Zoho Marketing Automation Overview

Zoho-marketing-automation empowers businesses to create targeted, engaging campaigns across channels. Results can be seen by trying the software today.

Use Cases

Customers recommend Engagement Management, Drip Marketing, Personalized Marketing, as the business use cases that they have been most satisfied with while using Zoho Marketing Automation.

Other use cases:

  • Lead Nurturing
  • Conversion Management
  • Campaign Management
  • Generation Of New Leads
  • Lead Management
  • Channel Marketing
  • Lead Qualification: Behavioural
See all use cases See less use cases

Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Zoho Marketing Automation.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
See all business priorities See less business priorities

Zoho Marketing Automation Use-Cases and Business Priorities: Customer Satisfaction Data

Zoho Marketing Automation works with different mediums / channels such as Omnichannel. Social Media. Promotions etc.

Zoho Marketing Automation's features include Personalization, Feedback Surveys, and Dashboard. and Zoho Marketing Automation support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Zoho Marketing Automation analytics capabilities include Custom Reports, and Analytics.

Reviews

"I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive." - Adrienne Craighead

Zoho Marketing Automation, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zoho Marketing Automation

Top Industries

  • Information Technology and Services
  • Health, Wellness and Fitness

Popular in

Zoho Marketing Automation is popular in Information Technology And Services, and Health, Wellness And Fitness, and is widely used by

Zoho Marketing Automation Customer wins, Customer success stories, Case studies

What solutions does Zoho Marketing Automation provide for Engagement Management?

What benefits does Zoho Marketing Automation offer for Personalized Marketing?

How can Zoho Marketing Automation optimize your Lead Nurturing Workflow?

What benefits does Zoho Marketing Automation offer for Conversion Management?

27 buyers and buying teams have used Cuspera to assess how well Zoho Marketing Automation solved their Marketing Automation needs. Cuspera uses 115 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Zoho Marketing Automation testimonial

Adrienne Craighead

Marketing Advisor

TorchBearer Business Growth Advisor
I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
Zoho Marketing Automation testimonial

Christopher Krefft

Director of Sales and Marketing

The Sauna & Steam Centre
Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
Zoho Marketing Automation testimonial

Frances Blackie

Managing Director

FWRD
I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
CUSTOMERS TESTIMONIALS
Zoho Marketing Automation testimonial

Adrienne Craighead

Marketing Advisor

TorchBearer Business Growth Advisor
I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
Zoho Marketing Automation testimonial

Christopher Krefft

Director of Sales and Marketing

The Sauna & Steam Centre
Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
Zoho Marketing Automation testimonial

Frances Blackie

Managing Director

FWRD
I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
 

Zoho Reignites CRM for Acme Brick Company

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Zoho Corporation Surpasses One Million Customers

Zoho Corporation celebrates its 30th anniversary by surpassing one million paying customers and 150 million users globally. The company attributes its success to a customer-first approach, offering s...calable and affordable solutions. Notable customers include Mercedes-Benz India and Union Bank of India. Zoho's growth is marked by a 32% increase in customers and 20% revenue growth in 2025.

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Zoho Users Discuss The Future As Company Reaches 1 Million Customers

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Read on →

Simplifying Marketing with the Next-Gen Marketing Automation Software

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Peers used Zoho Marketing Automation for engagement management and drip marketing

Zoho Marketing Automation Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.78/5 ★

Read Reviews (17)
Analytics

4.60/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.78/5 ★

Read Reviews (17)
Analytics

4.60/5 ★

Read Reviews (8)

Zoho Marketing Automation Integrations

Zoho Marketing Automation integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.51/5 ★

Read Reviews (5)
Data Import

3.78/5 ★

Read Reviews (2)

Few API Integrations for Zoho Marketing Automation

KONNEKTIVE CRM

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Pastel

4.4 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lucidchart

4.52 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic Knowledge

4.13 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic

4.53 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Zoho Marketing Automation

Top Failure Risks for Zoho Marketing Automation

Zoho Corporation Pvt. Ltd News

Financial

Zoho revenue doubles in 3 years to Rs 12, 313 crore Asia now powers 30% of global revenue

Zoho's revenue nearly doubled over three years, reaching Rs 12,313 crore in FY25, with Asia contributing 30% to global revenue. Despite revenue growth, profits declined by 3.3% due to rising costs, particularly in employee benefits and advertising. North America remains Zoho's largest market, generating 41% of revenue, while its flagship Zoho Suite and ManageEngine products are key revenue drivers.

Read more →
Financial

Zoho reports Rs 12, 313 Cr revenue and Rs 3, 191 Cr profit in FY25

Zoho reported Rs 12,313 crore in revenue and Rs 3,191 crore in profit for FY25, marking a 17.8% growth in revenue. The company's flagship products, ManageEngine and Zoho, drove the growth. North America was the largest market, contributing 41% of revenue. Despite increased costs, Zoho remains focused on expanding in the domestic market with new offerings like Zoho Pay.

Read more →
Company

Zoho clarifies payment issue with FlexyPe, says payment gateway caused error

Zoho addressed a payment issue with FlexyPe, attributing the error to a payment gateway malfunction. The company clarified the situation to reassure stakeholders and maintain transparency.

Read more →
Product

Zoho Books comes full circle with MTD for Income Tax

Zoho Books now supports end-of-year submissions and tax returns for Making Tax Digital (MTD) for Income Tax. This update allows sole traders and landlords to complete their entire MTD journey within Zoho Books, ensuring compliance with HMRC requirements. The software facilitates comprehensive financial reporting, including business income adjustments and other income sources, providing an end-to-end solution for digital tax filing.

Read more →

Zoho Corporation Pvt. Ltd Profile

Company Name

Zoho Corporation Pvt. Ltd

Company Website

https://www.zoho.com/

Year Founded

1996

HQ Location

4141 Hacienda Drive, Pleasanton, California 94588, USA

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

PRIVATE