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AppsFlyer vs Google Analytics 360: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of AppsFlyer vs. Google Analytics 360 is based on a specific set of business needs and context. The comparison uses 7836 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing AppsFlyer and Google Analytics 360

AppsFlyer, Adjust, Kochava, etc., belong to a category of solutions that help Marketing Attribution, whereas Google Analytics 360, Adobe Analytics, Quantcast Measure, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

AppsFlyer covers Engagement Management, Advertisement with Mobile, Campaign Management with Mobile, Social Media Management with Social Media, etc.

Google Analytics 360 focuses on Advertisement with Display Advertisement, Engagement Management with Website, Campaign Management with Video, Digital Marketing with Display Advertisement, etc.

"AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable. " - Tamar Kassoff

"Our Analytics 360 implementation has modernized our digital marketing analytics infrastructure, while supporting its digital-first imperative. " - Michael Andrew

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo AppsFlyer

Focus area

Software Failure Risk

  • low

logo Google Analytics 360

Focus area

Google Analytics 360 is better than AppsFlyer for

Software Failure Risk

  • medium

About

Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS

Business Analytics Tools & Solutions to better understand customers

Age

2011

Financials

SERIES D

SERIES A

Business Need

Total Processes
(we found evidences for)

70

83

Total Goals
(we found evidences for)

14

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



campaign management

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media




communication management

sending & publishing communications



training & onboarding



international marketing


helpdesk management


competitive intelligence


lifetime value management


products & pricelist management




generation of new leads


social media marketing



segmentation and targeting



loyalty management


lead qualification

lead qualification: technographic



referral management



workflow management


content management




conversion management


touchpoint management


sales document management


customer feedback management



channel management


knowledge management




sales call management


personalized marketing



Top Goals

Goals Achieved

  • Improve ROI

  • Increase customer life time value

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve digital and social presence

  • Improve stakeholder relations

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • See 11 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Build brand awareness

  • Increase customer life time value

  • Improve navigation

  • Improve visibility

  • Establish thought leadership

  • See 14 more

Top Channels

Channels Used

  • display advertisement

  • website

  • Doubleclick

  • video

  • phone calls

  • social media

  • offline

  • user generated content

  • blogs

  • e-mail

  • mobile

  • promotions

  • mobile app

  • mass media

  • television

  • causes and charity

  • Facebook

  • games

  • Instagram

  • on premises

  • point of sale

  • review sites

  • Amazon

  • newsletter

  • text SMS

  • See 22 more
  • display advertisement

  • website

  • Doubleclick

  • video

  • phone calls

  • social media

  • offline

  • user generated content

  • blogs

  • e-mail

  • mobile

  • promotions

  • mobile app

  • mass media

  • television

  • causes and charity

  • Facebook

  • games

  • Instagram

  • on premises

  • point of sale

  • review sites

  • Amazon

  • newsletter

  • text SMS

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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high

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Business Setting