Zoho Marketing Automation Overview

Zoho-marketing-automation empowers businesses to create targeted, engaging campaigns across channels. Results can be seen by trying the software today.

Use Cases

Customers recommend Engagement Management, Drip Marketing, Personalized Marketing, as the business use cases that they have been most satisfied with while using Zoho Marketing Automation.

Other use cases:

  • Lead Nurturing
  • Conversion Management
  • Campaign Management
  • Generation Of New Leads
  • Lead Management
  • Channel Marketing
  • Lead Qualification: Behavioural
See all use cases See less use cases

Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Zoho Marketing Automation.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
See all business priorities See less business priorities

Zoho Marketing Automation Use-Cases and Business Priorities: Customer Satisfaction Data

Zoho Marketing Automation works with different mediums / channels such as Omnichannel. Social Media. Promotions etc.

Zoho Marketing Automation's features include Personalization, Feedback Surveys, and Dashboard. and Zoho Marketing Automation support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Zoho Marketing Automation analytics capabilities include Custom Reports, and Analytics.

Reviews

"Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time." - Christopher Krefft

Peer review evidence (same sources as the product rating summary)

"...A single place to influence, educate, and engage your leads. ..." Generate, nurture and convert leads
"Zoho CRM helped Mistras Group move from scattered records to a unified sales system. Before, salespeople used Rolodexes and spreadsheets, causing duplicate data and missed targets. With Zoho CRM, they now track leads, contracts, and operations in one place. Custom modules and workflow rules improved data accuracy and reporting. The team can now spot high-value clients and make better business decisions." https://www.zoho.com/crm/customers/mistras-group.html
"...This way we could push the Leads into Zoho MarketingHub and set them on a personalized marketing automation journey built for lead nurturing...." How I integrated WooCommerce and LifterLMS with Zoho CRM

Zoho Marketing Automation, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zoho Marketing Automation

Top Industries

  • Information Technology and Services
  • Health, Wellness and Fitness

Popular in

Zoho Marketing Automation is popular in Information Technology And Services, and Health, Wellness And Fitness, and is widely used by

Zoho Marketing Automation Customer wins, Customer success stories, Case studies

How efficiently Does Zoho Marketing Automation manage your Engagement Management?

What benefits does Zoho Marketing Automation offer for Personalized Marketing?

What makes Zoho Marketing Automation ideal for Lead Nurturing?

What benefits does Zoho Marketing Automation offer for Conversion Management?

27 buyers and buying teams have used Cuspera to assess how well Zoho Marketing Automation solved their Marketing Automation needs. Cuspera uses 115 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Zoho Marketing Automation testimonial

Christopher Krefft

Director of Sales and Marketing

The Sauna & Steam Centre

Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
Zoho Marketing Automation testimonial

Adrienne Craighead

Marketing Advisor

TorchBearer Business Growth Advisor

I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
Zoho Marketing Automation testimonial

Frances Blackie

Managing Director

FWRD

I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
CUSTOMERS TESTIMONIALS
Zoho Marketing Automation testimonial

Christopher Krefft

Director of Sales and Marketing

The Sauna & Steam Centre

Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
Zoho Marketing Automation testimonial

Adrienne Craighead

Marketing Advisor

TorchBearer Business Growth Advisor

I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
Zoho Marketing Automation testimonial

Frances Blackie

Managing Director

FWRD

I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
 

Zoho Reignites CRM for Acme Brick Company

Zoho successfully deployed its CRM solution for Acme Brick Company, enhancing sales processes and integration with existing systems. This deployment, completed in under a year, improved CRM adoption ...across Acme's 40+ sales locations. Zoho's customization and support were key factors in Acme's choice, leading to better engagement and sales opportunities.

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Zoho Corporation Surpasses One Million Customers

Zoho Corporation celebrates its 30th anniversary by surpassing one million paying customers and 150 million users globally. The company attributes its success to a customer-first approach, offering s...calable and affordable solutions. Notable customers include Mercedes-Benz India and Union Bank of India. Zoho's growth is marked by a 32% increase in customers and 20% revenue growth in 2025.

Read on →
 

Zoho Users Discuss The Future As Company Reaches 1 Million Customers

Zoho has reached a milestone of 1 million customers globally, highlighting its significant presence in the business software market. The company offers a suite of tools, including Zoho Creator and Zo...ho Payments, which are integral to many businesses' operations. Customers like CIMCO Refrigeration and Island Practice Management praise Zoho for its collaborative approach and technological integration, emphasizing the company's focus on customer-centric innovation and AI integration.

Read on →
 

Plivo - Information Technology And Services - Small

San Francisco, USA

Zoho Expense helped Plivo speed up expense reporting. The old paper-based process took almost two weeks and frustrated the accounting team. With Zoho Expense, employees could submit expenses easily a...nd managers could review reports quickly. Credit card integration removed the need for paper receipts. Advanced analytics gave the accounting team clear insights into spending. Automation saved time and made reimbursements faster.

 

purpleSlate - Information Technology And Services - Small

Chennai, India

Zoho Books helped purpleSlate cut accounting time by half. The company, based in Chennai, needed a simple, GST-compliant accounting tool. Zoho Books offered an easy interface and strong reporting fea...tures. Integrating Zoho Payroll further reduced payroll processing from half a day to just minutes. The seamless integration keeps financial data accurate and saves time for business growth.

 

Style Gorgeous - Apparel & Fashion - Small

Wellington, New Zealand

Zoho Survey helped Style Gorgeous create a custom quiz to match clients with their ideal style. The founder, Nina Fountain, needed a survey tool with complex logic and strong customer support. Other ...platforms failed to deliver, but Zoho Survey built the needed features quickly. The quiz became a key part of Style Gorgeous’s client process. Zoho Survey now supports their online business growth and customer engagement.

Simplifying Marketing with the Next-Gen Marketing Automation Software

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Peers used Zoho Marketing Automation for engagement management and drip marketing

Zoho Marketing Automation Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.78/5

Read Reviews (17)
Analytics

4.60/5

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.78/5

Read Reviews (17)
Analytics

4.60/5

Read Reviews (8)

Zoho Marketing Automation Integrations

Zoho Marketing Automation integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Few API Integrations for Zoho Marketing Automation

Software Failure Risk Guidance

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for Zoho Marketing Automation

Top Failure Risks for Zoho Marketing Automation

Zoho Corporation Pvt. Ltd News

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Zoho Creator is now HDS certified

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Zoho Corporation Pvt. Ltd Profile

Company Name

Zoho Corporation Pvt. Ltd

Company Website

https://www.zoho.com/

Year Founded

1996

HQ Location

4141 Hacienda Drive, Pleasanton, California 94588, USA

Employees

1001-5000

Social

Financials

PRIVATE