Overview: Copper and Scratchpad as CRM Category solutions.

Copper and Scratchpad are CRM solutions tailored to distinct operational needs. Copper excels in lead management and communication, ideal for large enterprises focusing on customer acquisition and relationship building. Scratchpad, meanwhile, offers strong pipeline management and forecasting capabilities, suited for enterprises needing structured workflow and opportunity management. Both offer comprehensive integration and reporting, yet their support and features suit different user scales and industry needs.

Copper: Copper helps businesses build stronger customer relationships with CRM software solutions. Clients can try Copper to win customers for life.

Scratchpad: Scratchpad, the AI-powered workspace for sales teams, eliminates stale spreadsheets and process struggles. Loved by sales teams with 1,400 reviews and a 4.8-star rating on G2.

Copper and Scratchpad: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Copper supports engagement and lead management, enabling users to manage contacts, track leads, and facilitate communication effectively. These capabilities align with operational needs in large enterprises by enhancing customer follow-up and engagement activities. read more →

Scratchpad focuses on pipeline and forecasting management, supporting users in structuring workflows and managing opportunities. This aligns well with operational needs in enterprises that require efficient forecasting and engagement processes. read more →

Business Goals

Copper helps achieve enhanced customer relationships and customer acquisition. The tool is tailored for large enterprises aiming to boost sales and improve internal communications. read more →

Scratchpad aims to improve ROI and scale best practices. It supports enterprises looking to launch new products and enhance customer engagement strategies. read more →

Core Features

Copper offers standout features like robust integration, custom reporting, and compliance tools. These features meet the needs of large enterprises and information technology sectors. read more →

Scratchpad provides features like training & onboarding and analytics capabilities. This helps users understand their sales funnel and improve pipeline management. read more →

Vendor Support

Copper offers extensive vendor support including 24/7 availability, phone support, and chat assistance. This reflects a preference for responsive and accessible support among large enterprise users. read more →

Scratchpad offers 24/7 support and emphasizes training and onboarding. This suits enterprise users who value comprehensive learning resources and reliable support. read more →

Segments and Industries

Copper is predominantly used by large enterprises in IT and financial services, reflecting its fit for complex and sizable operational environments. read more →

Scratchpad caters to enterprises and the computer software industry, indicating its suitability for tech-centric and agile business models. read more →

Operational Alignment

Copper aligns with operational workflows by supporting large-scale customer engagement and communication management. It's designed for high-volume, complex business environments. read more →

Scratchpad fits into operational workflows by enhancing pipeline structuring and forecasting. It suits enterprises focused on strategic opportunity management. read more →