Overview: Awario and Feedly as Social Media Marketing Category solutions.

Awario and Feedly are both tools in the Social Media Marketing category with unique offerings. Awario excels in comprehensive social media management and communication tracking with strong enterprise-level adoption, while Feedly focuses on content management and curation, appealing to marketing professionals. Awario is robust in analytical capabilities and broad industry adoption, whereas Feedly prioritizes integration and privacy. For businesses needing detailed analytics and a wide-reaching industry scope, Awario is ideal. However, for those centering on content curation and privacy, Feedly is a solid choice.

Awario: Awario offers free brand monitoring to track web mentions and analyze competition. Users can also monitor niche influencers and find leads on social networks.

Feedly: Feedly is used to track important topics and trends quickly. Solutions are provided for cybersecurity teams, market intel teams, and curious individuals.

Awario and Feedly: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Awario provides a suite of capabilities such as social media and communication management, essential for tracking and monitoring communications in real-time. One standout is its market research, pivotal for understanding brand perception. read more →

Feedly shines in content management and curation, particularly useful for sending, publishing, and scheduling social media posts. It is a go-to for teams looking to streamline content sharing and management. read more →

Business Goals

Awario is geared towards acquiring customers and improving digital presence. Its strong suit is building brand awareness, a key objective for many enterprises aiming to enhance engagement with their audience. read more →

Feedly helps users grow by enhancing digital presence and establishing thought leadership. It supports launching new products and increasing market share, aligning well with the needs of marketing-focused enterprises. read more →

Core Features

Awario comes equipped with advanced analytics and custom reports. These features are highly appreciated by enterprises needing data-driven insights. Integration abilities also stand out, facilitating seamless operations across platforms. read more →

Feedly offers robust integration and security features, catering to businesses prioritizing privacy. Its analytics and custom reporting capabilities also provide valuable insights for strategic decision-making. read more →

Vendor Support

Awario offers 24/7 support with chat, phone, and email options, making it a reliable partner for diverse operational needs and complex implementations. read more →

Feedly provides basic support through phone, chat, and limited 24/7 availability. This suits less complex operations, favoring users who prefer a straightforward support structure. read more →

Segments and Industries

Awario is popular among enterprises in IT, marketing, and non-profit sectors, highlighting its adaptability across various large-scale industries. read more →

Feedly captures a niche in marketing, IT, and computer software sectors. It aligns well with the needs of industry professionals focusing on content dissemination. read more →

Operational Alignment

Awario integrates smoothly into large enterprise workflows, supporting detailed operational requirements and complex market landscapes. read more →

Feedly is designed for businesses needing efficient content management, making it a natural fit for marketing teams in mid to large enterprises. read more →