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ActiveTrail vs itracMarketer Platform: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of ActiveTrail vs. itracMarketer Platform is based on a specific set of business needs and context. The comparison uses 1249 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ActiveTrail and itracMarketer Platform

ActiveTrail, itracMarketer Platform, MessageGears, Dailystory Marketing Suite, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ActiveTrail covers Communication Management with E-Mail, Campaign Management with E-Mail, Direct Marketing with E-Mail, Social Media Management with E-Mail, etc.

itracMarketer Platform focuses on Engagement Management with E-Mail, Communication Management with Social Media, Social Media Management with Social Media, Campaign Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ActiveTrail

Focus area

ActiveTrail is better than itracMarketer Platform for

Software Failure Risk

  • low

logo itracMarketer Platform

Focus area

Software Failure Risk

  • low

About

ActiveTrail: Marketing Automation | Email Marketing Platform

Email & Marketing Automation CRM Platform to improve and grow business.

Financials

PRIVATE

NA

Business Need

Total Processes
(we found evidences for)

37

52

Total Goals
(we found evidences for)

9

9

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics

campaign monitoring



social media management

social media analytics


contact list management

creating contact list


generation of new leads


customer feedback management



engagement management

engaging and following up



personalized marketing


loyalty management




content management


products & pricelist management



segmentation and targeting



workflow management



social media marketing




relationship management


distribution management



proposal & quote management


sales document management

proposal & quote management


lead qualification




Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Increase customer life time value

  • Scale best practices

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • See 6 more
  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Grow market share

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Increase sales & revenue

  • See 6 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more
  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting