrated Cloud Applications and Platform Services

APSIS One | Customer Data Platform | Marketing Software

Age

1977

Financials

IPO

M&A

Business Need

Total Processes
(we found evidences for)

56

52

Total Goals
(we found evidences for)

12

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign management

campaign analytics


communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting




identify target customers

customise loyalty program

create engagement based loyalty


helpdesk management




training & onboarding


channel management


account management


promotion management



lifetime value management


contact list management



competitive intelligence



personalized marketing


relationship management


touchpoint management



social media marketing



international marketing


workflow management


generation of new leads



social media management

social media analytics



conversion management






Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Grow market share

  • Scale best practices

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • See 9 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Launch new products

  • Increase average basket value

  • Improve consistency

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • text SMS

  • promotions

  • newsletter

  • Facebook

  • LinkedIn

  • Instagram

  • offline

  • mobile

  • phone calls

  • movies

  • point of sale

  • mobile app

  • See 12 more
  • e-mail

  • social media

  • website

  • text SMS

  • promotions

  • newsletter

  • Facebook

  • LinkedIn

  • Instagram

  • offline

  • mobile

  • phone calls

  • movies

  • point of sale

  • mobile app

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting