Zoho Marketing Automation Overview

Zoho-marketing-automation empowers businesses to create targeted, engaging campaigns across channels. Results can be seen by trying the software today.

Use Cases

Customers recommend Engagement Management, Drip Marketing, Personalized Marketing, as the business use cases that they have been most satisfied with while using Zoho Marketing Automation.

Other use cases:

  • Lead Nurturing
  • Conversion Management
  • Campaign Management
  • Generation Of New Leads
  • Lead Management
  • Channel Marketing
  • Lead Qualification: Behavioural
See all use cases See less use cases

Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Zoho Marketing Automation.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
See all business priorities See less business priorities

Zoho Marketing Automation Use-Cases and Business Priorities: Customer Satisfaction Data

Zoho Marketing Automation works with different mediums / channels such as Omnichannel. Social Media. Promotions etc.

Zoho Marketing Automation's features include Personalization, Feedback Surveys, and Dashboard. and Zoho Marketing Automation support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Zoho Marketing Automation analytics capabilities include Custom Reports, and Analytics.

Reviews

"I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive." - Adrienne Craighead

Zoho Marketing Automation, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zoho Marketing Automation

Top Industries

  • Information Technology and Services
  • Health, Wellness and Fitness

Popular in

Zoho Marketing Automation is popular in Information Technology And Services, and Health, Wellness And Fitness, and is widely used by

Comprehensive Insights on Zoho Marketing Automation Use Cases

Why is Zoho Marketing Automation the best choice for Engagement Management?

How efficiently Does Zoho Marketing Automation manage your Personalized Marketing?

Why is Zoho Marketing Automation the best choice for Lead Nurturing?

How can Zoho Marketing Automation enhance your Conversion Management process?

12+ more Business Use Cases

27 buyers and buying teams have used Cuspera to assess how well Zoho Marketing Automation solved their Marketing Automation needs. Cuspera uses 115 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Zoho Marketing Automation testimonial

Adrienne Craighead

Marketing Advisor

TorchBearer Business Growth Advisor

I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
Zoho Marketing Automation testimonial

Frances Blackie

Managing Director

FWRD

I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
Zoho Marketing Automation testimonial

Christopher Krefft

Director of Sales and Marketing

The Sauna & Steam Centre

Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft
CUSTOMERS TESTIMONIALS
Zoho Marketing Automation testimonial

Adrienne Craighead

Marketing Advisor

TorchBearer Business Growth Advisor

I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead
Zoho Marketing Automation testimonial

Frances Blackie

Managing Director

FWRD

I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie
Zoho Marketing Automation testimonial

Christopher Krefft

Director of Sales and Marketing

The Sauna & Steam Centre

Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft

Case Studies

Information Technology and Services

CASE STUDY Tech Mahindra

Zoho Assist helped Tech Mahindra boost productivity by 20%. The device engineering team needed secure, remote access to global lab systems without installing software. Zoho Assist provided browser-ba...sed remote access and strong security. Engineers could work remotely, collaborate in real time, and transfer files instantly. The tool supported multi-monitor setups and unattended access, making daily work faster and more efficient.

Financial Services

CASE STUDY TagniFi

Zoho Billing helped TagniFi move from manual Excel tracking to automated subscription management. TagniFi struggled with time-consuming invoicing and payment collection, leading to billing errors and... lost time. Zoho Billing automated invoicing, payment reminders, and integrated with Stripe and Zoho Books. This saved the team a huge amount of time and improved their subscription renewal process. TagniFi now manages billing, payments, and bookkeeping more easily, supporting their growth.

Education

CASE STUDY Valmiki Group

Zoho Contracts helped Valmiki Group centralize contract storage and automate renewals. The team managed nearly 80 contracts monthly and struggled with scattered documents and missed renewals. Zoho Co...ntracts provided a central repository, automated reminders, and easy search features. The solution improved access, sped up processes, and reduced missed renewals. Real-time collaboration and digital signatures made contract management easier for staff and counselors.

Marketing and Advertising

CASE STUDY UENI

Zoho Billing helped UENI, a London-based tech company, manage its subscription billing for small business clients. UENI needed a recurring billing solution with strong APIs and automation. They chose... Zoho Billing for its integration and ease of use. UENI quickly set up monthly and yearly plans across multiple countries. Automation with Zoho Billing's APIs and webhooks let UENI focus on business growth, not billing complexity.

Medical Devices

CASE STUDY Agappe Diagnostics

Zoho CRM helped Agappe Diagnostics manage sales and service in one system. Before, Agappe used many tools and had no single view of customers. Zoho CRM gave field agents a mobile app with all custome...r info. The company now has better reporting and a 360-degree customer view. Agappe saw an 80% increase in productivity and higher operational efficiency.

Consumer Goods

CASE STUDY Zepto

Zoho Expense helped Zepto speed up employee reimbursements. Zepto used features like Autoscan of invoices, approval workflows, and spend insights. Employees could file expenses in seconds instead of ...minutes. The system reads data from invoices and enters it automatically. Zepto praised Zoho Expense for its customer support and policy violation detection.

Video

Simplifying Marketing with the Next-Gen Marketing Automation Software

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lightning

Peers used Zoho Marketing Automation for engagement management and drip marketing

Zoho Marketing Automation Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.78/5

Read Reviews (17)
Analytics

4.60/5

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.78/5

Read Reviews (17)
Analytics

4.60/5

Read Reviews (8)

Zoho Marketing Automation Integrations

Zoho Marketing Automation integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Few API Integrations for Zoho Marketing Automation

Software Failure Risk Guidance

?

for Zoho Marketing Automation

Top Failure Risks for Zoho Marketing Automation

Zoho Corporation Pvt. Ltd News

Product

Feature spotlight: Settings Customization in Zoho Mail

Zoho Mail introduces Settings Customization, allowing admins to control user interactions and email formatting. This feature enables organizations to enforce brand standards, manage access to tools, and maintain email consistency. Admins can lock font settings, control email viewing, and enforce security measures, tailoring the email experience to organizational needs.

Product

Automate your remote support workflows with Zoho Assist and Zapier integration

Zoho has integrated its remote support tool, Zoho Assist, with Zapier to automate IT and customer support workflows. This integration allows users to connect Zoho Assist with thousands of other applications, enabling automation of routine tasks without coding. Users can create workflows, known as "Zaps," to trigger actions like sending notifications or logging sessions in CRM systems, enhancing efficiency and focus on resolving customer issues.

Product

Maximize productivity and profitability: Explore field service automation with Zoho FSM

Zoho FSM enhances field service management by automating job scheduling, technician dispatch, and customer communication. The platform integrates with Zoho CRM, Books, and Desk, offering a unified solution for service workflows. Features include a dynamic dispatch console, mobile app for technicians, and automated billing, improving productivity and customer satisfaction.

Product

Zoho unveils Zia LLM stack, ASR models, and Agent Studio in major AI push

Zoho has launched its proprietary Zia LLM stack, ASR models, and Zia Agent Studio, marking a shift to an AI-first strategy. The Zia LLM, built on Nvidia's platform, offers models optimized for business use cases, enhancing productivity and reducing costs. The ASR models support English and Hindi, and the expanded Zia Agent Studio includes over 700 pre-integrated actions, reinforcing Zoho's commitment to data sovereignty and privacy.

Zoho Corporation Pvt. Ltd Profile

Company Name

Zoho Corporation Pvt. Ltd

Company Website

https://www.zoho.com/

Year Founded

1996

HQ Location

4141 Hacienda Drive, Pleasanton, California 94588, USA

Employees

1001-5000

Social

Financials

PRIVATE