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Moz Local vs Moz Pro: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Moz Local vs. Moz Pro is based on a specific set of business needs and context. The comparison uses 28785 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Moz Local and Moz Pro

Moz Local, Rio SEO, BrightLocal, etc., belong to a category of solutions that help Local Marketing, whereas Moz Pro, Ahrefs SEO Toolbar, Semrush, etc., belong to a category of solutions that help SEO. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Moz Local covers Content Management, Communication Management with Social Media, Social Media Management with Social Media, Digital Marketing, etc.

Moz Pro focuses on Content Management with Website, Digital Marketing with Website, Communication Management with User Generated Content, Social Media Management with Social Media, etc.

"When we launched Moz Local in February, we saw significant growth every single month. By August, we were hitting our highest organic traffic numbers since we began working with the client. " - Jorge Fimbres

"Two clicks is all you need for basically any SEO-related data point you could ever want. On-page elements, HTTP status codes, link metrics, schema markup, keyword difficulty ... it's all only 2 clicks away! MozBar is the single most useful item in m...y SEO toolbox, and it keeps getting better. Stop wasting your time, download MozBar! " - Logan Ray

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Moz Local

Focus area

Moz Local is better than Moz Pro for

Software Failure Risk

  • medium

logo Moz Pro

Focus area

Moz Pro is better than Moz Local for

Software Failure Risk

  • medium

About

Moz - SEO Software, Tools & Resources for Smarter Marketing

Moz Pro: Higher rankings. Quality traffic. Measurable results. Moz Pro is our all-in-one suite of SEO tools.

Age

2004

2004

Financials

SERIES C

SERIES C

Business Need

Total Processes
(we found evidences for)

61

115

Total Goals
(we found evidences for)

17

22

Top Processes

Evidences indicate better relative satisfaction


searching for content


communication management

sending & publishing communications

tracking & monitoring communications


social media management

scheduling post to social media

engaging on social media

social media analytics

managing social media account

monitoring social media




competitive intelligence


rating and review management


helpdesk management


engagement management

engaging and following up


reputation management


generation of new leads


training & onboarding



conversion management


knowledge management


campaign management

campaign monitoring




opportunity management


lifetime value management


contact list management


customer feedback management

measuring customer satisfaction


products & pricelist management


sales document management

contract management



relationship management



personalized marketing


business development



workflow management





sales call management


lead qualification


community building




international marketing



social media marketing



conference call management


discount management


promotion management



identify target customers


customise loyalty program


loyalty management

identify target customers

customise loyalty program





account management


community marketing


performance management





influencer marketing



segmentation and targeting



follower management


Top Goals

Goals Achieved

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Grow market share

  • Improve consistency

  • Build brand awareness

  • Establish thought leadership

  • Scale best practices

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve stakeholder relations

  • Improve brand engagement

  • Improve efficiency

  • Improve visibility

  • Improve internal communications

  • Launch new products

  • See 14 more
  • Acquire customers

  • Enter new markets internationally or locally

  • Scale best practices

  • Establish thought leadership

  • Improve digital and social presence

  • Grow market share

  • Improve ROI

  • Enhance customer relationships

  • Build brand awareness

  • Improve brand engagement

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Improve navigation

  • Improve visibility

  • Improve internal communications

  • Reduce bounce

  • Improve consistency

  • Increase customer life time value

  • Increase average basket value

  • Manage risk

  • Shorten ramp up time

  • See 19 more

Top Channels

Channels Used

  • social media

  • website

  • user generated content

  • blogs

  • e-mail

  • promotions

  • phone calls

  • offline

  • video

  • Facebook

  • coupons

  • Twitter

  • on premises

  • trade shows

  • events

  • chat

  • mobile

  • display advertisement

  • LinkedIn

  • newsletter

  • Instagram

  • print media

  • magazine

  • games

  • mobile app

  • review sites

  • Facebook page

  • Slack

  • Amazon

  • omnichannel

  • channel partners

  • mass media

  • television

  • point of sale

  • causes and charity

  • Tripadvisor

  • Pinterest

  • out of home

  • billboards

  • Yelp

  • support groups

  • Snapchat

  • See 39 more
  • social media

  • website

  • user generated content

  • blogs

  • e-mail

  • promotions

  • phone calls

  • offline

  • video

  • Facebook

  • coupons

  • Twitter

  • on premises

  • trade shows

  • events

  • chat

  • mobile

  • display advertisement

  • LinkedIn

  • newsletter

  • Instagram

  • print media

  • magazine

  • games

  • mobile app

  • review sites

  • Facebook page

  • Slack

  • Amazon

  • omnichannel

  • channel partners

  • mass media

  • television

  • point of sale

  • causes and charity

  • Tripadvisor

  • Pinterest

  • out of home

  • billboards

  • Yelp

  • support groups

  • Snapchat

  • See 39 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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high

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Migration Risk

low

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medium

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Business Setting