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Compare Oracle Marketing Cloud vs XMPie

Comparison Summary

For Oracle Marketing Cloud vs XMPie comparison, Our AI algorithm looked at 2723 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Oracle Marketing Cloud and XMPie to solve their respective business needs.

Pros and cons of Oracle Marketing Cloud and XMPie

Oracle Marketing Cloud is more suited to businesses that require Engagement Management with E-Mail and Content Management where as XMPie is focused towards Workflow Management and Loyalty Management with Mobile .

logo Oracle Marketing Cloud

Focus area

Oracle Marketing Cloud is better than XMPie for

Software Failure Risk

  • low

logo XMPie

Focus area

Software Failure Risk

  • medium

About

Oracle | Integrated Cloud Applications and Platform Services

XMPie: Multichannel and VDP Marketing Software

Age

1977

Financials

IPO

M&A

Business Need

Total Processes
(we found evidences for)

87

49

Total Goals
(we found evidences for)

13

11

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


content management

content publishing


campaign management

campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


workflow management


social media management

monitoring social media

social media analytics



account management


identify target customers

create engagement based loyalty

customise loyalty program


generation of new leads


segmentation and targeting



helpdesk management







social media marketing


personalized marketing


training & onboarding



customer feedback management


lead qualification

lead qualification: firmographic


subscription management


competitive intelligence



channel management



contact list management



conversion management


relationship marketing


sales document management

contract management



lifetime value management


touchpoint management


products & pricelist management




relationship management


revenue cycle management


knowledge management



international marketing



referral management


rating and review management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve brand engagement

  • Establish thought leadership

  • Build brand awareness

  • Improve stakeholder relations

  • Improve efficiency

  • Improve digital and social presence

  • See 10 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Build brand awareness

  • Improve ROI

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve brand engagement

  • Improve efficiency

  • Increase customer life time value

  • See 8 more

Top Channels

Channels Used

  • promotions

  • omnichannel

  • mobile

  • e-mail

  • website

  • social media

  • mobile app

  • offline

  • point of sale

  • video

  • phone calls

  • coupons

  • print media

  • out of home

  • brochure

  • text SMS

  • See 13 more
  • promotions

  • omnichannel

  • mobile

  • e-mail

  • website

  • social media

  • mobile app

  • offline

  • point of sale

  • video

  • phone calls

  • coupons

  • print media

  • out of home

  • brochure

  • text SMS

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting