Zoho Marketing Automation Overview

Zoho-marketing-automation empowers businesses to create targeted, engaging campaigns across channels. Results can be seen by trying the software today.

Use Cases

Customers recommend Engagement Management, Drip Marketing, Personalized Marketing, as the business use cases that they have been most satisfied with while using Zoho Marketing Automation.

Other use cases:

  • Lead Nurturing
  • Conversion Management
  • Campaign Management
  • Generation Of New Leads
  • Lead Management
  • Channel Marketing
  • Lead Qualification: Behavioural
See all use cases See less use cases

Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Zoho Marketing Automation.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
See all business priorities See less business priorities

Zoho Marketing Automation Use-Cases and Business Priorities: Customer Satisfaction Data

Zoho Marketing Automation works with different mediums / channels such as Omnichannel. Social Media. Promotions etc.

Zoho Marketing Automation's features include Personalization, Feedback Surveys, and Dashboard. and Zoho Marketing Automation support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Zoho Marketing Automation analytics capabilities include Custom Reports, and Analytics.

Reviews

"I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space." - Frances Blackie

Peer review evidence (same sources as the product rating summary)

"...It also allows marketers to create personalized journeys for prospects based on their different intermediate responses to the campaigns that engage them...." Zoho s new marketing platform ties together orchestration and planning with marketing execution across channels
"I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space." https://www.zoho.com/marketingautomation/customers.html
"...This way we could push the Leads into Zoho MarketingHub and set them on a personalized marketing automation journey built for lead nurturing...." How I integrated WooCommerce and LifterLMS with Zoho CRM

Zoho Marketing Automation, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zoho Marketing Automation

Top Industries

  • Information Technology and Services
  • Health, Wellness and Fitness

Popular in

Zoho Marketing Automation is popular in Information Technology And Services, and Health, Wellness And Fitness, and is widely used by

Zoho Marketing Automation Customer wins, Customer success stories, Case studies

What solutions does Zoho Marketing Automation provide for Engagement Management?

Why is Zoho Marketing Automation the best choice for Personalized Marketing?

How can Zoho Marketing Automation enhance your Lead Nurturing process?

What solutions does Zoho Marketing Automation provide for Conversion Management?

27 buyers and buying teams have used Cuspera to assess how well Zoho Marketing Automation solved their Marketing Automation needs. Cuspera uses 115 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Zoho Marketing Automation testimonial

Frances Blackie

Managing Director

FWRD

I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
Zoho Marketing Automation testimonial

Christopher Krefft

Director of Sales and Marketing

The Sauna & Steam Centre

Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
Zoho Marketing Automation testimonial

Adrienne Craighead

Marketing Advisor

TorchBearer Business Growth Advisor

I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
CUSTOMERS TESTIMONIALS
Zoho Marketing Automation testimonial

Frances Blackie

Managing Director

FWRD

I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
Zoho Marketing Automation testimonial

Christopher Krefft

Director of Sales and Marketing

The Sauna & Steam Centre

Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
Zoho Marketing Automation testimonial

Adrienne Craighead

Marketing Advisor

TorchBearer Business Growth Advisor

I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
 

Tata Consultancy Services (TCS) - IT Services - Very Large

TCS to Deploy Zoho’s ManageEngine ITOps in Sovereign Cloud Platform

Mumbai, India

Tata Consultancy Services (TCS) will deploy Zoho's ManageEngine solutions on its SovereignSecure Cloud platform. This partnership targets government and private enterprises in India, focusing on mana...ging cloud and AI workloads while ensuring data sovereignty. ManageEngine's tools will enhance TCS's ability to offer secure cloud services, supporting India's AI-driven transformation.

Read on →
 

Nigerian businesses - Various - Medium

Zoho brings AI to Nigeria’s tax and accounting challenge

Nigeria

Zoho launched a Nigeria-specific version of Zoho Books, integrating AI to automate tax compliance and financial management for Nigerian businesses. The platform addresses local VAT, withholding tax, ...and e-invoicing, aiming to streamline operations and reduce costs. Zoho targets medium-sized enterprises, promoting AI adoption to enhance productivity and compliance.

