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Falcon.io (now Brandwatch Social Media Management) vs Mention: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Falcon.io (now Brandwatch Social Media Management) vs. Mention is based on a specific set of business needs and context. The comparison uses 10449 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Falcon.io (now Brandwatch Social Media Management) and Mention

Falcon.io (now Brandwatch Social Media Management), Mention, Sprinklr Core, Khoros Marketing, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Falcon.io (now Brandwatch Social Media Management) covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

Mention focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

"Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. " - Emily Zangari

"Monitoring is key for startups to grow. It’s important to know what our target customers think, do, and like. We also need to have more information about what our perfect customer needs, what they can’t find elsewhere, and what we can offer them. " - Juliette Hervé

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Falcon.io (now Brandwatch Social Media Management)

Focus area

Falcon.io (now Brandwatch Social Media Management) is better than Mention for

Software Failure Risk

  • medium

logo Mention

Focus area

Mention is better than Falcon.io (now Brandwatch Social Media Management) for

Software Failure Risk

  • medium

About

The Platform for Every Kind of Social Media Marketer - Falcon

Monitoring for digital agencies that need to know what's said about their clients, and provide a superior service

Age

2005

2013

Financials

SERIES C

M&A

Business Need

Total Processes
(we found evidences for)

87

99

Total Goals
(we found evidences for)

14

16

Top Processes

Evidences indicate better relative satisfaction


social media management

engaging on social media

scheduling post to social media

social media analytics

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


searching for content



social media marketing


campaign management

campaign monitoring

campaign analytics


helpdesk management


workflow management



touchpoint management


channel management



training & onboarding


sales document management

proposal & quote management

contract management




competitive intelligence



sales review & feedback


lead qualification

lead qualification: technographic


calendar management


conversion management


customer feedback management

measuring customer satisfaction



international marketing




loyalty management

customise loyalty program

identify target customers



performance management


rating and review management


segmentation and targeting



contact list management


knowledge management



promotion management


generation of new leads



reputation management



lifetime value management


account management




influencer marketing


business development



discount management


bundling of products


sales quota management


trade show marketing



Top Goals

Goals Achieved

  • Improve digital and social presence

  • Enhance customer relationships

  • Acquire customers

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Launch new products

  • Grow market share

  • Improve visibility

  • Increase sales & revenue

  • Increase customer life time value

  • See 11 more
  • Improve digital and social presence

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Establish thought leadership

  • Increase sales & revenue

  • Launch new products

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Scale best practices

  • Manage risk

  • Increase customer life time value

  • Improve efficiency

  • See 13 more

Top Channels

Channels Used

  • social media

  • user generated content

  • blogs

  • e-mail

  • website

  • Instagram

  • Twitter

  • video

  • Facebook

  • promotions

  • LinkedIn

  • phone calls

  • omnichannel

  • mass media

  • offline

  • chat

  • Slack

  • mobile

  • television

  • review sites

  • point of sale

  • on premises

  • radio

  • games

  • coupons

  • trade shows

  • causes and charity

  • mobile app

  • Yelp

  • Tripadvisor

  • See 27 more
  • social media

  • user generated content

  • blogs

  • e-mail

  • website

  • Instagram

  • Twitter

  • video

  • Facebook

  • promotions

  • LinkedIn

  • phone calls

  • omnichannel

  • mass media

  • offline

  • chat

  • Slack

  • mobile

  • television

  • review sites

  • point of sale

  • on premises

  • radio

  • games

  • coupons

  • trade shows

  • causes and charity

  • mobile app

  • Yelp

  • Tripadvisor

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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high

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Business Setting