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OptifiNow vs Lasso CRM: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of OptifiNow vs. Lasso CRM is based on a specific set of business needs and context. The comparison uses 1151 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing OptifiNow and Lasso CRM

OptifiNow, Lasso CRM, Soffront, Thryv, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

OptifiNow covers Communication Management with Social Media, Social Media Management with Social Media, Engagement Management, Competitive Intelligence, etc.

Lasso CRM focuses on Engagement Management with Website, Lead Management with E-Mail, Contact List Management, Conversion Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo OptifiNow

Focus area

OptifiNow is better than Lasso CRM for

Software Failure Risk

  • low

logo Lasso CRM

Focus area

Software Failure Risk

  • low

About

Marketing Automation, Lead Management

Lasso CRM for Home Builders and Real Estate Developers

Financials

PRIVATE

M&A

Business Need

Total Processes
(we found evidences for)

56

45

Total Goals
(we found evidences for)

10

8

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


social media management

social media analytics

engaging on social media

scheduling post to social media


engagement management

engaging and following up


competitive intelligence



campaign management

campaign monitoring


segmentation and targeting



social media marketing


contact list management


content management



workflow management



opportunity management



account management



personalized marketing



sales call management



helpdesk management


sales document management

contract management


relationship management



generation of new leads


conversion management



training & onboarding





trade show marketing



Top Goals

Goals Achieved

  • Increase sales & revenue

  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Enhance customer relationships

  • Improve brand engagement

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve internal communications

  • See 7 more
  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Launch new products

  • See 5 more

Top Channels

Channels Used

  • e-mail

  • website

  • phone calls

  • social media

  • offline

  • Facebook

  • games

  • trade shows

  • on premises

  • video

  • point of sale

  • text SMS

  • user generated content

  • blogs

  • events

  • chat

  • See 13 more
  • e-mail

  • website

  • phone calls

  • social media

  • offline

  • Facebook

  • games

  • trade shows

  • on premises

  • video

  • point of sale

  • text SMS

  • user generated content

  • blogs

  • events

  • chat

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting