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Compare Oracle Responsys vs Acoustic Campaign

Comparison Summary

For Oracle Responsys vs Acoustic Campaign comparison, Our AI algorithm looked at 3096 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Oracle Responsys and Acoustic Campaign to solve their respective business needs.

Pros and cons of Oracle Responsys and Acoustic Campaign

Oracle Responsys is more suited to businesses that require Engagement Management with E-Mail and Campaign Management with E-Mail where as Acoustic Campaign is focused towards Engagement Management and Campaign Management with E-Mail .

Both Oracle Responsys and Acoustic Campaign are Marketing Automation software, peers recommend Oracle Responsys for engagement management and engaging and following up where as Acoustic Campaign is more known for training & onboarding .

logo Oracle Responsys

Focus area

Oracle Responsys is better than Acoustic Campaign for

Software Failure Risk

  • low

logo Acoustic Campaign

Focus area

Acoustic Campaign is better than Oracle Responsys for

Software Failure Risk

  • medium

About

Oracle | Integrated Cloud Applications and Platform Services

Build smarter campaigns | Acoustic

Age

1977

Financials

IPO

Business Need

Total Processes
(we found evidences for)

56

70

Total Goals
(we found evidences for)

12

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting




identify target customers

customise loyalty program

create engagement based loyalty


helpdesk management




training & onboarding


channel management


account management


promotion management



lifetime value management


contact list management



competitive intelligence



personalized marketing


relationship management


touchpoint management



social media marketing



international marketing


workflow management


sales document management


subscription management


generation of new leads



social media management



database marketing


lead qualification




outbound marketing


rating and review management






Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Grow market share

  • Scale best practices

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • See 9 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve internal communications

  • Build brand awareness

  • Improve brand engagement

  • Improve efficiency

  • Increase customer life time value

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • social media

  • website

  • mobile app

  • text SMS

  • newsletter

  • phone calls

  • promotions

  • offline

  • point of sale

  • mass media

  • user generated content

  • blogs

  • Facebook

  • Instagram

  • Twitter

  • LinkedIn

  • television

  • omnichannel

  • See 17 more
  • e-mail

  • mobile

  • social media

  • website

  • mobile app

  • text SMS

  • newsletter

  • phone calls

  • promotions

  • offline

  • point of sale

  • mass media

  • user generated content

  • blogs

  • Facebook

  • Instagram

  • Twitter

  • LinkedIn

  • television

  • omnichannel

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting