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Audiense Insights vs AYTM: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Audiense Insights vs. AYTM is based on a specific set of business needs and context. The comparison uses 1685 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Audiense Insights and AYTM

Audiense Insights, AYTM, ChannelMix, Affinio, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Audiense Insights covers Social Media Management with Social Media, Engagement Management with Social Media, Advertisement with Social Media, Social Media Marketing with Social Media, etc.

AYTM focuses on Market Research, Advertisement with Video, Customer Feedback Management, Collaboration, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Audiense Insights

Focus area

Audiense Insights is better than AYTM for

Software Failure Risk

  • medium

logo AYTM

Focus area

AYTM is better than Audiense Insights for

Software Failure Risk

  • low

About

Audiense Insights | Marketing decisions, adapt your targeting, improve relevancy and drive high

Online Market Research | AYTM Market Research

Age

2011

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

38

37

Total Goals
(we found evidences for)

10

7

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media


engagement management

engaging and following up



social media marketing


communication management

tracking & monitoring communications

sending & publishing communications


segmentation and targeting


competitive intelligence



follower management


campaign management

campaign analytics


content management


community marketing


generation of new leads



loyalty management

identify target customers




customer feedback management



contract management


sales document management

contract management


helpdesk management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Improve digital and social presence

  • Build brand awareness

  • Grow market share

  • Enhance customer relationships

  • Launch new products

  • Improve brand engagement

  • Scale best practices

  • Improve internal communications

  • See 7 more
  • Scale best practices

  • Enhance customer relationships

  • Launch new products

  • Acquire customers

  • Grow market share

  • Build brand awareness

  • Enter new markets internationally or locally

  • See 4 more

Top Channels

Channels Used

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting