cuspera logo CUSPERA

Advocacy Marketing Software 2024: A Complete Guide

Advocacy marketing involves leveraging existing customers to endorse a brand, product, or service. The process involves identifying satisfied customers and encouraging them to share their positive experiences across various channels. This complements the traditional reference management by not necessitating a formal request to a customer at a time for endorsements.
The advocacy marketing category has evolved since 2021. Solutions have become increasingly adept at pinpointing and engaging with brand advocates, making it feasible to broadcast positive customer experiences across multiple channels.
Leadership within this solution sector varies depending on the specific criteria and viewpoints applied in evaluations. For instance, Capterra recognizes Bloomerang as a leading solution, whereas TrustRadius awards this distinction to Influitive.

What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!

Updated By Cuspera

Last updated: Jan 31, 2024

Popular Advocacy Marketing Software

Influitive

Customer Advocacy SaaS – Gamify, Engage and Reward

4.63

Read Reviews
Influitive Icon

Influitive

23.15
★★★★★
★★★★★
Customer Advocacy SaaS – Gamify, Engage and Reward

Influitive is an engagement and advocacy software used by the Product, Support, Marketing and Customer teams across organization to engage with the brands in the relevant space from anywhere. It is used to generate product feedback from detractors and give promoters opportunities to advocate.

Some of the primary features of this platform include Feedback Management, Campaign Management, Lead Management, Customer Advocacy, Referral Tracking & Management, Rewards Program, Gamification, Community Management, Reporting & Analytics and Social Engagement.

The engagement platform uses fun & interactive challenges to help the organizations connect with peers and customers alike. The online community is built by sending out the invite to the customers, partners and employees where they post reviews and complete challenges. Based on the activities, they earn points, badges, and move up the levels to redeem perks and privileges.

Influitive Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Advocacy management
Top Features : Gamification,Alerts: popups & Notifications,Feedback surveys

Vendor: Influitive

Founded: 2010

Company Size: 101-250

HQ Location: 111 Peter Street, 3rd Floor Toronto ON M5V 2H1

Financials: PRIVATE

Swagbucks

Web's most popular rewards program that gives Coupons, Paid Online Surveys and Free Gift Cards

3.83

Read Reviews
Swagbucks Icon

Swagbucks

19.13
★★★★★
★★★★★
Web's most popular rewards program that gives Coupons, Paid Online Surveys and Free Gift Cards

Swagbucks is a rewards program providing gift cards and cash rewards for online activity such as online shopping, browsing or answering surveys and so on.

Swagbucks offers points and exclusive deals and coupons for shopping online from specific dealers, for answering Surveys and polls and providing feedback and watching videos from specific playlists compiled by Swagbucks. Points are also awarded for signing up for new services or checking out new samples, or for searching the web using Yahoo search engine.

Swagbucks points can also be earned for playing games and making in-game purchases through specified partners. Swagbucks points are awarded for using the mobile app for making purchases or answering surveys or watching videos on the go.

Testimonials

Kim

Swagbucks Icon
Highlights
Top Processes : Loyalty management,Advertisement,Engagement management
Top Features : Feedback surveys,Gamification,Rewards

Vendor: Prodege LLC

Company Size: 101-250

HQ Location: 100 N Pacific Coast Highway, 8th Floor, El Segundo, California 90245, US

Financials: SERIES A

Submittable

Submission Management Software & Application Management ...

4.77

Read Reviews
Submittable Icon

Submittable

23.87
★★★★★
★★★★★
Submission Management Software & Application Management ...

Submittable is Submission Management Software. Submittable enables administrators to easily create, customize, and launch platforms to collect and review applications or submissions.

Submittable allows users to accept and curate content submissions for approval or rejection. The form builder provides a drag and drop interface to assist users in creating custom forms with personalized text fields, dropdowns, checkbox lists, logos, colour schemes and more. In order to provide additional personalization, Submittable provides a form logic tool which allows for a more nuanced submission form by automatically linking to specific questions based on previous answers. Once created, organizations can share forms on social media.

Submittable empowers reviewers to work together with ease. It is designed to create and launch a painless applicant experience. Submittable is simple enough for any team to adopt, but powerful enough to run any application process.

Testimonials

Dave Okamoto

Senior Marketing Manager

At&t

Submittable Icon
Highlights
Top Processes : Communication management,Sending & publishing communications,Collaboration
Top Features : Gamification,Contests/quizes,Personalization

Vendor: Submittable

Company Size: 101-250

HQ Location: Missoula, MT

Financials: SERIES C

PostBeyond

Employee Advocacy and Social Selling Platform

4.57

Read Reviews
PostBeyond Icon

PostBeyond

22.85
★★★★★
★★★★★
Employee Advocacy and Social Selling Platform

PostBeyond is an employee advocacy software, for employees to share approved content across their social networks.

