Overview: Lotame and Axcient x360Sync as Data Management Platform Category solutions.

Although Lotame and Axcient x360Sync both belong to the Data Management Platform category, they cater to distinct audiences with specific needs. Lotame primarily facilitates marketing and advertising needs, supporting campaign management and analytics, while Axcient x360Sync focuses on collaboration and security, appealing to those in IT and security. Each offers unique vendor support and features, reflecting their targeted industries and operational workflows. By understanding these differences, businesses can choose the platform that best aligns with their strategic goals and operational needs.

Lotame: Lotame's Spherical platform enhances data intelligence and usability for digital marketers. A demo can be booked to see its capabilities in action.

Axcient x360Sync: Axcient-Anchor offers SMBs a secure, enterprise-class file sync and share platform. It ensures mobility, scalability, and cost savings.

Lotame and Axcient x360Sync: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Lotame supports communication management and campaign analytics, ideal for businesses focused on marketing and advertisement strategies. read more →

Axcient x360Sync enhances collaboration and content management, which suits companies looking for streamlined document handling. read more →

Business Goals

Lotame aids businesses in acquiring customers and boosting sales within marketing landscapes. read more →

Axcient x360Sync helps organizations manage risk and improve customer relationships, enhancing internal communications. read more →

Core Features

Lotame offers custom reports and data integration, which are essential for marketing departments aiming for thorough analytics. read more →

Comprehensive security and ease of migration are standout features in Axcient x360Sync, making it suitable for IT environments. read more →

Vendor Support

Lotame includes 24/7 support and multiple communication channels like chat and phone support to facilitate seamless integration. read more →

Axcient x360Sync provides around-the-clock support, focusing on robust email and chat options to meet technical needs. read more →

Segments and Industries

Lotame is prominent among Enterprises and Mid-Market firms, especially in Marketing and Publishing sectors. read more →

Axcient x360Sync primarily attracts Large Enterprises in IT and Computer Security fields. read more →

Operational Alignment

Lotame integrates smoothly within media and marketing operational workflows, aligning with large-scale enterprise needs. read more →

Axcient x360Sync aligns with IT operations, offering solutions for complex document management and secure environments. read more →

lightning

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Lotame in Action: Unique Use Cases

What Are the key features of Lotame for Engagement Management?

How can Lotame enhance your Campaign Management process?


Axcient x360Sync in Action: Unique Use Cases

How can Axcient x360Sync enhance your Collaboration process?

How can Axcient x360Sync enhance your Training & Onboarding process?

News

Latest Lotame News

Lotame Expands Operations in ANZ With Appointment of Kirsten Newbery as Agency Sales Director

Lotame has appointed Kirsten Newbery as the Agency Sales Director for ANZ, marking an expansion in the APAC region. Based in Sydney, Newbery will focus on client relationships and audience data partnerships. Her experience in programmatic advertising and strategic partnerships will support Lotame's growth and presence in the region.

07/07/2025 - source

Latest Axcient x360Sync News

Axcient??s Billing API simplifies invoicing

Axcient has launched a new billing API designed to automate and streamline invoicing for MSPs using x360Recover and x360Cloud. This API allows real-time access to usage data, reducing manual reconciliation and improving billing accuracy. It integrates with tools like ConnectWise PSA, enhancing efficiency and reducing revenue leakage by ensuring accurate billing for services provided.

15/07/2025 - source

Business Setting

Lotame

Axcient x360Sync