Overview: Keen and Whatagraph as Business Intelligence Category solutions.
Keen and Whatagraph are both business intelligence tools with distinct strengths. Keen excels in event management and comprehensive analytics, supporting a broad range of enterprise needs, particularly in the IT sector. Whatagraph, with its focus on social media management and custom reporting, is ideal for large marketing firms looking for robust data import capabilities. Both platforms offer 24/7 support, catering to large enterprises across various industries.
Keen: Keen is a fully managed event streaming platform built on Apache Kafka. Users can start streaming in minutes with a 30-day free trial.
Whatagraph: Whatagraph connects, organizes, visualizes, and shares marketing data on a single platform. It is designed for marketing agencies and in-house marketing professionals.
Keen and Whatagraph: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Keen offers a variety of enhanced capabilities including event management, funnel analysis, and social media analytics. These features are vital for businesses seeking comprehensive engagement and competitive intelligence. read more →
Whatagraph specializes in social media management and channel marketing, with a strong emphasis on engagement and collaboration. This supports marketing teams aiming to enhance their digital presence. read more →
Business Goals
Keen aids in acquiring new customers, improving ROI, and scaling best practices effectively. This aligns with businesses' objectives to increase revenue and customer lifetime value. read more →
Whatagraph is designed to improve visibility and internal communications while enhancing customer relationships. It aligns with goals of targeted customer acquisition and ROI enhancement. read more →
Core Features
Keen boasts standout features like custom reports, extensive analytics, and seamless data integration. These facilitate advanced operations focusing on security and compliance. read more →
Whatagraph shines in custom reporting and data import, critical for large-scale marketing analytics. Its features cater to users' needs for ease of migration and integration. read more →
Vendor Support
Keen offers robust 24/7 support across email, phone, and chat, reflecting the operational complexity of its large enterprise users. read more →
Whatagraph provides 24/7 support mainly through chat, suitable for marketing firms that need quick, responsive support. read more →
Segments and Industries
Keen is favored by large and enterprise businesses, especially within IT and education sectors, signaling its compatibility with complex industry requirements. read more →
Whatagraph is predominantly used by large enterprises in marketing and advertising, demonstrating its specialized focus on media-centric industries. read more →
Operational Alignment
Keen integrates smoothly into enterprise workflows, appealing to businesses with extensive analytic requirements and the need for comprehensive event management. read more →
Whatagraph fits seamlessly into workflows of large marketing teams, offering tools needed for streamlined channel marketing and social media analytics. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
How can Whatagraph optimize your Social Media Management Workflow?