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GMass vs Insidesales Playbooks: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of GMass vs. Insidesales Playbooks is based on a specific set of business needs and context. The comparison uses 5095 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing GMass and Insidesales Playbooks

GMass, Insidesales Playbooks, Saleshandy, Autoklose, etc., belong to a category of solutions that help Sales Engagement. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

GMass covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

Insidesales Playbooks focuses on Engagement Management, Playbook Creation, Communication Management with E-Mail, Lead Engagement, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo GMass

Focus area

GMass is better than Insidesales Playbooks for

Software Failure Risk

  • medium

logo Insidesales Playbooks

Focus area

Insidesales Playbooks is better than GMass for

Software Failure Risk

  • medium

About

Sales engagement software providing personalized mass email service, email marketing and mail-merge services

A Sales Engagement Platform that increases efficiency and arms the team with powerful insights to increase revenue for the business.

Age

2004

Financials

SERIES D

Business Need

Total Processes
(we found evidences for)

60

44

Total Goals
(we found evidences for)

15

11

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


contact list management

creating contact list



social media management

social media analytics

engaging on social media


sales document management

proposal & quote management


generation of new leads





content management


workflow management



helpdesk management


lifetime value management



personalized marketing


loyalty management

identify target customers


influencer marketing


lead qualification

lead qualification: technographic


rating and review management



outbound marketing



customer feedback management



training & onboarding



account management



pipeline management




Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Launch new products

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve internal communications

  • Grow market share

  • Shorten ramp up time

  • Improve efficiency

  • Improve digital and social presence

  • Reduce bounce

  • Improve brand engagement

  • Build brand awareness

  • See 12 more
  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve efficiency

  • Enter new markets internationally or locally

  • Shorten ramp up time

  • Improve ROI

  • Improve digital and social presence

  • Build brand awareness

  • Improve internal communications

  • See 8 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • mobile

  • offline

  • social media

  • events

  • trade shows

  • LinkedIn

  • user generated content

  • blogs

  • chat

  • Whatsapp

  • text SMS

  • video

  • See 11 more
  • e-mail

  • phone calls

  • mobile

  • offline

  • social media

  • events

  • trade shows

  • LinkedIn

  • user generated content

  • blogs

  • chat

  • Whatsapp

  • text SMS

  • video

  • See 11 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting