Overview: Feedly and SOCi as Social Media Marketing Category solutions.

When analyzing Feedly and SOCi, one notices that Feedly excels in content curation and content sharing, serving primarily large enterprises in marketing and advertising. SOCi, on the other hand, focuses heavily on social media management and engagement, drawing significant usage from real estate and retail sectors. Both offer robust vendor support but cater to different operational scales and business objectives, playing to their unique industry strength.

Feedly: Feedly is used to track important topics and trends quickly. Solutions are provided for cybersecurity teams, market intel teams, and curious individuals.

SOCi: SOCi is the marketing platform for multi-location brands, empowering businesses to connect with local audiences. Companies like Ace Hardware and Anytime Fitness benefit from its services across various channels.

Feedly and SOCi: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Feedly supports content management and scheduling posts on social media, helping users orchestrate thoughtful and well-timed communications. read more →

SOCi excels in social media management and engagement management, allowing users to handle customer interactions and maintain online presence seamlessly. read more →

Business Goals

Feedly supports goals like growing market share and enhancing customer relationships, ideal for companies seeking a stronger presence. read more →

SOCi facilitates entering new markets and building brand awareness, targeting businesses that aim for expansion and visibility. read more →

Core Features

Feedly offers strong integration and custom reports, equipping marketers with essential insights and compatibility with existing systems. read more →

SOCi provides advanced analytics and data export features, focusing on detailed performance evaluations and data-centric decision making. read more →

Vendor Support

Feedly offers 24/7 support along with phone and chat options, catering to large enterprises that rely on constant availability and personalized assistance. read more →

SOCi also offers robust 24/7 support with email and chat options, enabling responsive support for varied interaction needs. read more →

Segments and Industries

Feedly predominantly attracts large enterprises in marketing and IT sectors, indicating its suitability for industry leaders. read more →

SOCi is a favorite among real estate and retail industries, showing strengths in sectors requiring proactive customer engagement. read more →

Operational Alignment

Feedly integrates well within workflows focused on content dissemination and strategic brand positioning on digital platforms. read more →

SOCi aligns with operations demanding active social media engagement and oversight, perfect for consumer-driven businesses. read more →