OptifiNow vs. Lasso CRM: CRM Solution Comparison 2025

Overview: OptifiNow and Lasso CRM as CRM Category solutions.

OptifiNow and Lasso CRM are both CRM solutions that offer distinct advantages for different business needs. OptifiNow focuses on communication management and robust social media integration, catering primarily to large enterprise clients in sectors like telecommunications and financial services. Meanwhile, Lasso CRM excels in engagement and conversion management, making it a favored choice for real estate and technology industries. Both products support omnichannel communication, but OptifiNow has a stronger focus on social media platforms, while Lasso CRM extends its reach into website and phone call management. Choosing the right CRM depends on the specific industry focus and communication priorities of the business.

OptifiNow: OptifiNow is an Enterprise SaaS Sales & Marketing CRM that integrates CRM, sales automation, and sales enablement. Reporting, analytics, and API integrations are also included.

Lasso CRM: Lasso CRM simplifies lead management and boosts conversions for home builders, real estate developers, new home agencies, and manufactured homes. Lead tracking and sales processes are streamlined efficiently.

OptifiNow and Lasso CRM: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

OptifiNow facilitates communication management, social media engagement, and competitive intelligence. It addresses the need for efficient communication and interaction tracking, primarily through social media channels. read more →

Lasso CRM excels in engagement and conversion management, supporting lead and contact list management. It aligns with businesses focused on enhancing customer interactions and follow-up processes, vital for sales teams. read more →

Business Goals

OptifiNow helps in increasing sales and revenue and improving ROI. It is built for companies that emphasize customer acquisition and enhancing brand engagement. read more →

Lasso CRM supports entering new markets and enhancing customer relationships. It is suited for businesses aiming for expansion and improved ROI through better client interaction. read more →

Core Features

OptifiNow offers strong analytics, integration, and custom reporting features. Its support for data import and export facilitates smooth transitions and compliance adherence for enterprises. read more →

Lasso CRM features powerful custom reports and integration capabilities. It supports data migration and has features essential for comprehensive data management and security. read more →

Vendor Support

OptifiNow provides 24/7 support, with additional options for email, chat, and phone support. This reflects its dedication to assisting users with immediate needs in complex deployments. read more →

Lasso CRM offers 24/7 phone support, with additional email and chat support options, indicating its adaptability to businesses requiring continuous support in varied operational contexts. read more →

Segments and Industries

OptifiNow is predominantly used by large enterprises, especially in telecommunications and financial services, indicating its alignment with industries requiring robust customer engagement tools. read more →

Lasso CRM serves a larger segment range from large enterprises to mid-market companies, with significant usage in real estate and technology sectors, highlighting its versatility in diverse environments. read more →

Operational Alignment

OptifiNow integrates seamlessly into social-media-centric workflows, ideal for large enterprises needing comprehensive communication tools across multi-level marketing strategies. read more →

Lasso CRM aligns well with operations that focus on customer follow-ups and engagement through multiple channels, fitting mid-sized to large businesses aiming to streamline lead conversion. read more →