It helps to create and deliver content for employees to share content on social media, which helps to increase their company's branding. The potential to influence among employees, track key KPIs through analytics dashboard, monitor sharing, improve engagement is possible, driving optimization of decisions for optimum results.

PostBeyond can also be integrated into marketing automation, CRM, email and employees communications. More engagement among employees is possible through gamification and reviewing the performance in team leader boards is possible to guide them in successful advocacy campaigns.

Testimonials

Julia Woodward

Content Marketing Manager

VTS

PostBeyond Icon
Highlights
Top Processes : Advocacy management,Content management,Social media management
Top Features : Personalization,Gamification,Leaderboards

Vendor: Postbeyond

Founded: 2014

Company Size: 11-50

HQ Location: 25 Adelaide Street E Suite 400 Toronto, Ontario M5C 3A1

Financials: SERIES A

GaggleAMP

Employee Advocacy Platform

4.46

Read Reviews
GaggleAMP Icon

GaggleAMP

22.31
★★★★★
★★★★★
Employee Advocacy Platform

GaggleAMP is an employee advocacy platform. Using this, companies can enable their employees and partners to share business content with their contacts.

This increases online engagement with potential prospects. It can be used as a social selling tool by sales team to share business content and engage customers and prospects. This can also used as employee engagement tool to share internal communication and fun activities. GaggleAMP allows segmentation of content based on employee group, region. Out of the box action set for employees to deal with online content.

Gamification support to increase employee engagement. GaggleAMP supports all major social networks.

Testimonials

Lauren Gitlin

Marketer Managing Social Media & Employee Advocacy

Cohn Reznick

GaggleAMP Icon
Highlights
Top Processes : Social media management,Advocacy management,Engagement management
Top Features : Personalization,Gamification,Dashboard

Vendor: GaggleAMP

Founded: 2010

Company Size: 11-50

HQ Location: 9450 SW Gemini Dr PMB 95302 Beaverton, OR, US

Financials: PRIVATE

DrumUp

Content Marketing & Social Media Management Tool

4.43

Read Reviews
DrumUp Icon

DrumUp

22.14
★★★★★
★★★★★
Content Marketing & Social Media Management Tool

DrumUp is a content marketing and news tracking platform that helps marketers and businesses spot trends and work with them in real-time. It is an intelligent content discovery engine integrated with a streamlined content curation, creation, and publishing platform.

DrumUp content recommendation engine uses machine learning and natural language processing to understand the content within its context and offer fresh, relevant content suggestions, even for micro-niches.

DrumUp lets users build personalized news streams and work with a streamlined platform to curate, create, and schedule content for the three major social media networks - Twitter, Facebook, and LinkedIn. It has features such as content library, queue calendar, slack integration, analytics, drum up employee advocacy platform, common edit / delete and URL shortener.

Testimonials

Neil Wilkins

Founder/Managing Director

Viper Marketing

DrumUp Icon
Highlights
Top Processes : Social media management,Content management,Scheduling post to social media
Top Features : Dashboard,Alerts: popups & Notifications,Personalization

Vendor: DrumUp

Company Size: 1-10

HQ Location: 5427 NW 132nd Ave, Portland, Oregon 97229, US

Financials: PRIVATE

Haiilo

Employee Communications and Advocacy Platform

4.60

Read Reviews
Haiilo Icon

Haiilo

22.98
★★★★★
★★★★★
Employee Communications and Advocacy Platform

Haiilo is the Employee Communications Platform that helps companies build their unique culture through the stories of their employees and empowers their workforce to be the best version of themselves anywhere at any time.

Testimonials



Maya Tsankova

Group Employer Branding Communications Manager

Coca-Cola HBC

Haiilo Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Content management
Top Features : Personalization,Gamification,Leaderboards

Vendor: Haiilo

Company Size: 201-500

Financials: SERIES B

EveryoneSocial

Employee Advocacy and Engagement Platform

4.48

Read Reviews
EveryoneSocial Icon

EveryoneSocial

22.39
★★★★★
★★★★★
Employee Advocacy and Engagement Platform

EveryoneSocial is employee advocacy platform. that can be used by sales, marketing, communication and HR teams of a company.

It helps company to build more pipeline, engage better with their customers/prospects close deals. It is a mobile first solution. It provides tools and content to sales team to connect with their buyers across social media and digital channels. Employees and Marketing team can share business content across their personal social network. EveryoneSocial provides social listening tools using which you can monitor people, companies, social posts, press announcements.

EveryoneSocial is built inside of Salesforce. It is natively integrated with social networks.

Testimonials

Bernie Borges

CMO

Vengreso

EveryoneSocial Icon
Highlights
Top Processes : Content management,Social media management,Advocacy management
Top Features : Personalization,Gamification,Leaderboards

Vendor: Everyonesocial

Founded: 2013

Company Size: 11-50

HQ Location: 136 Main St., Suite 610, Salt Lake City, Utah 84101, US

Financials: PRIVATE

Sociabble

The Employee Communications and Advocacy Platform

4.67

Read Reviews
Sociabble Icon

Sociabble

23.36
★★★★★
★★★★★
The Employee Communications and Advocacy Platform

Sociabble is an enterprise-level social media solution for employee communications and advocacy, social selling and Brand advocacy. It is the robust and best fit especially for global financial services with multilingual social network requirements. It digitally empowers a large and diverse group of users to stay connected through alerts and notifications on mobile devices.

Sociabble boosts employee productivity and level of engagement, recruitment opportunities and employer branding through seller’s social media influence. Sociabble centralizes and drives all internal channels and social networks on a single interface.

Sociabble as an engagement platform provides a full set of gamification features like campaigns, leaderboards, challenges, quizzes, and polls. It provides support for content creation, curation, and aggregation for both third-party and user-generated content.

Testimonials

Nicolas Sutter

Brand Content Manager

Adecco Group France

Sociabble Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Advocacy management
Top Features : Gamification,Personalization,Alerts: popups & Notifications

Vendor: Sociabble

Company Size: 11-50

HQ Location: 22 Rue Chapon, Paris, IdF 75003, FR

Financials: PRIVATE

BrandChamp

All-in-one brand ambassador management software

4.17

Read Reviews
BrandChamp Icon

BrandChamp

20.83
★★★★★
★★★★★
All-in-one brand ambassador management software

Brandchamp is a brand ambassador software platform that provides ambassador marketing programs to drive growth and revenue. It is suited for any internet-based program to build, manage and scale marketing activities with customers and ambassadors.

It features Brand Ambassador Software, Ambassador Referral Sales tracking, Influencer Management, E-commerce integration, Social integration, Customer success, Analytics & Reporting, E-mail marketing, User Management, Segment and Fraud protection.

It allows to track ambassador referral sales and automatically assign commissions. It supports to create marketing activities for brand ambassadors to complete. It provides analytics and reports on ambassador marketing campaigns and participants.

Testimonials

Colleen Johnson

Brand Marketing Manager

Blendjet

BrandChamp Icon
Highlights
Top Processes : Loyalty management,Social media management,Engagement management
Top Features : Gamification,Rewards,Personalization

Vendor: BrandChamp

Company Size: 1-10

HQ Location: 78 Bonham Strand,, 25/F, Sheung Wan, Hong Kong 000000, HK

Financials: PRE-SEED

Show More

What is Advocacy Marketing?

Advocacy Marketing

Advocacy marketing is the process of leveraging the customer-speak to power your new customer acquisition. Advocacy marketing requires first that you have happy customers, then they help you gain market share.

Advocacy Marketing is about getting your most enthusiastic existing customers to talk about and evangelize your company and its products. Referral marketing is about positive peer to peer influence that can be brought about by your current customers on potential new customers. Thus, Advocacy marketing works at a group level – and meant to scale for the brand, referral marketing works at a personal level. As you can see, these two types of marketing go hand in hand and can’t be cleanly separated.

One of the best examples of Advocacy marketing is how Apple used the photos shot on the iPhone by its customers on billboards, public transit as a way to evangelize the iPhone camera capabilities.Apple handpicking 70 odd photos out of thousands submitted from 24 countries for their advertisement campaign is Advocacy marketing.

Traditionally, advocacy marketing focused on case studies and testimonials. In the new world, order, vlogs, videos, blogs all come into play.

How does one recruit an advocate? Of course, one would have to ask – ask a satisfied customer. It will significantly help if it is fun to advocate your brand, not a tedious affair.

Along with gaining advocates who are ready to champion your cause, you should also ensure that you can make the advocacy visible where it makes sense – on your product, a website, your social media page, so on.

Finally, it is essential to acknowledge and recognize your advocates.

Advocacy marketing works because one gets to hear the message from different sources. The more people advocate you, the newer potential customers are likely to trust the recommendation.

Another reason for advocacy marketing to work is the fact that when one is not a subject matter expert can’t make a choice based on their own knowledge, one tends to seek out opinions.

Here are some great examples that you would want to look up to gain more understanding:

  • #tweetacoffee campaign by Starbucks
  • KBC’s campaign on using WhatsApp to interact with the bank
  • Tesla’s referral program
  • “Shot on iPhone” campaign by Apple

That has shifted a lot with social media and with the idea of applying gamification to allow companies to thank, reward, and recognize customers for doing things for them

L R

Laura Ramos

Vice President and Principal Analyst, Forrester

Employee Advocacy

Employee advocacy is a type of Advocacy Marketing. Employees know the business and products. In other words, they have inside knowledge. Customers seeking insights perceive this inside knowledge as valuable.

The bulk of employee advocacy happens on social media, and there are now efforts to organize and channel the same.

As in the case of a customer advocacy program, this type of advocacy requires guidelines, support, rewards, so on.

“Content shared by employees receives 8x more engagement than content shared by brand channels” per Social Media Today

“Leads developed through employee social marketing convert 7x more frequently than other leads.” per Marketing Advisory Network

Finally, we can say that ad clutter and the emergence of influential social media have led to the strengthening of the advocacy marketing position. Advocacy marketing avoids ad clutter and is able to reach the target audience. The pervasive use of social media led to an entirely new focus for advocacy – Social Media Advocacy.

Social Media Advocacy

Advocacy marketing used to be about testimonials, so on. Now, with the all-pervasive social media, “Social Media Advocacy” has gained a significant edge. Social Media Advocacy is simply about leveraging customers that are delighted with your product, on social media. With Social Media Advocacy, you would add a qualifying criterion of social media presence while selecting the advocates. In social media advocacy, you not only need to be good at advocacy marketing but have a nuanced understanding of working the social media. However, having a strong social media presence for the brand is a prerequisite for social media advocacy.

You would need to assess which regulations, if any, apply to Social Media Advocacy. As an example, healthcare has one of the most complex regulations in place. HIPAA has stringent rules on how health-based companies should operate in the digital world.

Other regulatory bodies that we recommend you consider are:

  • FTC (the Federal Trade Commission) - Make all reasonable efforts to know what endorsed partners and advocates are saying about your brand
  • FINRA (the Financial Industry Regulatory Authority)
  • The Office for Civil Rights (HIPAA)
  • SEC (the Securities and Exchange Commission) - Maintain all social communication records

Benefits of Advocacy Marketing

What is the objective of the advocacy program?

  • If it is a short-term objective (as an example, a new product launch) of quickly creating awareness, then solutions such as a Celebrity Endorsement work well.
  • If the objective has a longer-term horizon such as sustained customer acquisition, then an advocacy program best fits the bill, but it does take more effort to build.
Benefits of Advocacy Marketing

Your best advocates are those who genuinely love your offering. While you should have rewards and recognition for your advocates, their advocacy shouldn’t be paid endorsements.

Advocacy marketing helps validate the brand, building trust that the brand delivers to its promises. Advocacy marketing thus effectively helps create trusted channels for your potential customers.

UGC (user-generated content) can help drive more brand engagement. Advocacy marketing will then automatically help increase brand engagement as it relies on UGC by the advocates.

Advocacy marketing has been benchmarked to reduce customer acquisition costs.

There is a less well-known benefit of advocacy marketing that increases brand loyalty among your most ardent customers – perhaps because of their increased engagement with the brand.

Advocacy marketing has a role in improving the customer experience as it involves active engagement with the customers and their profiles. Different teams in the company can use this data.

In a B2B context, advocates share best practices and thereby help create a customer community. With the pervasive use of social media for customer support, this sharing practice is highly beneficial to your customer base.

MVP customer program has more than 180 advocates contributing roughly 80 percent of community content and answering more than 35 percent of online forum questions.

S

Salesforce.com

Salesforce.com

Advocacy marketing can’t help a bad product gain market share. However, when the product has a differentiated value proposition or a new introduction, advocacy marketing can give that product a good marketing boost.

How does Advocacy Marketing Software help?

Advocacy marketing software can help you find an advocate from among your loyal customer base, and engage with them. It can also segment them so you can personalize your approach to the advocates.

The software will also serve as a repository of all the social and online proof that is now available for your organizational use.

Companies are struggling to actually measure brand advocacy in the market and to demonstrate its impact. For that reason, the Boston Consulting Group created a tool called the Brand Advocacy Index (BAI), which measures brand advocacy with precision, displays a strong correlation with top-line growth, and helps companies identify actionable steps to take to improve brand advocacy.

L B

Leah Bury

The product will also be a way to increase customer engagement with your brand. This engagement, for instance, can make your product more customer-centric.

It will also help manage and drive community-driven discussions. (A right solution will have support for many different advocacy channels from Facebook to blog posts).

It will also help with campaign management - creation, promotion, dissemination, and tracking.

Some of the advanced software has gamification built in to make the advocacy a fun engagement. Rewards fulfillment is also part of such software solutions.

The software solutions typically focus either on customer-led advocacy or employee-led advocacy.

Which are the industries and users that benefit Advocacy Marketing Software?

Marketing or advocacy teams in a wide range of industries use an Advocacy marketing software.

Advocacy as a medium is widely used in influencing government policies, as well as in charitable fund-raising.

How to Choose Right Advocacy Marketing Software

While searching for the Advocacy Marketing Software, you need to upfront factor in

  • Ability to customize workflows, access control, recruitment and registration of advocates
  • Information sharing portal
  • Need for simultaneous campaigns with different goals/segments, so on.
  • Reward management
  • Types of Advocates (Employees, Customers, Partners)
  • Advocacy channels supported

One critical dimension, often ignored, is the volume and velocity side of advocacy marketing. How many messages? How frequently does the messaging happen? How many advocates? How regularly does the list of advocates change? You need to factor how these will change over time, as it will determine the scale that needs to be handled by the product.

Please consider the social media advocacy dimensions discussed earlier in the document

Integrations with your existing software stack in another vital consideration – reward fulfillment platforms, marketing automation, content management system, so on.

It is essential to evaluate whether the particular advocacy marketing software has any vertical, geo, or other kind of a focus that makes it more suitable for your needs. Advocates typically have a narrow vertical, geo, market (mid-market vs. enterprise vs. small) profile. Your chosen solution should be able to help you select these advocates based on this dimension.

There is also the distinction on whether the software will be on the cloud or on-premises.

Finally, evaluate whether the benefits of AI in the selected software provide excellent ROI.

Some of the well-known players in Advocacy marketing are Ambassify, GaggleAMP, Influitive AdvocateHub, Hootsuite, Bambu by Sprout Social, Swagbucks, so on

Challenges in Deploying an Advocacy Marketing Software Solution

  • Keeping the Personal Element intact is a crucial challenge as you grow your advocacy marketing. Building a relationship with each of the advocates, personalizing them can make a big difference to the success of the program.
  • If you are running an employee advocacy program:
  • Getting them to think that they co-own advocacy marketing is a big step and requires change management.
  • Employees also fear making missteps. A program that provides support to the employees in such a dilemma will help employees participate more readily.
  • Employees are not always aware of the regulatory requirements. You will want to decide if you need some sort of curation of the employee published content.
  • Identifying the right advocates is not easy. Some known approaches to determining the advocates are:
  • Mining the social media data for your brand to see if you can find the ambassadors.
  • Run a marketing campaign to help surface the brand advocates. (Starbucks did this with their #tweetacoffee campaign)

Advances in Advocacy Marketing

Marketing is increasingly more about a conversation than broadcasting. Advocacy programs fall right in place from that perspective, especially when you listen to the feedback coming from the advocacy channels.

Advocacy Marketing and AI

AI-based tools are emerging to mine and identify possible brand ambassadors from the wealth of online data, including social media. This effort involves identifying the right kind of profiles and what the customers think about the brand, so on. This approach also seems to eliminate fraudulent participants. (In influencer marketing, brand affinity and content analysis are already part of AI-based solutions).

ROI for Advocacy Marketing

Return on Word of Mouth says that the report found that “Word of mouth drives $6 trillion of annual consumer spending and is responsible for an average of 13 percent of sales!

B F

Brad Fay

COO, Keller Fay Group

App Data Room reports that a 12% increase in advocacy generates a 200% increase in revenue growth rate.

Customers referred by other customers have a 37% higher retention rate. (Source: Deloitte)

“Robust advocacy-marketing programs are achieving significant revenue gains—10 to 20 percent for established products and up to 100 percent for new products”, according to BCG's research

Which of these 77 Advocacy Marketing software fit your needs?

wyz, your personal AI advisor

Get AI-generated right fit software based on peer experience in just a minute.

77 Advocacy Marketing Software

Influitive

Customer Advocacy SaaS – Gamify, Engage and Reward

4.63

Read Reviews
Influitive Icon

Influitive

4.63
★★★★★
★★★★★
Customer Advocacy SaaS – Gamify, Engage and Reward

Influitive is an engagement and advocacy software used by the Product, Support, Marketing and Customer teams across organization to engage with the brands in the relevant space from anywhere. It is used to generate product feedback from detractors and give promoters opportunities to advocate.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advocacy management
Top Features : Gamification,Alerts: popups & Notifications,Feedback surveys
Influitive Icon

Vendor: Influitive

Founded: 2010

Company Size: 101-250

HQ Location: 111 Peter Street, 3rd Floor Toronto ON M5V 2H1

Financials: PRIVATE

Swagbucks

Web's most popular rewards program that gives Coupons, Paid Online Surveys and Free Gift Cards

3.83

Read Reviews
Swagbucks Icon

Swagbucks

3.83
★★★★★
★★★★★
Web's most popular rewards program that gives Coupons, Paid Online Surveys and Free Gift Cards

Swagbucks is a rewards program providing gift cards and cash rewards for online activity such as online shopping, browsing or answering surveys and so on.

Highlights
Top Business Usecases : Loyalty management,Advertisement,Engagement management
Top Features : Feedback surveys,Gamification,Rewards
Swagbucks Icon

Vendor: Prodege LLC

Company Size: 101-250

HQ Location: 100 N Pacific Coast Highway, 8th Floor, El Segundo, California 90245, US

Financials: SERIES A

Submittable

Submission Management Software & Application Management ...

4.77

Read Reviews
Submittable Icon

Submittable

4.77
★★★★★
★★★★★
Submission Management Software & Application Management ...

Submittable is Submission Management Software. Submittable enables administrators to easily create, customize, and launch platforms to collect and review applications or submissions.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Collaboration
Top Features : Gamification,Contests/quizes,Personalization
Submittable Icon

Vendor: Submittable

Company Size: 101-250

HQ Location: Missoula, MT

Financials: SERIES C

PostBeyond

Employee Advocacy and Social Selling Platform

4.57

Read Reviews
PostBeyond Icon

PostBeyond

4.57
★★★★★
★★★★★
Employee Advocacy and Social Selling Platform

PostBeyond is an employee advocacy software, for employees to share approved content across their social networks.

Highlights
Top Business Usecases : Advocacy management,Content management,Social media management
Top Features : Personalization,Gamification,Leaderboards
PostBeyond Icon

Vendor: Postbeyond

Founded: 2014

Company Size: 11-50

HQ Location: 25 Adelaide Street E Suite 400 Toronto, Ontario M5C 3A1

Financials: SERIES A

GaggleAMP

Employee Advocacy Platform

4.46

Read Reviews
GaggleAMP Icon

GaggleAMP

4.46
★★★★★
★★★★★
Employee Advocacy Platform

GaggleAMP is an employee advocacy platform. Using this, companies can enable their employees and partners to share business content with their contacts.

Highlights
Top Business Usecases : Social media management,Advocacy management,Engagement management
Top Features : Personalization,Gamification,Dashboard
GaggleAMP Icon

Vendor: GaggleAMP

Founded: 2010

Company Size: 11-50

HQ Location: 9450 SW Gemini Dr PMB 95302 Beaverton, OR, US

Financials: PRIVATE

DrumUp

Content Marketing & Social Media Management Tool

4.43

Read Reviews
DrumUp Icon

DrumUp

4.43
★★★★★
★★★★★
Content Marketing & Social Media Management Tool

DrumUp is a content marketing and news tracking platform that helps marketers and businesses spot trends and work with them in real-time. It is an intelligent content discovery engine integrated with a streamlined content curation, creation, and publishing platform.

Highlights
Top Business Usecases : Social media management,Content management,Scheduling post to social media
Top Features : Dashboard,Alerts: popups & Notifications,Personalization
DrumUp Icon

Vendor: DrumUp

Company Size: 1-10

HQ Location: 5427 NW 132nd Ave, Portland, Oregon 97229, US

Financials: PRIVATE

Salsa Engage

Fundraising, Marketing, Advocacy Platform

3.90

Read Reviews
Salsa Engage Icon

Salsa Engage

3.90
★★★★★
★★★★★
Fundraising, Marketing, Advocacy Platform
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Social media management
Top Features : Personalization,Templates,Dashboard
Salsa Engage Icon

Vendor: Salsa Labs

Company Size: 51-100

HQ Location: 10475 Perry Highway, 301, Wexford, PA 15090, US

Financials: M&A

Haiilo

Employee Communications and Advocacy Platform

4.60

Read Reviews
Haiilo Icon

Haiilo

4.60
★★★★★
★★★★★
Employee Communications and Advocacy Platform

Haiilo is the Employee Communications Platform that helps companies build their unique culture through the stories of their employees and empowers their workforce to be the best version of themselves anywhere at any time.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Content management
Top Features : Personalization,Gamification,Leaderboards
Haiilo Icon

Vendor: Haiilo

Company Size: 201-500

Financials: SERIES B

EveryoneSocial

Employee Advocacy and Engagement Platform

4.48

Read Reviews
EveryoneSocial Icon

EveryoneSocial

4.48
★★★★★
★★★★★
Employee Advocacy and Engagement Platform

EveryoneSocial is employee advocacy platform. that can be used by sales, marketing, communication and HR teams of a company.

Highlights
Top Business Usecases : Content management,Social media management,Advocacy management
Top Features : Personalization,Gamification,Leaderboards
EveryoneSocial Icon

Vendor: Everyonesocial

Founded: 2013

Company Size: 11-50

HQ Location: 136 Main St., Suite 610, Salt Lake City, Utah 84101, US

Financials: PRIVATE

Sociabble

The Employee Communications and Advocacy Platform

4.67

Read Reviews
Sociabble Icon

Sociabble

4.67
★★★★★
★★★★★
The Employee Communications and Advocacy Platform

Sociabble is an enterprise-level social media solution for employee communications and advocacy, social selling and Brand advocacy. It is the robust and best fit especially for global financial services with multilingual social network requirements. It digitally empowers a large and diverse group of users to stay connected through alerts and notifications on mobile devices.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advocacy management
Top Features : Gamification,Personalization,Alerts: popups & Notifications
Sociabble Icon

Vendor: Sociabble

Company Size: 11-50

HQ Location: 22 Rue Chapon, Paris, IdF 75003, FR

Financials: PRIVATE

OpenWater

Application and Review Software - OpenWater

4.63

Read Reviews
OpenWater Icon

OpenWater

4.63
★★★★★
★★★★★
Application and Review Software - OpenWater
Highlights
Top Business Usecases : Social media management,Social media analytics,Engagement management
Top Features : Dashboard,Templates,Personalization
OpenWater Icon

Vendor: OpenWater

Company Size: 11-50

HQ Location: 4401 Fairfax Dr, Arlington, Virginia US

Financials: PRIVATE

BrandChamp

All-in-one brand ambassador management software

4.17

Read Reviews
BrandChamp Icon

BrandChamp

4.17
★★★★★
★★★★★
All-in-one brand ambassador management software

Brandchamp is a brand ambassador software platform that provides ambassador marketing programs to drive growth and revenue. It is suited for any internet-based program to build, manage and scale marketing activities with customers and ambassadors.

Highlights
Top Business Usecases : Loyalty management,Social media management,Engagement management
Top Features : Gamification,Rewards,Personalization
BrandChamp Icon

Vendor: BrandChamp

Company Size: 1-10

HQ Location: 78 Bonham Strand,, 25/F, Sheung Wan, Hong Kong 000000, HK

Financials: PRE-SEED

NiceJob

Get More Reviews, Build a Great Reputation.

4.83

Read Reviews
NiceJob Icon

NiceJob

4.83
★★★★★
★★★★★
Get More Reviews, Build a Great Reputation.

NiceJob a reputation management tool is the easiest way to get more reviews and build a reputation. It creates social media buzz, improves SEO, and win more sales. It helps to acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Rating and review management,Social media management,Engagement management
Top Features : SEO,Templates,Widgets
NiceJob Icon

Vendor: NiceJob

Company Size: 11-50

HQ Location: 309 W Cordova St, Vancouver, British Columbia CA

Financials: PRIVATE

XMPie

Multichannel and VDP Marketing Software

4.59

Read Reviews
XMPie Icon

XMPie

4.59
★★★★★
★★★★★
Multichannel and VDP Marketing Software

XMPie is a leading provider of software for cross-media, variable data one-to-one marketing, and offers solutions to help businesses create and manage highly effective direct marketing and cross-media campaigns. It helps to scale best practices, build brand awareness and improve ROI.

Highlights
Top Business Usecases : Workflow management,Loyalty management,Campaign management
Top Features : Personalization,Gamification,Rewards
XMPie Icon

Vendor: Xerox

Company Size: 10001+

HQ Location: 201 Merritt 7, Norwalk, CT 06851, US

Financials: M&A

Tapfiliate

Affiliate Tracking Software

4.57

Read Reviews
Tapfiliate Icon

Tapfiliate

4.57
★★★★★
★★★★★
Affiliate Tracking Software

Tapfiliate is a cloud-based software that enables to create, track and optimize your affiliate marketing and referral programs. It is suited for any internet-based business to set up affiliate marketing, recruit affiliates and reward them to boost sales.

Highlights
Top Business Usecases : Social media management,Referral management,Scheduling post to social media
Top Features : Dashboard,Personalization,Rewards
Tapfiliate Icon

Vendor: Tapfiliate

Founded: 2014

Company Size: 1-10

HQ Location: Rapenburgerstraat 173 Amsterdam, Netherlands

Financials: PRIVATE

Higher Logic Online Community

Engagement tool for an ongoing, meaningful interaction with customers, members, and employees

4.51

Read Reviews
Higher Logic Online Community Icon

Higher Logic Online Community

4.51
★★★★★
★★★★★
Engagement tool for an ongoing, meaningful interaction with customers, members, and employees

Higher Logic is an ongoing, meaningful interaction with the customers, members, and employees is the foundation for the shared success. It engages the entire audience across every stage of their journey with the powerful online community solution, built for and aligned to the goals.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Collaboration
Top Features : Personalization,Ticketing,Microsites
Higher Logic Online Community Icon

Vendor: Higher Logic

Company Size: 251-500

HQ Location: 1919 North Lynn Street, Suite 500 Arlington, VA 22209

Financials: PRIVATE

Yotpo

eCommerce Marketing Platform to Accelerate Growth

4.48

Read Reviews
Yotpo Icon

Yotpo

4.48
★★★★★
★★★★★
eCommerce Marketing Platform to Accelerate Growth

Yotpo is a user-generated content marketing platform that provides advanced solutions for building brand value, customer experience, visual marketing, loyalty and referrals. It is suited for e-commerce marketers looking to accelerate growth by enabling advocacy and maximizing customer lifetime value.

Highlights
Top Business Usecases : Advertisement,Engagement management,Social media management
Top Features : Widgets,Personalization,Landing page
Yotpo Icon

Vendor: Yotpo

Founded: 2011

Company Size: 251-500

HQ Location: 33 West 19th Street, 5th floor, New York City, NY 10011, USA

Financials: SERIES D

Oktopost

B2B Social Media Management Platform

4.44

Read Reviews
Oktopost Icon

Oktopost

4.44
★★★★★
★★★★★
B2B Social Media Management Platform

Oktopost is the social media management platform suited for B2B enterprises to manage, monitor and measure all company's social media activities to achieve marketing goals.

Highlights
Top Business Usecases : Social media management,Engagement management,Engaging and following up
Top Features : Dashboard,Personalization,Gamification
Oktopost Icon

Vendor: Oktopost

Founded: 2013

Company Size: 1-10

HQ Location: 34 Tuval St, Ramat Gan, 5252244, IL

Financials: SEED

smile.io

Loyalty programs for small businesses

4.42

Read Reviews
smile.io Icon

smile.io

4.42
★★★★★
★★★★★
Loyalty programs for small businesses

Smile is an easy to use loyalty & reward program that helps to increase customer retention and boost customer engagement for small businesses.

Highlights
Top Business Usecases : Loyalty management,Engagement management,Engaging and following up
Top Features : Rewards,Gamification,Personalization
smile.io Icon

Vendor: Smile.io

HQ Location: 305 King St. W, Suite 200, Kitchener, ON N2G 1B9, CA

Frontline Selling

Sales prospecting tools to help B2B organizations effectively engage their buyers and create more quality sales engagement opportunities

4.40

Read Reviews
Frontline Selling Icon

Frontline Selling

4.40
★★★★★
★★★★★
Sales prospecting tools to help B2B organizations effectively engage their buyers and create more quality sales engagement opportunities

Frontline Selling provides sales prospecting software to help B2B organizations to effectively engage their buyers and create quality sales opportunities. It is designed for the sales team to create high-quality conversations and engage in effective activity that drives outcome.

Highlights
Top Business Usecases : Content management,Engaging and following up,Engagement management
Top Features : Personalization
Frontline Selling Icon

Vendor: Frontline Selling

Founded: 2001

Company Size: 101-250

HQ Location: 6505 Shiloh Road, 3rd Floor Alpharetta, GA 30005

Financials: PRIVATE

Buyapowa Referral Programs

Referral and Advocate Marketing Programs

4.38

Read Reviews
Buyapowa Referral Programs Icon

Buyapowa Referral Programs

4.38
★★★★★
★★★★★
Referral and Advocate Marketing Programs

Buyapowa is a refer-a-friend marketing platform turbo-charging customer acquisition for leading brands and retailers. It helps to increase sales and revenue and increase customer lifetime value.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Sales incentive management
Top Features : Gamification,Rewards
Buyapowa Referral Programs Icon

Vendor: Buyapowa

Company Size: 11-50

HQ Location: 3 The Glass House Royal Oak Yard London United Kingdom SE1 3GE

Financials: SERIES A

Chirpify

Engagement Loyalty Platform to listen, respond, and reward your audience in real-time at scale

4.37

Read Reviews
Chirpify Icon

Chirpify

4.37
★★★★★
★★★★★
Engagement Loyalty Platform to listen, respond, and reward your audience in real-time at scale

Chirpify is an engagement loyalty platform used by marketers to perform complex marketing automation, to deliver the right message, reward, and content, to the right person. It helps to improve brand engagement and improve digital and social presence.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Loyalty management
Top Features : Gamification,Rewards,Personalization
Chirpify Icon

Vendor: Chirpify

Company Size: 11-50

HQ Location: 317 SW Alder St., Portland, Oregon 97204, US

Financials: SERIES A

Act-On

An automated Growth Marketing Platform

4.36

Read Reviews
Act-On Icon

Act-On

4.36
★★★★★
★★★★★
An automated Growth Marketing Platform

Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)

Highlights
Top Business Usecases : Communication management,Engagement management,Engaging and following up
Top Features : Automation,Landing page,Templates
Act-On Icon

Vendor: Act-on

Founded: 2005

Company Size: 251-500

HQ Location: 121 SW Morrison St. Suite 1600 Portland, OR 97204

Financials: PRIVATE

Gremlin Social

Social Media Management and Compliance Software for Banks | Gremlin Social

4.30

Read Reviews
Gremlin Social Icon

Gremlin Social

4.30
★★★★★
★★★★★
Social Media Management and Compliance Software for Banks | Gremlin Social

Gremlin Social a social media management software enables banks to compliantly engage with customers on social media, build deeper relationships with their communities, and close more deals. It helps to improve ROI and digital and social presence.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Personalization,Dashboard
Gremlin Social Icon

Vendor: Gremlin Social

Company Size: 11-50

HQ Location: 1006 Olive St, St Louis, Missouri 63101, US

Financials: SERIES A