Nexxen: Amobee unifies TV, programmatic, digital, and social advertising on one platform. Businesses are optimized and grown through Amobee's end-to-end solutions.
SmartyAds: SmartyAds is a full-stack programmatic ad tech company providing top-notch ad monetization and media buying solutions for digital marketing. Advertisers and publishers benefit from their profitable services.
Introducing Nexxen and SmartyAds
Nexxen, MediaMath platform, Criteo Dynamic Retargeting, etc., belong to a category of solutions that help Digital Advertising Platform, whereas SmartyAds belong to a category of solutions that help Cross Channel Advertising. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Nexxen covers Advertisement with Mass Media, Engagement Management, Channel Marketing with Social Media, Media Buying with Mobile, etc.
SmartyAds focuses on Advertisement with Mobile, Communication Management, White Labeling, Media Buying, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Nexxen and SmartyAds: Best activities based on customer satisfaction
Nexxen in Action: Unique Activities
How efficiently Does Nexxen manage your Advertisement?
"...With the mobile campaign created by Amobee, Telef nica ensured that the TU Me ads were relevant to each potential customers location and demographic profile...." Peer review by John Bartleson, Director, Global Marketing, Telefonica Digital, Telefonica Digital
How can Nexxen enhance your Engagement Management process?
"...A majority of mobile campaigns are focused on targeting and big data; which is important; however the difference between a good mobile campaign, and a great one, is delivering an amazing interactive and creative experience Amobee 3D gives us a brand new creative palette to develop a more engaging ad experience and tell brand stories in different ways than we can through linear video and traditional expandable mobile rich media ad units...." Peer review by Brian Bos, Senior Vice President, Group Director, Emerging Media, Team Detroit, Team Detroit
How does Nexxen address your Channel Marketing Challenges?
"...Cloud-based solution that helps with multi-channel advertising planning, execution, campaign monitoring in real-time and more...." Peer review from Amobee
What makes Nexxen ideal for Media Buying?
"...A majority of mobile campaigns are focused on targeting and big data; which is important; however the difference between a good mobile campaign, and a great one, is delivering an amazing interactive and creative experience Amobee 3D gives us a brand new creative palette to develop a more engaging ad experience and tell brand stories in different ways than we can through linear video and traditional expandable mobile rich media ad units...." Peer review by Brian Bos, Senior Vice President, Group Director, Emerging Media, Team Detroit, Team Detroit
How does Nexxen address your Competitive Intelligence Challenges?
"...Outperform CTR, engagement rate and time spent ad benchmarks. SOLUTIONS...." Case Study Kia
SmartyAds in Action: Unique Activities
How efficiently Does SmartyAds manage your White Labeling?
"...Programmatic solutions based on Header Bidding, Blockchain technologies, White Label and in-house solutions represent the new point of growth of the advertising industry...." SmartyAds Wins Stevie Award as the Most Innovative Company of the Year
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve digital and social presence
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Improve ROI
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Grow market share
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Enter new markets internationally or locally
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Build brand awareness
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Improve brand engagement
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Improve visibility
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Launch new products
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Establish thought leadership
- See 9 more
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Improve ROI
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Enter new markets internationally or locally
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Improve visibility
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Increase sales & revenue
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Increase customer life time value
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Grow market share
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Build brand awareness
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Improve digital and social presence
- See 5 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
| Nexxen | SmartyAds | |
|---|---|---|
| Peer score | 4.6 | 4.0 |
| Peer insights | 681 | 175 |
| Top industries |
Food & Beverages 31.0%
Automotive 30.0%
Media Production 18.0%
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Medical Devices 100.0%
|
| SMB and Mid-Market | 0.0% | 100.0% |
| Enterprise | 0.0% | 0.0% |
| Pricing | Nexxen |
Integrations
Ecosystem partners each product commonly connects with.
SmartyAds
News
Latest Nexxen news
Nexxen Introduces Standardization of Smart TV Home Screen Advertising - The Manila Times
Nexxen has launched a standardized framework for Smart TV home screen advertising, simplifying ad buying and activation across OEMs. This initiative allows advertisers to efficiently scale campaigns through Nexxen TV Home Screen, enhancing creative consistency and reach. The solution integrates with DSPs like The Trade Desk and Google Display & Video 360, offering programmatic access to major OEMs.
Latest SmartyAds news
Rakuten Viber for Business Advertising via SmartyAds DSP
SmartyAds has expanded its partnership with Rakuten Viber, integrating Viber's inventory into SmartyAds DSP. This collaboration enhances advertisers' ability to reach and engage audiences in a brand-safe environment. The partnership leverages Viber's global reach and user engagement, offering targeted ad formats that align with user behavior, ensuring higher engagement and performance metrics.