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Act-On vs Vertical Response Email Marketing: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Act-On vs. Vertical Response Email Marketing is based on a specific set of business needs and context. The comparison uses 18927 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Act-On and Vertical Response Email Marketing

Act-On, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation, whereas Vertical Response Email Marketing, Sendloop platform, Godaddy Email Marketing, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

Vertical Response Email Marketing focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Social Media Management with Social Media, Campaign Management with E-Mail, etc.

"Act-On’s CRM integration saves us time and allows us to automate sales and marketing processes. " - Mary Martinez

"VerticalResponse has enabled us to efficiently manage the email marketing activities of our 80+ franchisees. Being both affordable and effective at helping us reach and stay top-of-mind with our customers has proven to be a priceless combination. Th...anks, VerticalResponse! " - Scott Jacobs

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Act-On

Focus area

Act-On is better than Vertical Response Email Marketing for

Software Failure Risk

  • low

logo Vertical Response Email Marketing

Focus area

Vertical Response Email Marketing is better than Act-On for

Software Failure Risk

  • medium

About

Act-On | An automated Growth Marketing Platform

Email marketing software with tools for running marketing campaigns including lead capture forms and landing pages

Age

2005

2001

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

112

58

Total Goals
(we found evidences for)

21

13

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring

campaign analytics


social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media

managing social media account


generation of new leads





content publishing

searching for content



contact list management

creating contact list



Scheduling & dispatching



training & onboarding


helpdesk management


social media marketing


lead qualification

lead qualification: behavioural

lead qualification: firmographic

lead qualification: technographic



workflow management


segmentation and targeting


competitive intelligence


loyalty management

identify target customers

customise loyalty program



sales document management

contract management

proposal & quote management


customer feedback management

measuring customer satisfaction

measuring net promoter score





outbound marketing



personalized marketing


conversion management



business development


knowledge management




conference call management


products & pricelist management


relationship marketing



lifetime value management


sales review & feedback



trade show marketing


performance management


advocacy management



revenue cycle management



international marketing



follower management


relationship management






subscription management


courses & assessment

create learning path


database marketing


rating and review management


sales call management





Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more
  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Launch new products

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve internal communications

  • Improve consistency

  • Improve digital and social presence

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • newsletter

  • user generated content

  • blogs

  • promotions

  • phone calls

  • Facebook

  • mobile

  • offline

  • Twitter

  • trade shows

  • mobile app

  • video

  • point of sale

  • Instagram

  • mobile ads

  • causes and charity

  • See 16 more
  • e-mail

  • social media

  • website

  • newsletter

  • user generated content

  • blogs

  • promotions

  • phone calls

  • Facebook

  • mobile

  • offline

  • Twitter

  • trade shows

  • mobile app

  • video

  • point of sale

  • Instagram

  • mobile ads

  • causes and charity

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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high

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Integration Risk

low

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medium

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Migration Risk

low

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high

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Business Setting