Comparison Summary
This comparison report of Optimizely Data Platform vs. Zeta Marketing Platform is based on a specific set of business needs and context. The comparison uses 1654 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Optimizely Data Platform and Zeta Marketing Platform
Optimizely Data Platform, Zeta Marketing Platform, Blueshift, Ascent360, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Optimizely Data Platform covers Engagement Management, Lifetime Value Management, Campaign Management with E-Mail, Segmentation And Targeting, etc.
Zeta Marketing Platform focuses on Engagement Management with E-Mail, Campaign Management with Omnichannel, Advertisement with Mass Media, Collaboration with E-Mail, etc.
"We knew Optimizely would be the best partner because they have the existing technology: All our existing customer data is stored in the Optimizely Data Platform, and so are all the channels we need. " - Amanda Scarnechia
"A few years ago it took 16 different vendors to manage what Zeta today delivers through its marketing cloud in one solution. " - Alejandro Cremades
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Optimizely Data Platform
Focus area
Optimizely Data Platform is better than Zeta Marketing Platform for
Software Failure Risk
About
CDP assisting growing brands with relevance across the entire customer journey
Data-Driven Marketing Platform to power customer acquisition and retention.
Financials
SERIES D
SERIES F
Business Need
Total Processes
(we found evidences for)
56
43
Total Goals
(we found evidences for)
16
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Increase customer life time value
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Enhance customer relationships
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Increase sales & revenue
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Acquire customers
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Enter new markets internationally or locally
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Improve ROI
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Grow market share
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Scale best practices
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Establish thought leadership
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Launch new products
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Improve brand engagement
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Improve stakeholder relations
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Improve efficiency
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Build brand awareness
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Improve consistency
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Improve internal communications
- See 13 more
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Acquire customers
-
Increase sales & revenue
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Enhance customer relationships
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Improve ROI
-
Improve brand engagement
-
Build brand awareness
-
Improve efficiency
-
Improve stakeholder relations
-
Grow market share
-
Increase average basket value
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Improve visibility
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Enter new markets internationally or locally
- See 9 more
Top Channels
Channels Used
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e-mail
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omnichannel
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website
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social media
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mass media
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television
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mobile
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display advertisement
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newsletter
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phone calls
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offline
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on premises
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games
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promotions
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channel partners
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user generated content
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blogs
- See 14 more
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e-mail
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omnichannel
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website
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social media
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mass media
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television
-
mobile
-
display advertisement
-
newsletter
-
phone calls
-
offline
-
on premises
-
games
-
promotions
-
channel partners
-
user generated content
-
blogs
- See 14 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
