Clicktools and SmartSurvey are both robust tools within the Customer Feedback Management sector, yet they target different business needs and user demographics. Clicktools stands out with functionalities like CSAT measurement and seamless integration, making it ideal for tech-driven industries. SmartSurvey boasts features like enhanced feedback collection and strong security, catering to government and education sectors. Each product supports distinct strategic goals, with Clicktools focusing more on customer satisfaction, while SmartSurvey aids in brand awareness and customer acquisition.
Clicktools: Clicktools, now SAP Service Cloud, enhances customer relationships and increases revenue by transforming customer feedback into actionable insights. Features include seamless CRM integration, dynamic questions, multi-language support, and mobile-friendly surveys.
SmartSurvey: SmartSurvey offers an advanced, user-friendly online survey tool for creating and distributing surveys. Results can be analyzed graphically by a UK-based team.
Top use cases: Clicktools vs SmartSurvey
Use cases tied to Clicktools and SmartSurvey from verified data sources. Click any use case for supporting evidences.
| Clicktools | SmartSurvey |
|---|---|
Top Capabilities: Clicktools vs SmartSurvey
Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Industries: Clicktools vs SmartSurvey
Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Market Segments: Clicktools vs SmartSurvey
Share of peer evidence by company size for Clicktools and SmartSurvey. Each product segments add up to 100%. Click any segment for supporting evidence.
| Clicktools | SmartSurvey | |
|---|---|---|
| Key Capabilities Supported | Clicktools focuses on collecting feedback and measuring CSAT. It also engages users through conversational surveys. → | SmartSurvey excels in feedback collection and social media management, supporting communication channels robustly. → |
| Business Goals | Clicktools primarily aims to improve customer satisfaction, which is a priority for many tech companies. → | SmartSurvey helps businesses to improve customer satisfaction and build brand awareness, attracting diverse industries. → |
| Core Features | Clicktools offers strong integration and custom reporting, benefiting data-centric operations. → | SmartSurvey provides comprehensive analytics and security, appealing to sectors needing high data protection. → |
| Vendor Support | Clicktools offers 24/7 support, ensuring uninterrupted assistance for enterprise-level clients. → | SmartSurvey also ensures 24/7 support with extended availability via email and chat. → |
| Segments and Industries | Clicktools is popular in the computer software sector and among enterprises. → | SmartSurvey serves government and education sectors, reflecting its tailored solutions for these fields. → |
| Operational Alignment | Clicktools integrates well within IT environments, streamlining processes for software enterprises. → | SmartSurvey fits education and administrative workflows, emphasizing secure communications. → |
Applying your context and needs changes the comparison
Clicktools and SmartSurvey: Best activities based on customer satisfaction
Clicktools in Action: Unique Activities
How can Clicktools optimize your Collecting Feedback Workflow?
"...Our Luminate Customer Support group sends a CSAT survey to all closed cases...." Peer review by Sherrie Carter, Business Systems Analyst, Corporate IT Project Management Office, Blackbaud
What makes Clicktools ideal for Engaging Conversational Surveys?
"...The Marketing Dept. sent buyer intention and conference follow-up surveys...." Peer review by Sherrie M. Carter, Business Systems Analyst, Corporate IT Project Management Office, Blackbaud
SmartSurvey in Action: Unique Activities
What benefits does SmartSurvey offer for Communication Management?
"...There is also support for publishing links to the survey via social media such as Twitter or Facebook...." Peer review by Charles S., Executive Committee member, Non-Profit Organization Management
How efficiently Does SmartSurvey manage your Market Research?
"...When you create a survey or perform other forms of market research, the questions you ask are of the utmost ... ..." Articles Archive
Integrations
Ecosystem partners each product commonly connects with.
Clicktools
News
Latest Clicktools news
KB Kookmin Bank teams up with SAP Korea on embedded finance to expand corporate banking
SAP Korea and KB Kookmin Bank have partnered to develop an ERP-linked embedded finance service. This collaboration aims to enhance corporate cash management and financial transactions. Both companies will leverage their corporate customer bases for joint marketing efforts to attract new clients.
Latest SmartSurvey news
New CSAT/eSAT Calculation Now Available - Product Update - SmartSurvey
SmartSurvey has launched a new CSAT/eSAT calculation feature for Enterprise Plus users, allowing them to measure satisfaction based on the percentage of satisfied responses rather than averages. This update provides a clearer view of customer or employee sentiment and simplifies reporting. The feature is available now and can be accessed when adding or editing satisfaction questions in surveys.
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Other products peers often evaluate alongside these two. Compare each alternative with either product.
What makes SmartSurvey ideal for Social Media Management?