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Maropost vs ActiveTrail: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Maropost vs. ActiveTrail is based on a specific set of business needs and context. The comparison uses 2743 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Maropost and ActiveTrail

Maropost, ActiveTrail, SAP Marketing Cloud, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Maropost covers Engagement Management with E-Mail, Campaign Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.

ActiveTrail focuses on Communication Management with E-Mail, Campaign Management with E-Mail, Direct Marketing with E-Mail, Social Media Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Maropost

Focus area

Maropost is better than ActiveTrail for

Software Failure Risk

  • medium

logo ActiveTrail

Focus area

Software Failure Risk

  • low

About

Marketing Automation platform for multi-channel customer engagement

ActiveTrail: Marketing Automation | Email Marketing Platform

Age

2011

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

83

37

Total Goals
(we found evidences for)

13

9

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media


communication management

sending & publishing communications

tracking & monitoring communications


workflow management




sales document management

contract management

proposal & quote management


segmentation and targeting


training & onboarding


contact list management

creating contact list


content management


competitive intelligence






conference call management


social media marketing


lead qualification

lead qualification: technographic



loyalty management

identify target customers




personalized marketing


rating and review management


generation of new leads


lifetime value management


products & pricelist management


channel management


touchpoint management



relationship management


customer feedback management

measuring customer satisfaction


promotion management


sales review & feedback


business development





Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Launch new products

  • Establish thought leadership

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • See 10 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Increase customer life time value

  • Scale best practices

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • website

  • newsletter

  • text SMS

  • social media

  • mobile

  • Facebook

  • promotions

  • user generated content

  • blogs

  • mobile app

  • See 8 more
  • e-mail

  • website

  • newsletter

  • text SMS

  • social media

  • mobile

  • Facebook

  • promotions

  • user generated content

  • blogs

  • mobile app

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting