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Account Intelligence by DemandScience vs Pathmatics: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Account Intelligence by DemandScience vs. Pathmatics is based on a specific set of business needs and context. The comparison uses 2029 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Account Intelligence by DemandScience and Pathmatics

Account Intelligence by DemandScience, Pathmatics, Maroon.Ai, G2 Seller Solutions, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Account Intelligence by DemandScience covers Account Management, Generation Of New Leads, Sales Document Management with Website, Campaign Management with E-Mail, etc.

Pathmatics focuses on Advertisement, Competitive Intelligence, Digital Marketing, Communication Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Account Intelligence by DemandScience

Focus area

Account Intelligence by DemandScience is better than Pathmatics for

Software Failure Risk

  • low

logo Pathmatics

Focus area

Pathmatics is better than Account Intelligence by DemandScience for

Software Failure Risk

  • medium

About

Enhance your marketing precision with accurate account insights

Advertiser Database & Digital Marketing Intelligence

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

40

51

Total Goals
(we found evidences for)

6

9

Top Processes

Evidences indicate better relative satisfaction


account management


generation of new leads


sales document management

contract management

proposal & quote management


lead qualification

lead qualification: technographic

lead qualification: firmographic

lead qualification: demographic


campaign management



engagement management

engaging and following up


business development


contact list management


communication management

sending & publishing communications


loyalty management

identify target customers


content management

content publishing



segmentation and targeting




outbound marketing


conversion management


competitive intelligence



database marketing





social media analytics


monitoring social media


social media management

social media analytics

monitoring social media












Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • See 3 more
  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve ROI

  • Improve visibility

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • See 6 more

Top Channels

Channels Used

  • social media

  • website

  • Facebook

  • mobile

  • video

  • mobile app

  • Twitter

  • chat

  • Snapchat

  • display advertisement

  • Instagram

  • mass media

  • television

  • offline

  • promotions

  • out of home

  • billboards

  • point of sale

  • phone calls

  • mobile ads

  • See 17 more
  • social media

  • website

  • Facebook

  • mobile

  • video

  • mobile app

  • Twitter

  • chat

  • Snapchat

  • display advertisement

  • Instagram

  • mass media

  • television

  • offline

  • promotions

  • out of home

  • billboards

  • point of sale

  • phone calls

  • mobile ads

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting