Zoho Marketing Automation Overview

Zoho-marketing-automation empowers businesses to create targeted, engaging campaigns across channels. Results can be seen by trying the software today.

Use Cases

Customers recommend Engagement Management, Drip Marketing, Personalized Marketing, as the business use cases that they have been most satisfied with while using Zoho Marketing Automation.

Other use cases:

  • Lead Nurturing
  • Conversion Management
  • Campaign Management
  • Generation Of New Leads
  • Lead Management
  • Channel Marketing
  • Lead Qualification: Behavioural
See all use cases See less use cases

Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Zoho Marketing Automation.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
See all business priorities See less business priorities

Zoho Marketing Automation Use-Cases and Business Priorities: Customer Satisfaction Data

Zoho Marketing Automation works with different mediums / channels such as Omnichannel. Social Media. Promotions etc.

Zoho Marketing Automation's features include Personalization, Feedback Surveys, and Dashboard. and Zoho Marketing Automation support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Zoho Marketing Automation analytics capabilities include Custom Reports, and Analytics.

Reviews

"Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time." - Christopher Krefft

Zoho Marketing Automation, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zoho Marketing Automation

Top Industries

  • Information Technology and Services
  • Health, Wellness and Fitness

Popular in

Zoho Marketing Automation is popular in Information Technology And Services, and Health, Wellness And Fitness, and is widely used by

Zoho Marketing Automation Customer wins, Customer success stories, Case studies

How does Zoho Marketing Automation address your Engagement Management Challenges?

What Are the key features of Zoho Marketing Automation for Personalized Marketing?

How can Zoho Marketing Automation enhance your Lead Nurturing process?

What benefits does Zoho Marketing Automation offer for Conversion Management?

27 buyers and buying teams have used Cuspera to assess how well Zoho Marketing Automation solved their Marketing Automation needs. Cuspera uses 115 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Zoho Marketing Automation testimonial

Christopher Krefft

Director of Sales and Marketing

The Sauna & Steam Centre

Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
Zoho Marketing Automation testimonial

Adrienne Craighead

Marketing Advisor

TorchBearer Business Growth Advisor

I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
Zoho Marketing Automation testimonial

Frances Blackie

Managing Director

FWRD

I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
CUSTOMERS TESTIMONIALS
Zoho Marketing Automation testimonial

Christopher Krefft

Director of Sales and Marketing

The Sauna & Steam Centre

Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
Zoho Marketing Automation testimonial

Adrienne Craighead

Marketing Advisor

TorchBearer Business Growth Advisor

I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
Zoho Marketing Automation testimonial

Frances Blackie

Managing Director

FWRD

I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
 

Atlanta Hawks partner with ManageEngine on IT overhaul

The Atlanta Hawks have partnered with ManageEngine, a division of Zoho Corp, to overhaul their IT operations at State Farm Arena. This partnership aims to simplify the Hawks' technology stack, enhanc...e system reliability, and unify critical systems. The collaboration focuses on automation, real-time visibility, and improved security, benefiting live event operations and IT service management.

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Government migrates 12.68 lakh official email accounts to Zoho: MeitY ...

The Indian government has migrated 12.68 lakh official email accounts to Zoho, with 7.45 lakh belonging to Central government employees. This migration, facilitated by the National Informatics Centre..., ensures government ownership of data and intellectual property. The contract includes provisions for continuity and rollback if needed.

Read on →
 

Zoho One's India business clocks 39% customer growth in FY25

Zoho One's India division achieved a 39% increase in customer growth for the fiscal year 2025, indicating strong market adoption and expansion within the region.

Read on →

Funding Strategies - Financial Services

Funding Strategies, a financial services firm, replaced spreadsheets and multiple systems with Zoho One. They customized Zoho One to integrate CRM and email marketing, improving lead management and c...lient communication. The team can now manage 20 matters at a time and provide clients with access to analytics. This has enhanced efficiency and client service.

Read on →

CASIOPE - Education

Zoho Flow helped CASIOPE connect Zoho CRM, Zoho Billing, and Zoho Campaigns. Before, their team did manual work to send updates and manage customer data. With Zoho Flow, they automated these tasks an...d improved how they reach users. This led to a 70% increase in sales for their training sessions. CASIOPE now saves time, reduces errors, and keeps customers better informed.

Read on →

M for Mental Health - Health, Wellness And Fitness

Zoho Bookings helped M for Mental Health manage more appointments as the business grew. Before, Malavika used WhatsApp and other channels, which caused delays and confusion. With Zoho Bookings, clien...ts now self-schedule sessions using booking links. Customizable booking slots and automated reminders save time and prevent double-bookings. Malavika can focus more on counseling and less on scheduling.

Read on →

Simplifying Marketing with the Next-Gen Marketing Automation Software

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Peers used Zoho Marketing Automation for engagement management and drip marketing

Zoho Marketing Automation Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.78/5

Read Reviews (17)
Analytics

4.60/5

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.78/5

Read Reviews (17)
Analytics

4.60/5

Read Reviews (8)

Zoho Marketing Automation Integrations

Zoho Marketing Automation integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Few API Integrations for Zoho Marketing Automation

Software Failure Risk Guidance

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for Zoho Marketing Automation

Top Failure Risks for Zoho Marketing Automation

Zoho Corporation Pvt. Ltd News

Product

Zoho Office Integrator 2025: An overview of the features we added throughout the year

Zoho's Office Integrator 2025 introduced PDF editing capabilities, enhanced Zoho Writer, Sheet, and Show with new features like password protection and regex functions, and added role-based permissions and flexible payment options. For 2026, Zoho plans to offer personalized forms, dynamic spreadsheets, and integration with Google Cloud and Microsoft Azure.

Company

Zoho opens its first UAE datacentres to boost cloud adoption

Zoho has launched its first datacentres in the UAE, located in Dubai and Abu Dhabi, to enhance cloud adoption and support data sovereignty. These facilities will host over 100 cloud-based solutions, including Zoho's business applications and ManageEngine's IT management tools. This move aligns with the UAE's digital strategy and aims to facilitate cloud migration in regulated sectors by offering local data storage and processing.

Product

Zoho's comprehensive e-signature solution now approved by the Israel Tax Authority

Zoho Sign, Zoho's digital signature solution, has been officially approved by the Israel Tax Authority for remote signing. This approval, valid until August 31, 2026, ensures compliance with security and regulatory standards, allowing tax professionals in Israel to use Zoho Sign for document signing. The solution integrates with Zoho's apps and external platforms, enhancing operational efficiency for financial service providers.

Product

Announcing SAP Business One integrations in Zoho Flow

Zoho has announced the integration of SAP Business One with Zoho Flow, enabling businesses to automate workflows and connect SAP B1 with other applications. This integration allows users to streamline operations, such as sales order automation and customer onboarding, while maintaining ERP-grade security through Zoho Flow's On-Prem Agent. The integration is available for Zoho Flow Professional plan users and those using Zoho Flow via Zoho One or Zoho Creator 6.

Zoho Corporation Pvt. Ltd Profile

Company Name

Zoho Corporation Pvt. Ltd

Company Website

https://www.zoho.com/

Year Founded

1996

HQ Location

4141 Hacienda Drive, Pleasanton, California 94588, USA

Employees

1001-5000

Social

Financials

PRIVATE