Comparison Summary
This comparison report of Oracle Marketing Cloud vs. Imagen Platform is based on a specific set of business needs and context. The comparison uses 2571 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Oracle Marketing Cloud and Imagen Platform
Oracle Marketing Cloud, Imagen Platform, Movable Ink, Pitchbox, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Oracle Marketing Cloud covers Engagement Management with E-Mail, Content Management, Campaign Management with E-Mail, Communication Management with E-Mail, etc.
Imagen Platform focuses on Social Media Management with Social Media, Workflow Management with Social Media, Communication Management with Social Media, Engagement Management with Video, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Oracle Marketing Cloud
Focus area
Oracle Marketing Cloud is better than Imagen Platform for
Software Failure Risk
About
Oracle | Integrated Cloud Applications and Platform Services
Imagen: Media Asset Management and Content Distribution
Age
1977
Financials
IPO
SERIES B
Business Need
Total Processes
(we found evidences for)
87
23
Total Goals
(we found evidences for)
13
5
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Grow market share
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Increase sales & revenue
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Improve ROI
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Enter new markets internationally or locally
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Scale best practices
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Improve brand engagement
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Establish thought leadership
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Build brand awareness
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Improve stakeholder relations
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Improve efficiency
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Improve digital and social presence
- See 10 more
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Increase sales & revenue
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Acquire customers
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Improve ROI
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Build brand awareness
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Improve navigation
- See 2 more
Top Channels
Channels Used
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social media
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video
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offline
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point of sale
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mass media
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e-mail
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website
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Twitter
-
movies
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television
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phone calls
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promotions
- See 9 more
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social media
-
video
-
offline
-
point of sale
-
mass media
-
e-mail
-
website
-
Twitter
-
movies
-
television
-
phone calls
-
promotions
- See 9 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