Read on →
 

Motilal Oswal Financial Services Ltd. - Financial Services - Large

Zoho Powers Enterprise Operations and Data Transformation at Motilal Oswal Financial Services

Mumbai, India

Zoho's unified enterprise platform has been deployed by Motilal Oswal Financial Services Ltd. to modernize its operations across 15 business verticals. The platform integrates Zoho CRM Plus, Zoho Dat...aPrep, Zoho Desk, Zoho Cliq, and Zoho Directory, enabling a consistent Customer 360 view for over 10,000 users. This deployment enhances customer engagement and data transformation, processing over 1 billion rows of customer data monthly.

Read on →
 

Zarthi - Information Technology And Services - Small

India

Zoho Desk helped Zarthi, a cloud management company, resolve 33,590 tickets in one department. The team adopted Zoho Desk twice as fast as previous solutions. Automations and integrations with Twilio..., Zoho Analytics, and Zoho CRM improved ticket routing and performance tracking. Real-time dashboards and mobile access boosted collaboration and agent productivity. Zarthi saw faster response times and higher customer satisfaction rates.

 

Specialized Packaging Group (SPG) - Manufacturing - Large

Chicago, USA

Zoho One helped SPG unify 143 users across 30 manufacturing sites. Before Zoho, each site managed sales and customer data separately, causing duplicated work and no clear view of business performance.... With Zoho One, SPG standardized sales processes, integrated CRM with project management, and enabled real-time data sharing. Leadership now uses analytics to spot new market opportunities and track why deals are won or lost. SPG moved from siloed operations to a single, data-driven organization.

 

Shiji Group - Hospitality - Very Large

Beijing, China

Shiji Group used Zoho Desk to support its global expansion. The company needed a scalable ticketing system for its hospitality technology business. Zoho Desk was chosen for its usability, fast implem...entation, and custom features. Shiji integrated Zoho Desk with Zoho CRM, Analytics, and other tools. The solution enabled automation, multi-channel support, and custom workflows. Shiji now resolves customer tickets quickly and manages performance with Zoho Desk metrics.

Simplifying Marketing with the Next-Gen Marketing Automation Software

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Peers used Zoho Marketing Automation for engagement management and drip marketing

Zoho Marketing Automation Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.78/5 ★

Read Reviews (17)
Analytics

4.60/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.78/5 ★

Read Reviews (17)
Analytics

4.60/5 ★

Read Reviews (8)

Zoho Marketing Automation Integrations

Zoho Marketing Automation integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Few API Integrations for Zoho Marketing Automation

Software Failure Risk Guidance

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for Zoho Marketing Automation

Top Failure Risks for Zoho Marketing Automation

Zoho Corporation Pvt. Ltd News

Product

UK tax compliance with Zoho Books

Zoho Books enhances its UK edition with comprehensive tax compliance capabilities, integrating directly with HMRC's APIs. It supports various tax filing requirements, including VAT, income tax, self-assessment, corporation tax, and CIS filings. The software offers features like digital recordkeeping, automated tracking, and accountant workflows, ensuring streamlined compliance for UK businesses. Zoho Books is accredited by ICB and ICAEW for its robust security and functionality.

Product

App Spotlight: TDS 26AS Reconciliation for Zoho Books

Zoho has introduced the TDS 26AS Reconciliation extension for Zoho Books, automating the reconciliation of 26AS/Form 168 with company books. This integration allows businesses to flag mismatches, automate data syncing, and save over 40 hours per quarter on manual reconciliation, enhancing tax filing accuracy and efficiency.

Product

Pro Tips: 5 ways to simplify 26AS/Form 168 reconciliation in Zoho Books

Zoho Books integrates with Cappitall Want Network for seamless 26AS/Form 168 reconciliation, enhancing tax compliance and reducing manual errors. This integration automates transaction matching, allowing finance teams to focus on exceptions, ensuring smooth ITR filing.

Partnership

Avinashilingam Institute and Zoho Corporation Sign MoU - Afternoonnews

Zoho Corporation and Avinashilingam Institute signed an MoU to enhance academia-industry collaboration. The partnership aims to integrate academic learning with industry practices, offering students professional exposure and opportunities for knowledge exchange. This initiative will focus on learning, innovation, and capability building, strengthening the connection between academic and industry engagement.

Zoho Corporation Pvt. Ltd Profile

Company Website

https://www.zoho.com/

Year Founded

1996

HQ Location

4141 Hacienda Drive, Pleasanton, California 94588, USA

Employees

1001-5000

Social

Financials

PRIVATE