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Compare BrightTALK vs 6Connex

Comparison Summary

This comparison report of BrightTALK vs. 6Connex is based on a specific set of business needs and context. The comparison uses 2595 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing BrightTALK and 6Connex

BrightTALK, 6Connex, ON24 Platform, BigMarker Webinars, etc., belong to a category of solutions that help Webinar and Conferencing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

BrightTALK covers Attendee Engagement, Content Management with Video, Generation Of New Leads, Campaign Management, etc.

6Connex focuses on Attendee Engagement, Event & Trade Show Marketing with Offline, Collaboration with Video, Manage Social Presence with Social Media, etc.

"BrightTALK's content and demand marketing platform is a strategic part of our integrated marketing mix. " - Felicia Fierro

"The virtual conference event allows us to feature all of the elements and benefits of a live conference event at a mere fraction of the cost. In addition, we can host a secondary virtual event long after the main event has occurred. The options are ...limitless. The 6Connex virtual platform far exceeds many of the other online virtual platforms I have seen. 6Connex’s virtual environment offers the most realistic interaction and aesthetics. Their features and options are the perfect way to engage audiences. " - Stephanie Mathews

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo BrightTALK

Focus area

BrightTALK is better than 6Connex for

Software Failure Risk

  • low

logo 6Connex

Focus area

6Connex is better than BrightTALK for

Software Failure Risk

  • low

About

Content and demand marketing platform with video and webinar services for lead engagement and conversions

Leading provider of virtual events for enterprises worldwide

Age

2002

Financials

PRIVATE

M&A

Business Need

Total Processes
(we found evidences for)

77

55

Total Goals
(we found evidences for)

13

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


content publishing

searching for content


generation of new leads



campaign management


competitive intelligence



social media marketing



account management




helpdesk management



communication management

sending & publishing communications


channel management


lead qualification

lead qualification: technographic

lead qualification: firmographic


touchpoint management


training & onboarding


lifetime value management


conversion management



merger and acquisition






segmentation and targeting



promotion management


discount management


international marketing


products & pricelist management


sales document management

contract management



trade show marketing


business development


social media management


loyalty management



customer feedback management



creating knowledge base


knowledge management

creating knowledge base




Top Goals

Goals Achieved

  • Improve ROI

  • Increase sales & revenue

  • Acquire customers

  • Establish thought leadership

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Scale best practices

  • Shorten ramp up time

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Improve efficiency

  • See 10 more
  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Establish thought leadership

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Grow market share

  • Improve efficiency

  • Improve visibility

  • Improve internal communications

  • See 10 more

Top Channels

Channels Used

  • offline

  • trade shows

  • social media

  • chat

  • video

  • events

  • promotions

  • mobile

  • on premises

  • mass media

  • channel partners

  • user generated content

  • games

  • review sites

  • Glassdoor

  • e-mail

  • causes and charity

  • website

  • Slack

  • mobile app

  • support groups

  • See 18 more
  • offline

  • trade shows

  • social media

  • chat

  • video

  • events

  • promotions

  • mobile

  • on premises

  • mass media

  • channel partners

  • user generated content

  • games

  • review sites

  • Glassdoor

  • e-mail

  • causes and charity

  • website

  • Slack

  • mobile app

  • support groups

  • See 18 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting