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Ontraport Marketing Automation vs iContact: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Ontraport Marketing Automation vs. iContact is based on a specific set of business needs and context. The comparison uses 11144 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Ontraport Marketing Automation and iContact

Ontraport Marketing Automation, ActiveCampaign, GetResponse, etc., belong to a category of solutions that help Marketing Automation, whereas iContact, Robly, MailerLite, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Ontraport Marketing Automation covers Engagement Management with E-Mail, Campaign Management with E-Mail, Communication Management with E-Mail, Contact List Management with E-Mail, etc.

iContact focuses on Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Ontraport Marketing Automation

Focus area

Ontraport Marketing Automation is better than iContact for

Software Failure Risk

  • medium

logo iContact

Focus area

iContact is better than Ontraport Marketing Automation for

Software Failure Risk

  • medium

About

Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle

iContact | Affordable Email Marketing Solution

Age

2006

2003

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

99

88

Total Goals
(we found evidences for)

14

16

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring

campaign analytics


contact list management

creating contact list


referral management


helpdesk management


generation of new leads



training & onboarding








relationship management


membership management


content publishing


knowledge management


products & pricelist management






payment management


conversion management




sales document management

contract management



social media management

social media analytics

engaging on social media


lead qualification

lead qualification: behavioural


conference call management


pipeline management


lifetime value management






competitive intelligence


account management


customer feedback management


personalized marketing


sales call management

meeting management






rating and review management


billing and invoice management


subscription management


loyalty management

identify target customers


social media marketing


promotion management



segmentation and targeting


performance management


outbound marketing


business development


trade show marketing


database marketing



distribution management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Improve digital and social presence

  • Improve brand engagement

  • Improve internal communications

  • Build brand awareness

  • See 11 more
  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve navigation

  • Increase customer life time value

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • newsletter

  • phone calls

  • offline

  • promotions

  • Facebook

  • point of sale

  • mobile

  • on premises

  • user generated content

  • blogs

  • video

  • print media

  • Twitter

  • magazine

  • causes and charity

  • LinkedIn

  • mobile app

  • coupons

  • movies

  • newspaper

  • Facebook page

  • trade shows

  • chat

  • See 23 more
  • e-mail

  • social media

  • website

  • newsletter

  • phone calls

  • offline

  • promotions

  • Facebook

  • point of sale

  • mobile

  • on premises

  • user generated content

  • blogs

  • video

  • print media

  • Twitter

  • magazine

  • causes and charity

  • LinkedIn

  • mobile app

  • coupons

  • movies

  • newspaper

  • Facebook page

  • trade shows

  • chat

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting